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Work Background
Self-employedFreelance Social Media Manager & Content Strategist & Creator
Mar. 2023Dubai, United Arab Emirates• Create and implement social media strategies tailored to each client's unique needs and goals. • Manage social media pages for businesses and organizations. • Identify and partner with social media influencers to promote products and services. • Develop campaigns that encourage user-generated content. • Curate content that is created by users themselves. • Create engaging and effective social media content that resonates with clients' audiences. • Analyze and report on social media metrics to measure the success of campaigns. • Work independently and collaboratively with clients to achieve their social media marketing goals.
Beetle & Goliath Innovation and Marketing PodMarketing Director
Feb. 2020 - Feb. 2023Dubai, United Arab Emirates• Co-founded the Beetle & Goliath: a marketing boutique agency focused on consumer engagement and community programs collaborating with government agencies and related private entities.
• Building and executing multilayered (online & offline), large scale & purposeful plug-and-play campaigns involving commercial & governmental entities.
• Directly involved in pitching company's solutions to active & potential clients and other parties involved
• In charge of the digital, social, content and influencer solutions offerings (4Ps) and implementation
• Developing and managing strategic and tactical plans to meet clients' requirements, as part of an extended team to key clients
• Ensuring the optimization of clients' budget spending, contributing to an ideal ROI
• Managed to date a total of 1.5M+ AED combined budgets
• Established long-term solid relationships with software & solutions providers, content creators and renown influencers, community managers, social media specialists, etc.
• Providing market research insights, market intelligence and expert consultancy
• Managing an in-house and outsourced team
Integral ShopperMarketing Manager
Jul. 2018 - Jan. 2020Dubai, United Arab Emirates• In charge of the company’s solutions offerings: re-designed and re-launched the 4Ps for all company's solutions
• Successfully developed and implemented a strategy for intelligent digital solutions products: gamification, cash back, gift back, doubling the number of activations compared to previous year
• In charge of digital activations project management: concept, feasibility, integration, follow up on customer journey, clearing, prize fulfilment, reporting, post campaign analytics
• Successfully developed a complete tool kit for the sales team to sell solutions: presentations, quotations, wireframes, P&Ls, rate cards, brief templates, cases, etc. thus helping the sales team exceed company's targets
• Was directly involved in pitching company's solutions as well as at the project management stages to clients by creating decks and presenting them, thus assisting the sales team
• Handled projects for major FMCG, Consumer Goods and Retailer companies in the Middle East
• Revamped and managed company's social media pages and company newsletters, generated leads for the sales team
• Established excellent relations with suppliers: outsourced designers, translators and software providers
• Managed the marketing team, including project managers and designers
Fibre Optic Supplies and ServicesMarketing Manager
May. 2014 - Apr. 2018Dubai, United Arab Emirates• In charge of the company's marketing strategic planning: developing and implementing the marketing plan
• Managed company's marketing matrix in terms of vertical sectors and technology services and solutions
• Continuously improved marketing and brand communications by testing and measuring various tools: newsletters, social media, company website, events, seminars, etc.
• Replaced the company website. Continuously upgrading it to current technical and visual trends and standards: SEO, customers' navigation experience, live chat, call-to-action buttons, etc.
Improved Sales Team support by developing needed marketing literature: brochures, case studies, etc.
• Increased the number of planned press releases and newsletters
• Established excellent relations with strategic suppliers: agencies, printing houses and other strategic partners
• Increased the numbers of joint marketing activities such as events, conferences and campaigns with several key technology partners to increase awareness, visibility, leads.
• Initiated lead generation activities such as Google Adwords campaigns, Social media campaigns, telemarketing and email campaigns. Continuously evaluating their performance by generating process reports, ROI reports and KPI reports. Increased the leads generation rate by 10%.
• Introduced market research activities by using such tools as surveys, testimonials, interviews with customers
• Managed intra company marketing: environmental campaign, brand attachment, monthly newsletter
ICS "Bemol Retail" SRLHead of Marketing Department
Dec. 2011 - Feb. 2014Chisinau, Moldova• Established the new marketing strategy of the company and created a suitable the marketing mix
• Improved the communications strategy by using both ATL and BTL, introduced digital marketing, social media • Developed company brands: types of fuel, market chain, car wash, loyalty cards
• Handled the strategic planning of budgets
• Planned product launch campaigns • Developed POS materials; supporting informational materials
• Managed company's website, social media, press releases
• Organized successful campaigns, events, fairs, Bemol Motocross Cup (major national event), seminars, collaborated and co branded with automotive brands (Porsche, Jaguar, Range Rover, etc.) • Managed company’s CSR: social responsibility policy, charitable campaigns and events
• Managed sponsorship of sports events with branded fuel and loyalty cards
• Conducted marketing research on a regular basis to readjust market positioning for company brands
• Managed to increase the visibility, awareness and likability rates among B2B and B2C audiences of company brands according to customers’ feedback in conducted surveys
• Managed the marketing team
Simba Toys Middle EastKey Account Manager
Jun. 2009 - May. 2011Dubai, UAE• In charge of Back to school (stationery for school) category for all accounts in UAE, Bahrain, Oman, Iran
• Leader of the back to school operations team • Improved operations for back to school season for an excellent customer service delivery and returns rate, marketing support
• Maintained desirable inventory level
• Increased sales in FY2010 by 10% compared to same period of FY2009, FY2009 by 15% compared to FY2008 promotion sales
• Increased market share and visibility via key accounts in collaboration with licensors (Disney, Mattel)
• Tripled the number of accounts compared to previous years
• Implemented in store planograms: increased regular sales by 30% in FY2009 compared to FY2008
• Reached number one in market share: visibility, customer preference
Philips Middle East and AfricaAssistant Manager in Customer Marketing
Oct. 2008 - May. 2009Dubai, UAE• In charge of Peripherals and Accessories category in Middle East
• Main contact for distributors within the Middle East region in terms of marketing activities
• Helped maintain projected inventory level by using promotional tools
• Rationalized the portfolio of products based on market research: specific products for the market
• Managed to increase the market share by utilizing trade marketing concepts: creative in-store displays, full range catalogue, BTL advertising
Sony GulfSales & Marketing Executive
Sep. 2007 - Sep. 2008Dubai, UAE• In charge of Sony Mobile Division (Sony Xplod) and Consumer Audio Video Division in Caucasus area
• Served as main contact for distributors in respective markets
• Prepared and presented the new product lines for the bi-annual regional distributors conference
• Utilized intensively BTL advertising for promoting hero products
• Increased sales in Azerbaijan, Kazakhstan, Georgia by 20% comparing to previous year sales and added a new market to sales portfolio: Uzbekistan
• Major projects: Baku Auto Show 2008, Sony Xplod Branded Shop in Baku, Azerbaijan; brand awareness campaign in Uzbekistan
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