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Work Background
SFC GroupDirector of Digital Strategy
Apr. 2021RemoteLead the development, execution, and analysis of digital media programs for agency clients in the healthcare and pharmaceutical industries. Drive client growth through the merging of data, technology, and strategic direction of digital tactics.
22SquaredMedia Supervisor, Digital Investment
Nov. 2020 - Apr. 2021Tampa, Florida, United StatesTeam lead managing all Paid Search, YouTube, and Gmail initiatives for Publix Super Markets.
22squaredSr. Paid Search Manager
Nov. 2018 - Nov. 2020Tampa/St. Petersburg, Florida Area
MERGE | ChicagoSEM Manager
Jun. 2016 - Apr. 2018Chicago, ILManager of Search Engine Marketing campaigns for all MERGE clients across the financial, healthcare, CPG, and food service industries
• Lead the development and launch of new client accounts and campaigns
• Directly supervise and train junior SEM specialists
• Develop and implement SEO recommendations including site audits and tag optimizations
• Provide all client reporting deliverables including client facing presentations
• Leverage Google Analytics and other tools for strategy recommendations and KPI tracking
Spark FoundrySearch Analyst
Mar. 2015 - Jun. 2016Chicago, IllinoisManaged paid search campaigns across all Google platforms, Bing Ads, and Yahoo!
Gemini
• Used bid management tools including DoubleClick and Marin to create,
optimize, and grow campaigns totaling over $10 million in annual media spend
• Developed and executed the pilot AdWords campaigns for LinkedIn ProFinder
• Received client recognition award while on the AbbVie team for restructuring
multiple paid search accounts
Resolution MediaAdvertising Coordinator (SEM)
Oct. 2013 - Mar. 2015Developed and managed paid search campaigns across Google AdWords, GDN, and
Bing Ads for clients such as Cisco, Barilla, and Porsche
• Led weekly client calls on reporting and strategy updates
• Conducted multiple account restructures through keyword research and ad copy
optimizations
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