Mafalda Mourão

Growth and Sustainability Manager @Greener Act

Sales ManagerBusiness Development ManagerStartup FounderHead of GrowthPartnerships ManagerSales & BizDevProduct ConsultantAccount Manager

Mafalda Mourão is an experienced Product Manager and sustainability strategist with a strong track record in driving digital innovation, user-centric product development, and impactful growth initiatives across international markets. With a foundation in Management and a Master’s in International Management from NOVA SBE, she has built a diverse career spanning e-commerce, tech, and environmental projects. She currently serves as Growth and Sustainability Coordinator at Greener Act, where she leads strategic partnerships, community engagement, and app growth efforts aligned with sustainability and the UN SDGs. Previously at Farfetch, she led the development of a clienteling mobile app, collaborating closely with product design, data, and retail teams to optimize usability and performance. During her four years at Indie Campers, Mafalda held multiple product and strategic roles, including launching a double-sided RV rental marketplace, negotiating insurance coverage across 14 countries, and managing the development of both B2B and e-commerce platforms. A skilled communicator fluent in five languages, she combines technical expertise (Figma, SQL, Agile, UI/UX) with a passion for sustainability and social impact. Her international experience includes exchange programs in Japan and Argentina, volunteer work in Cambodia, and a recent Erasmus+ project focused on agroforestry and natural building techniques.

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Work Background

Sustainability and Growth Coordinator

Greener ActSustainability and Growth Coordinator

Nov. 2024Lisbon, Portugal- Driving partnerships with sustainability-driven organizations to foster community engagement and event collaboration. - Leading initiatives to promote app growth and expand the user base.

Freelancer

FreelanceFreelancer

Product Manager

FARFETCHProduct Manager

Apr. 2023 - May. 2024- Led the development of a clienteling mobile app to enhance customer data accessibility for retail teams. - Collaborated with product design and end users for iterative product research. - Designed a data tracking plan and dashboards to visualize KPIs in collaboration with Data teams.

Product Manager

Indie CampersProduct Manager

Sep. 2021 - Apr. 2023- Spearheaded the development of a B2B rental management tool, e-commerce website, and back-office solutions. - Facilitated cross-functional collaboration with stakeholders to experiment, research, and define requirements.

Marketplace Founding Manager

Indie CampersMarketplace Founding Manager

Jul. 2020 - Sep. 2021Lisbon, PortugalAfter becoming the market leader in the campervan rental business in Europe, Indie Campers is moving towards the vision of becoming the world's #1 road trip provider, with the launch of the Marketplace Business Unit. - Established a double-sided RV rental platform and defined market strategies for successful launch. - Negotiated on-demand insurance in 14 countries with Allianz Partners and Nationale-Nederlanden. - Enhanced the customer journey by aligning platform design with user needs.

Strategy & Business Development Analyst

Indie CampersStrategy & Business Development Analyst

Sep. 2019 - Jul. 2020Lisbon, Lisbon, Portugal- Negotiated vehicle orders and financing agreements with key partners, supporting growth initiatives. - Conducted market research to guide international expansion plans.

Wealth Analytical Services Intern

Mercer PortugalWealth Analytical Services Intern

Apr. 2018 - Jul. 2018Lisbon Area, Portugal• Collected and analyzed data to be used in Mercer’s Annual Reports.

Communications Department Volunteer

APSA - Associação Portuguesa de Síndrome de AspergerCommunications Department Volunteer

Apr. 2018 - Jul. 2018Lisbon Area, Portugal• Created social media content to increase awareness of Asperger’s Syndrome among teenagers. • Developed new fundraising campaigns.

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