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Work Background
BlockSr. Product Manager, Lifecycle Marketing ML
Oct. 2021 - Mar. 2025San Francisco Bay AreaResponsible for machine learning and GenAI initiatives for marketing optimization. Includes identifying and validating opportunities, leading product strategy and prioritization, cross-functional collaboration, documenting product requirements, A/B testing, and roadmapping. - Pioneered the effort to launch one of Square’s first GenAI products to improve efficiency and effectiveness of seller messaging (eg. email, in-app, etc.)
- Accountable for leveraging machine learning to optimize over $XXX million in marketing spend for net new customer acquisition. - Successfully launched a new audience targeting strategy on Display platforms leading to a XXX% increase in average NPA per merchant
- Led Identity Resolution initiative to include additional identifiers across platforms, leading to an increase of $XX in recognized revenue
SlalomPrincipal
Jun. 2021 - Aug. 2021
SlalomSenior Consultant
Jan. 2021 - Jun. 2021San Francisco Bay Area
Slalom ConsultingConsultant
Feb. 2018 - Jan. 2021San Francisco Bay AreaClient: Healthcare and Technology - Business Analyst, Business Systems Analyst, Project Manager (2.5 months)
- Summary and Responsibilities: Configured an end-to-end B2B Commerce and foundational Salesforce solution alongside developers. Managed client interactions, sprint demos, implemented all configurable build, process flow documentation and how-to guides. Client: High Tech, Transportation/Ridesharing - Business Analyst, Content Migration Lead (5 months)
- Summary and Responsibilities: Content Migration Lead for Salesforce Lightning Knowledge App Implementation for 40,000+ end users globally. Client: Leading Cloud-Based Software Company - Business Analyst (2 months)
- Summary and Responsibilities: Configured an end-to-end proof of concept for the Real Estate Technology Team of both Field Service Lightning and Internet of Things (IoT). Led discovery sessions, requirements gathering and sprint demos. Produced documentation of current and future state processes along with future demo scripts to hand off to the client to leverage in future demos (front end), along with a "How-To" guide of the system (back end). Client: Leading Cryptocurrency Brokerage and Trading Firm - Business Systems Analyst (9 months)
Summary and Responsibilities:
- Successfully transitioned 8+ varying business units from in-house tools onto the Salesforce platform to increase efficiency, productivity and data integrity across the company.
_________________________________________________ Internal Work:
- January 2020: Launched Slalom's "Buddy Program" which partners incoming Analysts with experienced Slalom employees to help foster a connection between the new employee and their coworkers. - June 2020: Became co-lead for affinity group (CODE: Celebrating our Diverse Employees), leading discussions around and bringing awareness to: mental health, addiction, unconscious bias and more. - July 2020: Co-launched Diversity, Equity and Inclusion initiative within our Salesforce Practice
AppDynamicsSr. Business Analyst
Nov. 2016 - Feb. 2018San Francisco Bay Area
Bluewolf, an IBM CompanySr. Business Analyst
Jul. 2015 - Nov. 2016Greater Boston Area
MFS Investment ManagementCommunications Manager
Jul. 2014 - Jun. 2015111 Huntington Avenue
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