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Work Background
BWG Strategy LLCAdvisory Council Member
Jul. 2024
Buildbox.aiProduct Consultant
Apr. 2023 - May. 2024Los Angeles Metropolitan AreaAI innovation, graphics, user-experience, community.
InMobiSr Product - Ad Experiences & Innovation @ InMobi DSP
Oct. 2020 - Nov. 2022Los Angeles, California, United StatesInMobi DSP became one of the top global mobile DSPs. Led and contributed to many initiative including:
- Major update to Exchange SDK user experience and ad quality, leading to improved performance
- Hiring of world-class Sr PM team based in SF
- Strategy and product roadmap for ML efforts
- Implement proper JIRA setup, usage, and workflows with sprint-based release cadence - Led product efforts on innovation, ad creative, platform, and dashboard
- Created internal multi-formal ad creative builder tool
- Finalist on multiple internal hackathons
AppOnboardAdvisor
Oct. 2019Greater Los Angeles Area
AppOnboardProduct Lead
Sep. 2016 - Sep. 2019Greater Los Angeles AreaInvolved in many areas within product, marketing, and strategy during $30MM raised in funding, launch of the Studio platform and the acquisition of Buildbox in 2018. AppOnboard is the leader in the No-Code movement, providing no-code software for building games and making playable ads.
SuperheartFounder
Jan. 2016Los Angeles, California, United StatesNext-gen live tech and cozy games for mobile and cross-platform using our proprietary tech including game ops platform with live ops tools and economy engine called Heartbeat 💓 (coming soon...) We create original mobile-1st cross-platform indie-style cozy simulation/strategy games with global potential.
GLGConsulting Specialist
May. 2015Los Angeles Metropolitan Area
Rads Media, Inc.Co-founder, Investor
Feb. 2015 - Aug. 2016Greater New York City AreaRads Media built an innovative social advertising web platform consisting of social media scoring and competitive analysis, a Flash-like HTML5 rich media creative authoring, MRAID ad publishing and hosting, and self-serve ad campaign management and trafficking. Raised seed funding, build beta, certified with Centro and Yahoo.
AdColonyVP Products & Innovation
Mar. 2011 - Dec. 2014Los AngelesEarly employee and member of the founding team and instrumental in the product design and innovation of the AdColony SDK and platform including Instant Play, Rewarded Video Ads, HTML5 Endcards, and Composer. Acquired by Opera Mediaworks in 2014 for $300MM. Designed innovative products working and with cross-functional teams to develop the AdColony industry-leading technology. Focused on new mobile monetization and advertising initiatives, and delivering the highest quality video and rich media mobile ad experience in the world. -------
On June 24, 2014, Opera (OB: OPERA; market cap: $1.7b) announced the acquisition of mobile video ad platform AdColony for up to $350mm. AdColony officially launched under Jirbo Inc in March 2011 at GDC SF, releasing our world-class technology as an public SDK for all publishers, and opening up our directly-integrated in-app ad network to global advertisers.
Jirbo, Inc.VP Products
Apr. 2008 - Jul. 2011Los AngelesJirbo was acquired by Insight Venture Partners for $25MM and pivoted to focus on the AdColony video ad technology in 2011. Jirbo was an early Apple App Store launch partner offering 10 casual games on the App Store launch day and amassed over 100M downloads from 2008-2011. I designed and produced 100+ mobile apps and games for iOS and Android. Jirbo and EpicTilt apps/games spanned branded apps, free and paid casual games and freemium social sim/strategy games with virtual currency, in-app purchases, and rewarded video ads. Notable produced titles include: ESPN Cameraman/BudLight FreezeFrame, ESPN NFL Draft Kit 2010, Sony TapStar, Be Like Lil' Wayne, Be Like LadyGaga, Tony Hawk Trick Tips, Paper Football, Tap Reef 2, Type N Talk, Sovereign, Sportsbook, and iMahjong.
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