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Work Background
Sr. digital audio consultant
aaudioo.comSr. digital audio consultant
Jan. 2021Production, distribution, and monetization of digital audio (podcasts, streaming music, smart speakers). We make digital audio accessible and profitable for creators, advertisers, and brands by combining technical support, production savvy, and ad sales know-how into one user-friendly, economical experience. We managed creative development of digital audio projects: podcasts, streams, audiobooks. Both general public projects and b-to-b or internal communication projects were rolled out for clients in healthcare, HR, publishing and finance markets.
Interim Manager
aaudioo.comInterim Manager
Jan. 2020Antwerp, Flemish Region, Belgium• Operational, Crisis, Change and Communication management De Lijn, Hoppin project. Operational launch of on-demand transport services in 62 regions. Brussels Airport - PRM Services Operational management of the passenger assistance services for Taxi Hendriks. Planning, coaching and developing a team of +200 passenger assistants. Coordination with BAC and alignment with international guidlines and KPI's. Virtus interior solutions Virtus is a production company that creates, produces and installs retail and office furniture. I restructured the team’s internal flows, and crafted business and PnL presentations to secure additional financing for the company. Phobos& Actor Daily management and strategic reorganization of an advertising agency during the sick leave of the owner-Ceo. I oversaw client and new business presentations and pitches and prepared the company for a merger. Diner in the Sky – Benji Fun Crisis and team communication for of a live entertainment company during Covid period. International franchise in 64 countries. www.dinnerinthesky.com Medista Healthcare Communication campaigns btob: online, direct marketing and public relations. Go to market communication for a new OTC division: sales funnel, SEO, SEA and online sales. • Project management Studio 100 Creation of a new business segment for the entertainment group in the Benelux. I developed the strategic and business plan, wrote a public tender dossier and managed the internal and public affairs communication. • Marketing, sales and business development Bali Beach Belgium Marketing and communication management of a new brand of healthy ice cream. Direct to consumer via influencer and public relation campaigns. Fabrique Fantastique FF is an animation studio that develops films and series for the Belgian and international market. I generated additional revenue for the company’s IP, by setting up partnerships and line extensions in live entertainment.
Vice President Global Marketing and Communication
AudioValleyVice President Global Marketing and Communication
Jan. 2019 - Jan. 2020Brussels Area, BelgiumDelivering digital audio solutions to publishers and advertisers around the globe. www.targetspot.com - www.shoutcast.com - www.winamp.com Let's cast, sell and play.
Managing Director
Nostalgie radioManaging Director
Jan. 2008 - Jan. 2018Position, launch and develop a music based radio station.
Inspirator
Vlaanderen 1 nvInspirator
Jan. 2007 - Dec. 2007Go to market analysis. Advise the board of directors on strategic investments.
Consultant
Concentra MediaConsultant
Jan. 2004 - Jan. 2007Antwerp Area, BelgiumSales and marketing restructuring.
Founding partner - member of the board
4FMFounding partner - member of the board
Sep. 2000 - Sep. 20034FM was one of the two first private radiostations in Flanders. Founding partner, responsible for advertising sales. BtoB marketing, including the license beauty contest.
Consultant
TBWA / GV companyConsultant
Jan. 1993 - Jan. 1999Client management. Strategic advice.
Brand marketeer
DanoneBrand marketeer
Jan. 1988 - Aug. 1993Launch Actimel. Develop Petit Gervais Drink. Develop Petit Gervais 'adult portion'
Managing Partner
different agenciesManaging Partner
Jan. 1986 - Dec. 2006Advertising and communication. Broadcasting industry (radio / TV) International format sales.

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