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Work Background
CognizantAssociate Creative Director
Jul. 2023Partner with global stakeholders to create innovative prototypes and experiences, driving strategic growth in a sales-focused organization. Develop and implement new creative and operational processes to meet evolving staffing and skill requirements Design and prototype digital experiences for a diverse global client roster Mentor younger team members Partner closely with leadership on shaping a new creative organization within the company
CognizantManager, Marketing Strategy - Creative Services
Jul. 2021 - Jul. 2023Partner with internal stakeholders and sales team members to drive new business for the Marketing Strategy + Creative Services team, furthering billable revenue with accurate project scopes Implement day-to-day process improvements for internal Marketing Strategy team and larger cross-functional delivery teams, while aligning company goals to a larger multi-year strategic vision for growth and success Manage a team of digital design consultants, providing feedback and support for each individual’s growth through a formalized process of 1:1 mentoring sessions helping to achieve their individual and team goals Maintain all responsibilities under previous Associate Principle Creative Consultant position Carry a billable client roster providing design and consulting support by creating modern, clean visual designs adhering to clients’ industry and brand standards, consulting on creative best practices and managing expectations throughout implementation timelines Manage utilization, forecasting and staffing to make best use of team members’ time and skillsets
LevAssociate Principal Creative Consultant
Dec. 2019 - Jul. 2021Concept and implement design solutions meeting marketing strategy goals and KPIs Maintain brand integrity across all client work with a deep understanding of brand standards and guidelines Provide senior creative consulting expertise on Enterprise level clients and industries including creative audits, subject line analysis, and email design best practices Using Excel, manage a substantial client roster - juggling timelines and deliverables from multiple PMs to hit on client deadlines and track creative services billable work for utilization Create digital assets for social media, emails, and landing pages across multiple verticals Assist in growing creative department by partnering with internal stakeholders to gain recognition of Creative Services and all it entails, furthering billable numbers for the group Implement new processes and help shape opportunities for Creative Services within Interaction Studio and Paid Media engagements
sōshDigital Designer
Oct. 2018 - Dec. 2019Greater Milwaukee AreaCreate traditional and digital campaigns for clients across multiple verticals including B2B, E-commerce, Finance, Technology, and Consumer Goods. Collaborate with social ad strategist to implement creative testing across social ads, reacting to new trends and technologies. UX and websites: create wireframes for new websites, implement customer research, and complete front-end design based on wireframes. Design traditional (print) media pieces including: marketing collateral, large format banners, hats and t-shirts, brochures, and flyers to adhere to brand guidelines. Design digital media pieces adhering to brand guidelines for: Facebook, Instagram and LinkedIn advertisements and posts, website landing pages, e-books, rich media banner ads and emails. Strategic lead on email campaigns for E-commerce clients: product content calendar, write subject lines and pre-headers, design emails, and code them in HTML within client provided Email Service Provider. Project Management: work with account exec's to manage multiple design project timelines and deliverables to meet client needs.
The Bon-Ton Stores, Inc.Digital Design Manager
Oct. 2017 - Apr. 2018Milwaukee, WisconsinCollaborate with the VP-Creative and Creative Directors of Art and Copy to concept innovative and unexpected customer-focused marketing campaigns within brand strategy Direct a team of digital graphic designers and art directors to concept and execute the
creative vision for all digital media including emails, HTML, animated gifs, banner ads,
website and social media Manage creative assets from start to finish, providing feedback and mentoring along the way Strategize with Creative, Merchandising, Promotions and Marketing departments on new
initiatives and programs to enhance brand presence and drive digital sales across all business
categories including loyalty, credit and registries. Projects included: - weekly email communications with five fully developed and shoppable looks (Style2Go)
- new mobile first email templates and app creative
- a relaunch of an automated welcome email series producing a 24-fold year-over-year revenue increase with a 35% open rate
- newly designed automated loyalty emails
- a relaunch of the bridal and gift registry program, including 38 emails, landing pages and other campaign media resulting in an increase in new digital registries of 35% in the first two months.
The Bon-Ton Stores, Inc.Digital Designer
Jan. 2016 - Oct. 2017Greater Milwaukee AreaStrategize and design promotional and editorial campaigns for all digital media, including email, website, social media, animated gifs and banner ads Main contact between all digital designers and UI/UX team on visual layout and eCommerce site functionality Code emails and prepare HTML files for deployment Team’s lead designer, working on larger reaching corporate initiatives:
-bi-annual trend guides introducing what’s relevant in fashion
-mobile responsive email template concepts
-Animated email and social posts
-homepage redesign comps + font research and recommendations for E-Commerce site Point person on team for any hot digital jobs requested with tight turnaround times Manage personal project schedules with various deadlines to ensure all work was
completed and communicated to project management team
Pear (formerly Apparel Media Group)Digital Designer - Freelance
Feb. 2015 - Aug. 2016Chicago, IllinoisConcept ideas for digital media creative including banner ads, social media and email. Design various banner ads and landing pages for Pears clients including AT&T, Sprint, Chase, Verizon, Nabisco, Miller Lite, and more.
KEVA Sports CenterMarketing Director
Sep. 2013 - Nov. 2015Madison, Wisconsin AreaDevelop marketing strategies to promote company goals working with eight internal departments and their program seasons Concept, strategize and design all creative marketing materials including: menu boards, large banners, brochures, fliers, email, website, social media, business cards, membership packets and more Execute a social marketing strategy to increase customer engagement and brand presence Create monthly analytics reports to help program managers direct their efforts Implement an email tracking and remarketing program to more effectively reach both active and potential customers Build company website from scratch to update it from a blog type format to a mobile
responsive source of information via WordPress
Vine ConnectionsFreelance Graphic Designer
Feb. 2013 - Oct. 2015Sausalito, CA
TocquignyArt Direction Intern
Aug. 2012 - Dec. 2012Austin, TXHelped assist the creative department in the creation of digital solutions for websites, social media, mobile applications, and web banners for B-to-B and B-to-C clients. Created winning concept and design for new agency t-shirt.
University of Texas at AustinGraduate Assistant
Aug. 2011 - Feb. 2012
TicketCityCreative/Interactive Marketing Associate
Aug. 2010 - Aug. 2012Austin, Texas AreaConcept and design of all creative materials including banner ads, fliers, print ads, and promotional materials Started an internal weekly newsletter for 40 employees promoting branding and community. Responsible for the design and content (both finding relevant articles and writing my own). Involved in daily strategy for creative and social media growth Worked with Marketing Manager on PR and promotions of sporting events Worked with Relationship Marketing Coordinator in monitoring and updating of company Facebook and Twitter pages Assisted in ideating and executing public relations events-Chip Shot Golf Open and Kevin Durant Summer Basketball Camp Completed competitive review of ticketing industry
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Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
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board member @ American Eagle Outfitters Factory