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Work Background
Global Cruise Lines LtdDirector of Revenue
Dec. 2024Cozumel, Quintana Roo, MexicoI led the creation and implementation of the Revenue department for KUZÁ Park in Cozumel, focused on serving cruise ship visitors. I acted as a Commercial Project Manager, designing revenue strategies, optimizing operations, and establishing key processes to ensure the profitable operation of various business units, including retail, experience sales, spa, photography, and other concessions. Key Responsibilities: -Strategic planning and execution of revenue management policies. -Design and implementation of commercial models, pricing structures, and sales processes. -Establishment of operational KPIs and budget control systems. -Coordination of multidisciplinary teams focused on customer experience. -Development of strategic partnerships within the cruise and tourism industry. -Optimization of operational workflows and compliance with service quality standards.
Servimar - Blue Nautic StoresAssociate Director of Operations and Strategies
Jul. 2016 - Nov. 2024Cancun, MexicoHeld the role of General Director, overseeing and managing all critical areas of the business: operations, sales, marketing, finance, and human resources. Focused on internal process optimization, business development, and brand consolidation as a leader in the nautical retail sector. Key Responsibilities: -Strategic leadership across operations, commercial, administrative, and HR departments. -Development and implementation of sustainable growth and profitability strategies. -Full financial oversight including budget planning and performance analysis. -Creation and execution of marketing campaigns and brand positioning initiatives. -Recruitment, development, and leadership of high-performing teams.
Amstar DMCPersonal Assistant to the President
Feb. 2015 - Jul. 2016Cancún y alrededores, MéxicoProvided direct support to the President of a leading Destination Management Company (DMC) in Cancún, coordinating strategic projects, managing executive schedules, and tracking KPIs and business performance reports. Key facilitator of critical internal processes related to communication, planning, and execution. Key Responsibilities: -Coordination of special projects at the corporate level. -Management of executive schedules, meetings, and international travel logistics. -Preparation and follow-up of business performance reports and KPIs. -Handling of confidential information and internal strategic communications. -Support in strategic planning activities and corporate communications.
Fiesta Americana Grand Coral Beach Cancun Resort & SpaPublic Relations & Communications Manager
Jul. 2012 - Oct. 2014Cancun, MexicoResponsible for leading the marketing, communications, and public relations strategy for one of Cancún’s iconic luxury hotels. Strengthened brand presence and market positioning by developing innovative campaigns and coordinating high-profile events. Key Responsibilities: -Development and execution of marketing and communication strategies for the luxury segment. -Coordination of public relations, media activities, and press events (national and international). -Planning and organization of special events and brand launches. -Creation of advertising, promotional, and corporate communication content. -Supervision of digital marketing campaigns and social media management. -Market analysis and competitive positioning strategy.
Royal Caribbean InternationalSenior Marketing and Revenue Associate
Apr. 2006 - Jun. 2012Fort Lauderdale, USAResponsible for leading marketing and revenue initiatives in the onboard retail stores across various Royal Caribbean routes. Coordinated new store openings, optimized retail sales strategies, and ensured compliance with international brand standards. Key Responsibilities: -Coordination of onboard retail store openings on new ships. -Implementation of marketing strategies and visual merchandising initiatives. -Development of sales programs and product promotion campaigns. -Supervision of commercial performance and achievement of revenue KPIs. -Ensured brand standardization and enhanced customer experience. -Sales analysis and continuous improvement initiatives to maximize revenue.
Merchant Design (VM and Display Producers)Senior Marketing Account Executive
Nov. 2005 - Apr. 2006Guadalajara y alrededores, MéxicoManaged the development and execution of visual merchandising and display projects for high-profile retail brands. Acted as a strategic liaison between clients and design/production teams, ensuring project quality and timely delivery. Key Responsibilities: -Management of key accounts and coordination of visual merchandising projects. -Development of creative proposals and execution of brand displays. -Supervision of production, installation, and quality control of projects. -Client communication to ensure commercial objective fulfillment. -Optimization of project delivery times and budget management.
KP AlazrakiJunior Marketing Account Executive
Nov. 2004 - Nov. 2005Guadalajara y alrededores, MéxicoCoordinated advertising campaigns and communication strategies for major commercial and service sector accounts. Supported project supervision for marketing initiatives, events, and creative production, ensuring client objectives were successfully met. Key Responsibilities: -Coordination of ATL and BTL advertising campaigns for national clients. -Follow-up on creative production projects and promotional materials. -Organization of brand events and activations. -Supervision of campaign delivery timelines and budgets. -Direct communication with clients for project adjustments and approvals.
Master Lines (Marketing and Branding Souvenirs)Distribution Center Executive
May. 2004 - Nov. 2004Guadalajara, MexicoResponsible for the logistical and administrative management of the distribution center, coordinating inventory control, supplier relations, and timely product deliveries. Focused on optimizing distribution processes and improving operational efficiency. Key Responsibilities: -Inventory management and stock control. -Coordination of product orders, reception, and dispatch. -Direct liaison with national and international suppliers. -Organization of delivery routes and distribution logistics. -Implementation of process improvements in warehouse operations. -Preparation of stock, inbound, and outbound reports.
Universidad del Valle de AtemajacAssistant of the International Affairs Department
Apr. 2001 - May. 2004Guadalajara, Mexico• Student services.
• Information materials.
• Confidential File.
• Databases.
• Itineraries.
C&ASales & Cashier
Nov. 1999 - Nov. 2000Guadalajara, Mexico• Sales and customer service.
• VM (Visual Merchandise) and inventories.
• General Fund Support.
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