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Work Background
VP, Artist Development, Tour Marketing + Event Management
Atlantic RecordsVP, Artist Development, Tour Marketing + Event Management
Feb. 2006 - Mar. 2024New York, NY / Los Angeles, CAOCT 2017 - MAR 2024: VP, ARTIST DEVELOPMENT + TOUR MARKETING -Developed, organized, and executed over 50 corporate events annually with up to 15,000 attendees. -Managed budgets of up to $1.5m per event, ensuring financial efficiency and cost savings. -Strengthened Atlantic Record’s event direction, contributing to the company’s competitive advantage and market positioning. -Responsible for all pre-event strategy, planning and end-to-end execution of events, emphasizing post- event follow-up with SDR, Sales and Customer Success teams. -Collaborated with product marketing, brand, communications, and creative teams to ensure cohesive messaging and branding across all event activations. -Facilitated and leveraged talent for events, showcases, concerts, panels, awards shows, brand activations, artist support tours, B2B trade show performances, and virtual programs that garnered over one million views. -Led a team of Event Coordinators and provided training and mentorship to junior staff while fostering a collaborative environment that increased productivity by 45%. MAR 2013 - OCT 2017: SENIOR DIRECTOR, ARTIST DEVELOPMENT + EVENTS MANAGEMENT -Led strategic development for artists, crafting innovative events that matched company branding and artist identities, which led to an 85% boost in engagement across initiatives. -Supervised marketing budgets for a roster of global clients, with a focus on event production, brand activations, tour ticket buys, artist promotional and hospitality costs, and digital, print, and outdoor advertising spends. JAN 2011 - MAR 2013: MANAGER, ARTIST DEVELOPMENT -Developed artist tour strategy with booking agents, artist managers and promoter teams. -Established effective communication across teams and with key stakeholders to ensure the successful execution of artist campaigns. AUG 2009-JAN 2011: ARTIST DEVELOPMENT COORDINATOR FEB 2006 - AUG 2009: EXECUTIVE ASSISTANT TO EVP OF RADIO PROMOTIONS

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