Atlantic RecordsVP, Artist Development, Tour Marketing + Event Management
Mar. 2006 - Mar. 2024New York, NY / Los Angeles, CAOCT 2017 - MAR 2024: VP, ARTIST DEVELOPMENT + TOUR MARKETING
-Developed, organized, and executed over 50 corporate events annually with up to 15,000 attendees. -Managed budgets of up to $1.5m per event, ensuring financial efficiency and cost savings.
-Strengthened Atlantic Record’s event direction, contributing to the company’s competitive advantage and market positioning.
-Responsible for all pre-event strategy, planning and end-to-end execution of events, emphasizing post- event follow-up with SDR, Sales and Customer Success teams. -Collaborated with product marketing, brand, communications, and creative teams to ensure cohesive messaging and branding across all event activations.
-Facilitated and leveraged talent for events, showcases, concerts, panels, awards shows, brand activations, artist support tours, B2B trade show performances, and virtual programs that garnered over one million views.
-Led a team of Event Coordinators and provided training and mentorship to junior staff while fostering a collaborative environment that increased productivity by 45%. MAR 2013 - OCT 2017: SENIOR DIRECTOR, ARTIST DEVELOPMENT + EVENTS MANAGEMENT
-Led strategic development for artists, crafting innovative events that matched company branding and artist identities, which led to an 85% boost in engagement across initiatives.
-Supervised marketing budgets for a roster of global clients, with a focus on event production, brand activations, tour ticket buys, artist promotional and hospitality costs, and digital, print, and outdoor advertising spends. JAN 2011 - MAR 2013: MANAGER, ARTIST DEVELOPMENT
-Developed artist tour strategy with booking agents, artist managers and promoter teams.
-Established effective communication across teams and with key stakeholders to ensure the successful execution of artist campaigns. AUG 2009-JAN 2011: ARTIST DEVELOPMENT COORDINATOR FEB 2006 - AUG 2009: EXECUTIVE ASSISTANT TO EVP OF RADIO PROMOTIONS
