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Work Background
B.BOLDCEO and Founder
Mar. 2022 - Mar. 2024São Paulo, BrasilTrendy, modern and bold clothing brand, delivering a different perspective on the basics as owner of the company.
▪ Developed a business plan, creating the brand from scratch, and developing the commercial and visual strategy
▪ Studied the clothing market in São Paulo, mapping suppliers and seeking the best products
▪ Directed bureaucratic tasks, financial, logistical, and commercial areas
▪ Provided creative direction for the pieces
▪ Connected the brand with major personalities and influencers
Suporte ComunicaçãoCommercial Project and Influence Marketing Intern
Aug. 2021 - Jan. 2022São Paulo, BrasilPublic relations and digital marketing agency founded in 1991, with significant importance in the Brazilian market, representing major national and international companies
▪ Built and promoted relationships with clients through partnerships and understanding their needs
▪ Developed story pitches for media outlets, produced press releases, and coordinated publicity
▪ Identified market trends and changes
▪ Participated in the setup and development of mailing list, event organization, press kit, etc
▪ Managed the planning between client and agency for project development
AG TRÊSPublic Relations and Influence Marketing Intern
Aug. 2019 - Jan. 2020São Paulo, BrasilPublic relations and communication consultancy for relevant Brazilian brands. Generated reports and analysed brand perception in the media, acted as an intermediary between
influencers and brands, created the mailing list, organized events and press kits, and prepared reports.
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