Floodesign Inc.Head Creative
Jan. 2010United StatesPROFESSIONAL SUMMARY
Award-winning Graphic Designer and Art Director with 15+ years of experience developing integrated creative campaigns across print, digital, and social media platforms. Proven success in brand development, visual storytelling, and cross-functional leadership for high-profile clients in theater, entertainment, hospitality, and education. Adept at translating strategic objectives into compelling visual identities that drive
engagement and results.
EXPERTISE
Creative Direction & Strategy | Conceptualizing and executing
visually engaging marketing materials.
Brand Development & Identity | Establishing and maintaining
cohesive brand standards.
Graphic Design & Multimedia | Mastery of Adobe Creative Cloud,
typography, and visual storytelling.
Digital & Print Marketing | Expertise in digital ads, e-blasts, print
collateral, and social media campaigns.
Project & Team Leadership | Managing cross-functional teams
and high-profile client projects.
Client Relations & Business Growth | Building lasting
partnerships and delivering ROI-driven solutions.
PROFESSIONAL EXPERIENCE
Leads a boutique design studio providing full-service creative solutions across branding, marketing, and digital media. Specializing in clients across entertainment, hospitality, and higher education, my work consistently drives brand awareness and, just as importantly, brings people through the door and into seats.
KEY ACHIEVEMENTS
Designed and delivered integrated marketing collateral that
boosted ticket sales and event visibility for top-tier performing
arts organizations.
Built long-term partnerships by consistently delivering high-
performing creative assets that aligned with strategic goals and
exceeded expectations.
Maintained project profitability while producing visually
compelling campaigns that reinforced brand identity and
audience engagement.
Led signage design and installation for venue activations,
enhancing foot traffic and onsite brand presence.
REPRESENTATIVE CLIENTS: Performing Arts (Peak Performances at Montclair State University, The Schimmel Center, Ciccone Theater, Theater for a New Audience, Chelsea Factory), Film (New Jersey Pictures, The New York Film Critics, Other Side of the River Productions, Barrymore: starring Christopher Plummer), Hospitality (Light Horse Tavern, Lobster Garage, Greene Hook Bar & Kitchen, PRK-UP Coffee, Patsy’s Italian Restaurant, NYC).
