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Work Background
Capital OneContent Strategist
Jul. 2005Richmond, VALead authoring teams that collaborate with stakeholders and deliver policy, procedure and product content to a global network of servicing associates. Partner with design teams to inform, develop and integrate knowledge content into desktop servicing applications, products and a handful of customer-facing channels. Cut through the noise to craft content this is clear, compliant and user-inspired. Discover, create and iterate solutions that are human. Optimize search and reduce page-level clutter for usability. Drive single-sourced content management system solutions to reduce risk for highly regulated content. Ensure all content is well-managed, compliant, and adheres to styles and standards.
Style WeeklyContributing Writer
Jun. 2001United States, RichmondCover emerging arts and culture trends with flavor, fact and frivolity. Craft compelling, human-centric articles that prompt readers to take action. Go find your next favorite band or local burrito joint thanks to something with my name on it! Engage with readers to gauge interest in future pieces and iterate pitch strategies based on feedback. Work has appeared in Style Weekly, Richmond Times Dispatch, C-Ville Weekly and Vox to name a few. Published non-arts writing includes on-site event coverage and refugee spotlights for United Nations High Commission For Refugees (UNHCR) & USA for UNHCR sites, press releases and newsletters.
WEACollege Marketing Rep
Jan. 1999 - Aug. 2001Richmond, Virginia, United StatesSupported international marketing efforts to champion emerging recording artists signed to the Warner Elektra Atlantic music group by way of data-driven grassroots campaigns in the VA/DC/MD area. Ensured lifestyle and music accounts were supplied with and displayed promo materials. Partnered with local media to hype touring acts and stoke publicity, including print and on-air opportunities. Executed day of show activities including artist transportation, management requests, and dressing the venue with giveaways and other media. Provided thorough end of campaign, debrief reports to WEA college marketing leadership team for distribution to head of WEA sales and publicity departments.
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