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Work Background
North American Dental Group (NADG)Digital Marketing Manager
Oct. 2022 - Oct. 2023• Managed multiple-location digital marketing services for Dental Service Organization (DSO) partners to drive patient acquisition growth • Supported digital marketing for 250+ dental practices, including 85+ brands. • Closely collaborated with VP of Patient Acquisition on marketing strategy and budget to drive 10+% YoY growth via multi-channel paid and organic digital marketing programs • Managed 100+ brand websites developing website standardization, optimization, and functionality to migrate all practice sites to one platform • Actively analyzed performance across channels, identifying opportunities for optimizations that allowed us to spend upwards of 50% less, yet achieve higher conversion rates, and drive lower CPA by over 30% • Developed SEO roadmap strategy to improve all brands' performance and visibility • Aided in the implementation of online booking and phone call tracking and analysis for all partner dental practices • Managed connected listings in Yext to ensure consistency and accuracy across business listings for all brands • Ensured all digital marketing tools and accounts were properly configured and implemented including Google Search Console, SEMrush, Google Tag Manager, Google Analytics, and many more included in our marketing stack • Helped to support individual practices in their social media efforts and training • Worked closely with vendors, including paid search and media buying to ensure we were consistently optimizing for performance and growth while minimizing inefficient spend • Assited in GTM strategy for De Novos to ensure marketing efforts were in place to create awareness and fill appointments for opening
Holistic DigitalFreelance Digital Marketing Strategist
Apr. 2014Cape Coral, Florida, United States
Carbon8 MarketingSenior Digital Media Consultant (Freelance)
Jun. 2010 - Jun. 2013Denver, COCarbon8 Marketing is a digital marketing agency with a majority of client base that is B2B technology and telecommunications. As their primary and sole digital marketing consultant at the time, I developed all SEO, SEM and Social Media campaigns in conjunction with the creative, development, and account management teams which included hands-on and strategic management. Responsibilities • Planning, development, implementation, measurement and analysis of overall B2B online marketing strategies across all digital channels • Conducted SEO/SEM audits with the purpose of improving performance as well as highlighting missed opportunities for increasing visibility and click-through-rate (CTR) • Optimized newly redesigned and relaunched websites in order to ensure SEO effectiveness was not lost during migration and launch • Strategic development and execution of digital marketing editorial and publishing calendars • Provided integration strategies with CRM, lead nurturing, email and marketing platforms for closed-loop reporting and analysis • Managed content marketing strategy and implementation while optimizing assets for conversion and keyword theme optimization • Provided Social Media Audits, strategy, planning and training to clients • Presented proposals, budgets, opportunity and recommendations which I developed for potential clients
Consultant - Holistic DigitalDigital Marketing and Social Media Specialist
Apr. 2008 - May. 2024Cape Coral, Florida, United StatesHolistic Digital (formerly Holistic Internet Marketing) is a B2B digital marketing consultancy which provides Social Media Marketing, SEO, and SEM strategies and services. The consulting I provide serves as an extension of corporate marketing departments as well as digital marketing agencies. I provide holistic online marketing strategies that integrate business goals into the entire online marketing plan from strategy to execution and management. Responsibilities
• Provides strategic digital marketing strategies that include auditing, planning, research, implementation and management which has resulted in notable increase in clients’ online visibility, and qualified leads • Consults creatively and analytically on all aspects of projects from big picture goals and strategy to specific tactical and implementation recommendations • Effectively communicates with multiple levels of team members, from interns to CEOs in order to effectively and efficiently execute on all aspects of marketing plans • Enables brands to “connect-the-dots” between overall goals, objectives, strategy, tactics, channels and branding which results in cohesive and repeatable marketing campaigns • Recommends Search Engine Optimization (SEO) strategies and implements the appropriate tactics based on the latest SEO best practices and algorithm changes, resulting in increased rankings and organic search engine traffic • Delivers online marketing campaign reporting which includes search engine ranking positions, traffic statistics, and the defined metrics that measure and track the effectiveness and progress of campaigns • Manages key aspects of campaigns including budget, media buys, monitoring, promotion, optimization, content and creative direction/creation and calendar • Creates, manages and presents media plans and road map strategies for inbound marketing and lead nurture campaigns • Responsible for media buys, set up and daily maintenance and monitoring of paid channels
IP CommerceInternet Marketing Creative Designer
Nov. 2006 - Mar. 2008Denver, COIP Commerce was a B2B startup in the payment industry which provided commerce and payment integration platforms, APIs, and services. As a creative designer, I not only effectively created professional, high quality marketing assets, but assisted in building cohesive campaigns offline and online. Responsibilities • Collaborated with corporate, channel, partner and product marketing divisions to ensure consistency of all marketing messaging, channel communications, and branding • Delivered all creative assets from print to landing page/microsite with integrated and optimized messaging in closed-looped campaigns • Met or exceeded all quarterly Key Performance Indicator goals consistently, including generation of leads, traffic increase, and SEM performance goals • Performed optimization of corporate website in order to increase target keyword traffic • Communicated and liaised effectively between multiple departments, managers, and outside agencies to ensure marketing projects were on-time, on-budget, and met the requirements of multiple stakeholders • Provided design, project management, strategy, information architecture design, content management, website updates, branding and redesign of websites, microsites and landing pages • Assisted in the day-to-day and monthly management of online PPC programs such as Google AdWords Microsoft AdCenter, Business.com
ID RehabInternet Marketing Manager
Jan. 2005 - Jan. 2006As a sister company and startup to Veracity Credit Consultants, Identity Rehab (currently ID Watchdog) provides repair of consumer information after identity theft. As the Internet Marketing Manager, my primary objectives were to build an online presence and lead and sales funnels to increase subscribers to the services. In addition, I assisted in website design and online marketing for Veracity Credit Consultants. Responsibilities • Created, implemented and managed online SEO and PPC programs to drive lead conversions and sales • Designed and built websites, microsites and landing pages, and material to support products and partner program initiatives • Implemented SEO and SEM program strategy to achieve high search engine rankings to attract new sales leads and vertical partners • Directly managed vendor relationships in paid media and radio buys as well as PR distribution • Designed corporate print and digital collateral that supported the company’s branding and messaging • Managed the entire internal lead-to-sales process to ensure leads were handled with priority
Veracity Credit ConsultantsWeb Designer
Jan. 2005 - Jan. 2006Provided website design for credit optimization company as well as search engine optimization (SEO) strategies to increase visitors and client signups.
Search Ad NetworkConsultant - Website Design
Jan. 2005 - Jan. 2006Designed various online projects from website design to banner ads and landing pages for local Denver Marketing company.
Total Spectrum AdvertisingWeb Designer
Dec. 2003 - Nov. 2005Orange County, California AreaTSA is a design agency in Orange County, California which provides print and website design services to both B2B and B2C clients. As a part of the design team, I created high-quality print and digital assets, as well as website design and development in HTML. Responsibilities • Designed traditional advertising and marketing collateral such as brochures, signs, mailers, etc. to a high degree of quality • Provided training to other team members in HTML best practices when building new websites • Ongoing website maintenance and updates, including graphical and content changes
CSI Personnel ServicesWeb/Marketing Manager
Jan. 2003 - Jan. 2005La Palma, CACSI and Fox were sister companies which provided staffing services as well as contract security services to companies looking to fulfill their hiring needs. In my role as the Web/Marketing Manager, I was the sole person in charge of all online and offline marketing material design and development. • Delivered all marketing, design and development of logos and corporate materials • Designed and developed 4 corporate websites; Security Services, Professional Employment Organization, Security Staffing, Employment and Staffing, and non-profit Organization • Worked directly with executive-level management to develop cohesive marketing materials that conveyed corporate messaging in a professional manner • Proactively educated and immersed myself into SEO and PPC in order to learn how the companies could utilize these online marketing tactics to increase website traffic • Implemented the corporation's’ first SEO/PPC campaigns to gain targeted traffic to the online properties • Developed an online resume submission that allowed applicants to supply, edit and retrieve their resume through the staffing website
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