Ayodimeji Adeshina - Senior Product Designer,

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Work Background

MetaSenior Product Designer

Apr. 2022 - Apr. 2025United States, Menlo ParkAs a Senior Product Designer at Meta, I spearheaded strategic design initiatives across WhatsApp, Messenger, and Meta Fintech, notably launching advertiser support experiments that improved operational efficiency by 7% and reduced annual costs by $3.1M. Drove strategic alignment across WhatsApp, Messenger, and Meta Fintech, resulting in the launch of contextual assistance and issue triaging experiments for advertisers. This improved operational efficiency by 7% and reduced annual costs by $3.1M. Contributed to the application of AI/LLMs for ads support across Meta platforms, enhancing automated assistance and issue triaging for advertisers. Streamlined the product design review process by creating comprehensive presentation decks and providing detailed feedback on multiple design iterations. Conducted in-depth design audits and documented end-to-end support experiences for Instagram creators, presenting findings at the Creator Monetization Summit to drive a shared understanding of user needs and opportunities. Orchestrated the launch of the Daily Spend Limits Boost, enabling $52M in incremental ad revenue by coordinating timely limit increases and earning commendation from Finance and Sales leadership. Modernized advertiser support workflows, resulting in a 5.9% increase in unblock rate through the introduction of a new, efficient support flow. Championed customer empathy by integrating research insights into product development, safeguarding user data and financial security, and actively participating in bug bashes to ensure product quality. Facilitated weekly Design/Eng Office Hours, fostering an inclusive environment for cross-functional teams to collaborate on unsupported design projects. Led cross-functional initiatives to standardize payment support for Instagram creators across all Meta payment products, ensuring a consistent user experience. Enhanced global customer support for Meta payment surfaces by collaborating on the implementation of 24/7 machine learning-driven assistance. Contributed to team knowledge and project success by sharing key insights from Ads Care work in design sprints and cross-functional workshops. Served as a collaborative thought partner, effectively iterating on solutions based on feedback and engineering constraints. Demonstrated a proactive and adaptable approach by actively seeking new challenges, exploring unfamiliar domains, and continuously learning.

ATM.comDirector Of Design

Oct. 2019 - Mar. 2022United States, Newport BeachI spearheaded the UX/UI design and launch of ATM.com's mobile app (iOS & Android), achieving 100,000+ downloads and a 4.5-star rating. I established a user-centric design process, improving key user flow completion rates by 15% within the first year. My leadership drove a 10% increase in user engagement by implementing features like Marketplace, directly impacting user adoption and platform growth. Led the UX/UI design and successful launch of the ATM mobile app on both the Apple App Store and Google Play Store, achieving 100,000+ downloads within the first three months and a 4.5-star average user rating. This involved ideating and creating multiple user-centered product concepts that enhanced the overall user experience. Managed, designed, and mentored a team of product designers, researchers, and UX writers, establishing a user-centric design process that contributed to a 15% increase in key user flows completion rates, such as account linking within the first year post-launch. This included building out and evolving continuous discovery, user research, and usability testing practices. Drove and executed the vision for ATM user experiences in partnership with cross-functional leaders, resulting in the successful implementation of Marketplace, Leveraging user data to provide better brands offers for users. that was identified as a key driver for a 10% increase in user engagement as measured by click through rate. Developed proposals and business development materials, effectively communicating the value of user-centered design to prospective stakeholders. Conceptualized original and intuitive solutions to complex design challenges, directly contributing to a user-friendly and efficient fintech experience. Collaborated closely with product, engineering, marketing, and operations teams throughout the product life cycle, ensuring a cohesive and user-focused approach from conception to launch and beyond. Created and executed multiple design solutions based on a deep understanding of user needs and business goals, transforming the overall fintech experience for consumers and providers. $5,000 - $7,000+ increase from user click through in Marketplace compared to DM offer click through.

Fair.comProduct designer | UI / UX Designer

May. 2018 - Oct. 2018United States, Santa MonicaAs a Mid-Senior Product Designer at Fair Financial, I conceptualized and designed key user flows for their car subscription platform, directly contributing to a 10% increase in user sign-ups. My focus on crafting seamless user experiences across platforms resulted in a 10% improvement in user engagement metrics, demonstrably driving user acquisition and retention for the company. Conceptualized and designed key user flows for Fair's car subscription platform, directly contributing to a 10% increase in user sign-ups during my tenure. This involved translating complex product requirements and user goals into intuitive sketches, wireframes, and prototypes that clearly communicated Fair's value proposition. Crafted seamless user experiences across various applications and platforms, resulting in a 10% improvement in user engagement metrics, such as time spent on the app and feature utilization. This was achieved by focusing on user needs and Fair's brand personality. Collaborated closely with a multi-disciplinary team to solve complex design challenges, playing a crucial role in the successful launch of Fair Uber partnership program streamlining the vehicle selection process for uber drivers. Conducted thorough assessments of existing product interfaces, identifying key areas for improvement that were estimated to potentially reduce user drop-off by 5% based on user testing insights.

NIGHT SHIFT - Santa MonicaUI designer / Website Developer

Feb. 2017 - Jan. 2018United States, Santa MonicaAs a Senior Product Designer & eCommerce Website Developer at Night Shift, I led the redesign and optimization of product landing pages and the company website, resulting in a 20% increase in conversion rates and a 15% decrease in mobile bounce rates, directly contributing to increased online sales. Led redesign and optimization of product landing pages, boosting conversion rates by 20% and decreasing mobile bounce rates by 15%. Optimized company website for responsive design, increasing mobile sales and ensuring a consistent user experience. Developed fully functional e-commerce websites from wireframes and mockups using HTML, CSS, PHP, and JavaScript. Provided ongoing website updates based on feedback, increasing time spent on product pages by 10%. Designed and implemented social media campaigns (Facebook, Instagram) that drove a 25% increase in website traffic. Developed compelling investor, brand, and product decks, effectively communicating Night Shift's vision.

Senso Laboratories, Inc.User Experience Designer

Aug. 2016 - Jan. 2017United States, Los AngelesAs a Senior Product Designer at Senso Laboratories, I led the UX/UI design for their Personal Cognitive Computing MVP, creating streamlined user flows projected to reduce onboarding time by 15% and developed a design system estimated to accelerate future front-end development by 20%, laying a strong foundation for efficient product development and positive user adoption. Led UX/UI design for the Personal Cognitive Computing MVP, creating user flows projected to reduce onboarding time by 15%. Developed a comprehensive design system and UI library (HTML, CSS, PHP, JavaScript), estimated to accelerate future front-end development by 20%. Defined and documented UX design and interaction requirements, anticipating a 10% reduction in development time. Implemented visual design concepts for the company website, attracting early interest from potential partners and investors. Applied usability techniques in user research and conceptual design to inform the MVP's core features.

THUNDERBOLT Creative Digital TechnologiesGraphics & UI Designer

Feb. 2015 - Mar. 2016United States, Beverly HillsAs a Senior UI/UX Designer at Thunderbolt Studios, I led a team of 15 developers to deliver production-ready design concepts, projected to reduce the development lifecycle by 10%, and established a clear design strategy improving team efficiency by 15%. Led and managed a team of 15 developers, successfully delivering design concepts to production-ready state, projected to reduce development lifecycle by 10%. Delivered comprehensive UI/UX design solutions using waterfall and agile methodologies, ensuring alignment with client needs. Defined product roadmap and blueprint design strategy, instrumental in securing cross-departmental alignment. Documented UX design and interaction requirements, anticipated to improve team efficiency by 15%. Generated visual design concepts and utilized prototyping tools (Axure, Sketch, InVision, Adobe Creative Cloud) to communicate user experience. Applied usability testing knowledge to define KPIs, informing data-driven design decisions.

Vantage Co.Marketing team leader

Oct. 2014 - Jan. 2015Greater Los Angeles Area• Created an environment oriented to trust, open communication, creative thinking, and cohesive team effort • Provided the team with a vision of the project objectives • Motivated and inspire team members • Lead as a role model to team members • Assure the team members have the necessary education and training to effectively participate in the field • Provide guidance to the team based on management direction • Monitored team members’ participation to ensure the training provided was being put into use

Man ShaveGraphic Designer

Jun. 2014 - Aug. 2014Greater Los Angeles Area• Designed client’s personal logo & business card.

Otis College of Art and Design, Los Angeles, CATeaching Assistant

Jan. 2013 - May. 2013Greater Los Angeles Area• Assisted faculty members with lectures, classroom instruction, exams, record keeping, and other miscellaneous projects. • Tutored and mentored students. • Obtained materials needed for classes, including texts and other materials.

Inventmedia LtdCreative Consultant

Jan. 2010 - Jan. 2019Greater Los Angeles Area• Identified new business opportunities; influencing decision-making, driving productive change, and directing strategic development for multiple clients. • Worked across multiple creative channels, including web, print, motion, social media, and interactive projects. • Articulated vision and delivered compelling presentations to clients. • Revitalized company website and designed company business cards • Managed oversea clients design request based on CEO's vision