Drivers ChoiceDigital Marketing Manager
Jul. 2014 - Dec. 2018Mooresville, North Carolina, United StatesIn this role, my client was a sponsor of a NASCAR driver who drove for JR Motorsports. As Digital Media Manager, my responsibilities included: Content creation, engagement, and reporting for the driver's social media accounts Website design and regular maintenance Graphic design and print production Organized the nation-wide tour of the traveling replica race car, provided all marketing materials, led trainings for employees, obtained certificates of insurance, and managed the handler's schedule Planned and executed at-track and off-site hospitality events with budgets of $50,000+, booked hotel blocks for VIP guests, hosted welcome dinners, scheduled entertainment and driver appearances, and created custom souvenir gifts for event guests