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Work Background
Foundry CommercialSenior Marketing Associate
Oct. 2023Charlotte, North Carolina, United States
Legion Brewing CompanyAssociate Brand Manager
Jan. 2019 - Oct. 2023Charlotte, North Carolina, United StatesLead the ideation, development and recommendation of the strategic marketing calendar to support brand and product line growth throughout the year. Make recommendations for a tactical marketing and media plans that supports the marketing calendar to maximize revenue over the course of the year. Track and maintain brand marketing budgets, including leading the budget forecasting process, as needed. Leads cross functional teams to develop and execute commercialization and launch plan for new product initiatives. Leads the social and merchandising teams to develop communication programs (social, digital advertising, web content, and taproom programs) that are consistent with the brand’s voice and executed within an effective media plan. Develop some of the creative assets to support brand communication and advertising programs. Accountable for execution of approved consumer promotion programs. Work cross functionally, within the marketing and taproom team, for effective project management and creative development. Assists Area Sales Manager in development of on and off premise promotional programs to support selling efforts and drive revenue. Analyzes effectiveness of consumer, taproom and trade promotion programs utilizing internal and external market data, leading to recommendations to modify program elements or changes in strategic direction.
Drivers ChoiceDigital Marketing Manager
Jul. 2014 - Dec. 2018Mooresville, North Carolina, United StatesIn this role, my client was a sponsor of a NASCAR driver who drove for JR Motorsports. As Digital Media Manager, my responsibilities included: Content creation, engagement, and reporting for the driver's social media accounts Website design and regular maintenance Graphic design and print production Organized the nation-wide tour of the traveling replica race car, provided all marketing materials, led trainings for employees, obtained certificates of insurance, and managed the handler's schedule Planned and executed at-track and off-site hospitality events with budgets of $50,000+, booked hotel blocks for VIP guests, hosted welcome dinners, scheduled entertainment and driver appearances, and created custom souvenir gifts for event guests
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