Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
SniffiesCreative & Talent Producer
Jun. 2025 - Sep. 2025
SniffiesProducer
Jun. 2025 - Sep. 2025
Current GlobalBrand, Social & Influencer Strategy Consultant
Feb. 2025New York, NY
Current GlobalManager, Social & Influence
Feb. 2025 - May. 2025
KernelSocial Media Marketing Consultant
Aug. 2024 - Oct. 2024
Pearl Street CaviarBrand, Social & Influencer Strategy Consultant
Jun. 2024 - Dec. 2024New York, New York, United States
Pearl Street CaviarSocial Media Marketing Consultant
Jun. 2024 - Dec. 2024New York, New York, United States
No Ceilings EntertainmentBrand, Social & Influencer Strategy Consultant
Apr. 2024 - Feb. 2025Las Vegas, Nevada, United States
No Ceilings EntertainmentSocial Media Marketing Consultant
Apr. 2024 - Feb. 2025Las Vegas, Nevada, United States
SniffiesSr. Global Manager, Social, Influencer & Brand Strategy
Apr. 2022 - Oct. 2023New York, NY- Led 360° OOH, digital, and experiential campaigns end-to-end to drive
brand, CRM, and retail objectives; managed ~$500K budget, guided creative
and media strategy, and aligned XFN stakeholders. Developed creative,
paid/organic social, influencer, brand partnership, and PR tactics that
exceeded benchmarks (top-performing campaign: + 15M impressions,
+170% engagement). - Facilitated all paid social, media, and creative agency relationships. - Defined global social strategies, playbooks, and KPIs based on brand ethos,
consumer research, competitive analysis, cultural zeitgeist, and social
listening; built consistent viral evergreen content, strong social series, and
comprehensive monthly c-suite reports for TikTok, Instagram, X, and
YouTube (+220% followers, +35% engagement, +60M impressions). - Managed a team of social and community contractors, approved all content,
copy, and edits based on developed brand and social guidelines. - Launched and scaled global influencer programs encompassing monthly
content creators, mega-tier campaign talent, and mid-tier affiliates across
TikTok, Instagram, X, and YouTube (CPV of $0.01). - Fostered all influencer relations with partners, talent managers, and
agencies; led all external comms and negotiations.
SniffiesBrand Manager
Apr. 2022 - Oct. 2023New York, New York, United States- Planned brand and social strategies across global markets, owned integrated go-to-market plans for product launches, hero campaigns, and activations, +220% followers, +35% engagement, +60M impressions, and 16M sessions to the website. - Executed creative briefs informed by owned brand messaging, consumer insights, competitive analysis, and performance data; guided creative and social teams to build campaigns that set new benchmarks. Top-performing campaign: + 15M impressions, +170% engagement. - Led cross-channel campaign execution (organic social, paid social, influencer, PR, experiential) with budgets up to $150K. - Launched and scaled global influencer program, secured high-impact talent, +10M impressions, CPV of $0.02, and +20% CTR. - Authored C-suite reports, synthesized A/B testing, consumer research, and social listening into new, successful formats, +15% LTV, -18% CAC.
Daily HarvestSocial Media Manager
Dec. 2020 - Apr. 2022New York, New York, United States- Partnered cross-functionally with creative, partnerships, paid social, PR,
growth, and lifecycle marketing teams to develop GTM plans for campaigns
and product launches (+15% brand awareness). - Crafted organic social strategy; refined content pillars to inform evergreen,
trending, and franchise content (+25% reach, +250K followers). - Oversaw the development of all social franchises and social activations from
ideation, pitching, XFN buy-in, and execution; managed ~$1M budget and
relationships with external creative agencies to complete deliverables (+12%
impressions). - Collaborated with analytics and data teams to create content calendars
based on sales to support product and revenue objectives. - Grew and coached a social team of coordinators and contractors. - Developed influencer marketing strategy; built roster of monthly TikTok &
Reels micro creators for organic and paid social, led mid-mega influencer
partnerships for campaigns and product launches (CPV $0.02). - Built monthly social reporting and campaign post-mortems; utilized tools
such as Sprout Social, Creator IQ, and Google Analytics to deliver strategic
recommendations for future projects. - Owned external relations with TikTok, Meta, and Pinterest business Partners.
WW (formerly Weight Watchers)Production Assistant
Oct. 2020 - Dec. 2020New York City Metropolitan Area- Anticipated needs of executives by maintaining organized schedules, handling errands and confidential matters - Relied on by directors, producers, set designers, and stylists to source and locate obscure items, props, and talent for a commercial shoot
Actors ConnectionCustomer Associate
Oct. 2017 - Mar. 2020New York, New York, United States-Facilitate clientele participation and enrollment in networking events with agents, managers, and casting directors. -Execute open and closing procedures, complete opening and closing financial, incidental, and inventory reports. - Assemble TV and film events, including lighting and camera equipment.
- Assist in program development through guest and clientele outreach and confirm scheduling. -Assist college showcase coordinator, organize paperwork, and ensure events run according to schedule. - Serve as liaison for all visiting agents, managers, and casting directors. - Maintain a client-focused environment (e.g., field phone calls, emails, walk-ins), and problem-solve clientele issues.
ShadowboxTraining Supervisor
Oct. 2016 - Jun. 2017New York, New York, United States
Self-employedActor
May. 2016 - Oct. 2020New York, New York, United States
SoulCycle Inc.Keyholder
Sep. 2015 - Jan. 2017
Williamstown Theatre FestivalApprentice
Jun. 2015 - Aug. 2015Williamstown, Massachusetts, United States
9:30 ClubMarketing Intern
May. 2014 - Aug. 2014Washington DC-Baltimore Area
Susan Davis InternationalIntern
Sep. 2013 - Dec. 2013Washington, District of Columbia, United States
Project Create DCNPO Management Intern
Sep. 2013 - Dec. 2013Washington, District of Columbia, United States
Intch is a Professional Networking App for the Future of WorkSee more people like Shane on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1474690 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
333790 people
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
15
Operations and project manager