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Work Background
GMA Network, Inc.Contributing Writer – TV Specials
Jan. 2011 - Dec. 2023Quezon City, National Capital Region, PhilippinesConceptualized and developed numerous TV Specials including the annual GMA New Year Countdown.
- Provided creative input and scripts for high-profile television specials, balancing brand integration with engaging narratives.
- Delivered scripts under tight deadlines, showcasing adaptability and professionalism.
- Collaborated with production teams to execute large-scale events, maintaining exceptional quality and consistency.
University of the PhilippinesUniversity Lecturer
Jun. 2009 - Nov. 2013Quezon City, National Capital Region, PhilippinesRecruited by the Broadcast Department of UP College of Mass Communication to develop and teach courses that combine theoretical lessons with practical industry insights.
- Designed and delivered courses in Program Planning and Writing for Non-Dramatic Entertainment, equipping students with industry-relevant skills.
- Guided students in developing comprehensive content proposals and scripts for various media formats.
- Mentored students, bridging theoretical frameworks with practical applications in creative media.
GMA Network, Inc.Concept Developer & Writer
Apr. 2005Quezon City, National Capital Region, PhilippinesReported to the Creative Director and Entertainment Group VP, responsible for conceptualizing and scriptwriting across formats, including musicals, TV specials, lifestyle and food programs, talk shows, and online content.
- Developed innovative concepts and storylines for television specials, episodic programs, and online platforms.
- Led the creative direction for projects, ensuring alignment with audience trends and client needs.
- Spearheaded brainstorming sessions that resulted in award-nominated content and successful brand collaborations.
GMA Network, Inc.Branded Content Writer,
Apr. 2005 - Apr. 2024Quezon City, National Capital Region, PhilippinesCollaborated with clients, agencies, as well as producers and directors in developing engaging executions for brands.
- Created compelling branded content for television programs and digital media,, enhancing brand visibility and engagement.
- Collaborated with marketing and production teams to integrate brand messages seamlessly into creative storytelling.
- Produced scripts for advertisements and sponsored segments that consistently achieved client objectives.
GMA Network, Inc.Scriptwriter
Apr. 2005 - Apr. 2024Quezon City, National Capital Region, PhilippinesWorked closely with producers, directors and headwriters, developing scripts for top-rating daily and weekly episodes of musicals, lifestyle, talk, food and franchise competitions programs.
- Wrote and refined episodic and segment scripts for entertainment programs, achieving high audience engagement.
- Collaborated closely with production teams to align creative output with network standards.
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