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Work Background
SafetyIQ - Predictability at work. General Manager Marketing
Mar. 2021 - Feb. 2025Brisbane, Queensland, AustraliaDevelop the marketing strategy for the global business in line with overall business objectives
Lead and develop a high-performing Global Marketing Team
Guide the business through a strategic rebrand, post merge with US based company
Launch new integrated product into both US and AUS markets
Set and deliver team and individual KPIs in line with overall business objectives
Collaborate closely with Sales to increase lead quality and reduce sales cycle
Effective management of multiple complex projects
REDDGrowth Marketing Director
Sep. 2020 - Mar. 2021Brisbane, Queensland, AustraliaAs Growth Marketing Director I develop bespoke strategies to help my clients achieve their business objectives. This process includes: - Auditing current sales and marketing efforts - In-depth industry analysis - Client-focused strategy workshops
- Buyer Journey Mapping & Buyer Persona Development
KradleSales Marketing Coordinator
Feb. 2019 - Sep. 2020Brisbane, Queensland, Australia- Built the new website in collaboration with the partnered agency - WordPress.
- Created the Help Desk to simplify the customer onboarding process.
- Designed and executed digital advertising - increasing web traffic from 771/month to 5361/month.
- Tested and optimised website CTAs and UX - increasing the conversion rate from 1.6% to 2.7%.
- Wrote topic-focused blogs that organically increased the brand's search engine page rank.
- Created video advertising content with Adobe After Effects and Premiere Pro.
You & CoAccount Manager
Oct. 2018 - Jan. 2019Brisbane, AustraliaYou & Co is a digital marketing agency that specialises in scaling SaaS businesses and creating meaningful growth. As Account Manager, I rallied my team to produce high quality content with tight deadlines and advised my clients how to achieve their business goals.
Queensland Association of School Tuckshops Inc.Digital Marketing Advisor - Pro Bono
Jul. 2018 - Jul. 2021Brisbane, AustraliaQAST received the NFP Grant from Google Ads giving them access to $10,000 a month in Google advertising. I came on board as a volunteer Digital Marketing Advisor to lead the design, implementation and reporting of several targeted ads across Google's Search and Display Network for the extent of the Grant.
SV PartnersDigital Marketing and Communications Officer
Apr. 2017 - Oct. 2018Brisbane, AustraliaImplementing the internal and external communication initiatives & reporting
Media buying & public relations
Digital Marketing Strategy
Digital Advertising Campaigns (Google Ads, Facebook, Linkedin)
Graphic design of marketing collateral, advertisement artwork & branding
Social media analytics & management
Website maintenance & reporting (Wordpress)
CRM management & maintenance (Oneplace - Salesforce)
SmartFeeDigital Marketing and Communications Officer
Apr. 2017 - Oct. 2018Brisbane, AustraliaImplementing the internal and external communication initiatives & reporting
Media buying & public relations
Digital Marketing Strategy
Digital Advertising Campaigns (Google Ads, Facebook, Linkedin)
Graphic design of marketing collateral, advertisement artwork & branding
Social media analytics & management
Website maintenance & reporting (Wordpress)
CRM management & maintenance (Oneplace - Salesforce)
Better Mortgage Management Pty LtdSales and Marketing Coordinator
Jan. 2017 - Apr. 2017Brisbane, AustraliaEmail Marketing - Mailchimp
Product Management
Content Creation - Blog writing
Coordinating with Banks and Non banks
Increased the Average Open rate from 19% to 23% for EDM Campaigns
Launched Promotional Tipping Comp to increase brand awareness Sales Administration
Scheduling - Business Development Managers
Town & Country Pumps & PipesMarketing Coordinator
Jun. 2016 - Jan. 2017Samford-Marketing Collateral Content Creation
-Updating website to enhance organic SEO
-Increased the database by 300% with a digital lead gen campaign
-Email marketing campaign creation and implementation
-Reporting on website traffic and conversion rates
-Implemented new online product line
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