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Work Background
SupermintedDirector of Sales Marketing
Jun. 2024 - Dec. 2024Singapore• At Superminted, a brand management agency, I assume the role of Sales and Marketing Lead, where I manage key responsibilities across both divisions.
• Leading a team of three sales managers, I oversee the onboarding process of inbound client leads and also the canvasing for new business opportunities through networking sessions and industry events.
• Keeping in regular contact with our clients and understanding their business challenges, I spearhead the development of new products and services to ensure we stay competitive and relevant in meeting our clients' marketing needs.
• As I supervise the daily operations of the team, I also lead the marketing division in the execution of paid search and account-based marketing campaigns to build our monthly sales funnel and qualify leads for the sales team to convert.
• The client accounts I have worked on include notable organizations such as the Singapore Management University, Markono, ANEXT Bank, SIEMENS, Givaudan, and Rolls Royce Asia Pacific.
CrowdShopDirector
Jun. 2021 - Aug. 2023Malaysia• Led a remote team of 6 staff members located in Malaysia and Vietnam, managing their
activities, and ensuring timely delivery of assigned tasks.
• Collaborated closely with the Founder in the development and execution of strategic business
plans, resulting in enhanced brand awareness and market presence in Malaysia.
• Leveraged my extensive background and experience in digital marketing to take on the role of Marketing Director where I oversaw and directed digital marketing campaigns across owned,
paid, and partner media channels.
• Managed and supervised the development team, ensuring timely responses to product
enhancement requests and delivery.
• Played a key role in identifying and establishing strategic partnerships in Malaysia, working in
conjunction with the Founder.
• Notable partnerships secured include Ingenico, Alliance Bank, and U Mobile.
• Delivered quarterly progress reports to shareholders, providing comprehensive updates on
the company’s performance, accomplishments, and future strategies.
Nanyang PolytechnicBusiness Mentor
Mar. 2021 - Dec. 2024SingaporeAs a mentor in the Nanyang Polytechnic (NYP) School of Business Management Diploma program, I work with students to improve their business planning and presentation skills. Together with the students, we identify gaps in their business plans and come up with recommendations on how the idea can be further improved from a market fit perspective, or how they can present their ideas more clearly to prospective investors. My participation in this quarterly exercise with NYP and their students is to help impart real-world expectations and add realism to their business planning.
Bruce Clay APACDigital Director
Dec. 2020 - May. 2021Singapore• As Head of Digital, I oversee the day-to-day operations of our performance, display, and social
media teams.
• Together with our Business Director, we conduct in-depth research and analysis of performance
data to support agency-client pitches.
• On a monthly basis, worked with the General Manager to identify, plan, and pitch for new
business accounts in targeted industry sectors.
• Led the setup of the digital performance and reporting framework to ensure consistency in the
reporting metrics when reporting on campaign performance for all clients.
• Served as the digital marketing subject matter expert in client meetings alongside the business development team, offering insights and presenting opportunities for digital transformation
and performance optimization to enhance clients' digital presence.
• Led in the strategic media planning and execution of performance deliverables, ensuring the
timely delivery of digital services in accordance with client agreements.
Artefact FranceBusiness Development Director
Feb. 2018 - Dec. 2019Singapore• A newly set up Data Analytics agency, I was the first hire in the Singapore office.
• As the Business Director, I was tasked to identify and secure clients within the banking,
hospitality, and technology sectors.
• Working closely with our French office, I liaise with our regional technology consultant
regularly to organize networking events and introductory presentations on digital consulting
and marketing for members of the French Chamber of Commerce.
• In addition, I also provide ongoing support and coordination with our EU and APAC offices for
media management, ensuring the delivery of performance reports for global and regional
campaigns.
• Additionally in my role, I occasionally help with the strategic marketing planning and execution
for our EU-based clients expanding into the APAC markets, delivering regular quarterly updates on performance and optimization efforts.
dentsuRegional Business Director
Feb. 2015 - Jan. 2018Singapore• At Denstu iProspect, I worked collaboratively with the client Field Marketing Managers (FMMs) on a day-to-day basis to
develop, scope, and execute highly targeted search campaigns for hotels within their
respective regions.
• Regularly delivered comprehensive regional campaign performance reports to the Digital
Marketing Director, enabling overall performance tracking and the identification of strategic
follow-up actions.
• Collaborated closely with the Digital Marketing Director to formulate, plan, and execute
regional-led campaigns, with a focus on driving incremental traffic and bookings during peak
seasonal periods.
• Conducted quarterly audits of regional campaigns, engaging with market hub leads to ensure
operational efficiency and the successful activation of new search innovations and
optimizations.
• Additionally, served as the Search Lead for the AP region in charge of the Microsoft Global
Engagement program, extending my expertise and leadership beyond the Starwood account.
Done! GroupDigital Business Director
Mar. 2014 - Jan. 2015Singapore• As the Business Director for a newly established digital media agency, I assumed business development and client servicing roles.
• Supported the General Manager in planning and identifying industry verticals that the agency is best suited to deliver their suite of Content Development services for social media.
• Delivered content for key accounts such as Nutella, Tic-Tac, Kinder Joy, Kinder Bueno, Pioneer Car Entertainment, JP Pepperdine, and Barilla.
SyndacastBusiness Development Director, South Asia
Apr. 2013 - Sep. 2013Singapore• Led and set up the Singapore office with a team of 6, overseeing business development, talent acquisition and training, client servicing, and agency branding.
• Plan with the CMO to build a 6-month account acquisition roadmap with a focus on specific industry verticals for the Singapore and Indonesian markets.
• Accounts that I managed include ACCOR Group, Meritus Hotels & Resorts, Banyan Tree, Santika Indonesia, Swiss-Belhotel, Garuda Airlines, Philippine Airlines, Dusit International.
Omnicom Media GroupDigital Business Director
Sep. 2011 - Mar. 2013Singapore• Led a team of 6 search marketing specialists across the APAC region to service the Hyatt Hotels regional account with more than 50+ hotels, and annual budget of US$1.6M.
• Collaborate closely with the regional client based in Hong Kong, and local in-house marketing managers to deliver on Search, SEO, and Programmatic Display (Accuen) campaigns to optimize bookings and revenue generation.
• Aside from Hyatt, other accounts that I managed include Club Med, Millennium & Copthorne, Far East Hospitality, ANZ Bank, American Express, CMC Markets, Shopbop.com, The Economist.
Young & RubicamDigital Account Director
Jan. 2010 - Aug. 2011Singapore• Lead for the Dell Channel Business, Asia Pacific with the support of 2 Account Managers.
• Collaborated closely with our lead B2B agency, Sicola Martin based out in Texas Austin to deliver offline and digital campaigns for the Dell Channel Partners in the Asia Pacific region.
• Develop and propose digital solutions to drive engagement and enablement for Channel Partners to promote Dell Enterprise hardware and IT solutions.
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