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Work Background
Brand Illustrator and Designer
Welcome To ChinatownBrand Illustrator and Designer
Jul. 2024 - Mar. 2025New York City Metropolitan Area• Created animated illustrations, patterns, and brand identity for for the 2025 Lunar New Year Fair and Logo for North America Chinatown Solidarity. • Developed modular visual assets in After Effects for digital and event usage across social and web. • Ensured cultural storytelling is reflected in every visual touchpoint.
Visual Designer
EdelmanVisual Designer
Mar. 2024 - Apr. 2024New York City Metropolitan Area• Collaborated with brand and product stakeholders to explore inclusive naming experiences, structuring narrative flows based on user behavior insights and concept ideation. • Designed and prototyped early-stage UI systems in Figma, combining illustration, colors, AR interaction, and identity-centered microcopy. • Presented concept decks to Duolingo’s global brand leadership, aligning campaign direction with Gen Z tone, accessibility standards, and scalable visual systems.
Illustrator
Fresh Tape MediaIllustrator
Feb. 2024 - Feb. 2024Remote•Created key illustrations for 2024 Washington Capitals TJ Oshie John Carlson 1000 Games Career Timeline.
Freelance Designer/ illustrator
FreelanceFreelance Designer/ illustrator
Jan. 2023• Delivered illustration-led brand visuals and UI/UX assets for clients including WWF, LVMH, and HUMANS MCR. • Translated brand storytelling into product-facing visuals across motion, app UI, and visual systems. • Developed modular visual assets and iconography for mobile and web interfaces using Figma and Illustrator.
Illustrustion Mentor
Fashion Institute of TechnologyIllustrustion Mentor
Sep. 2022 - Dec. 2022New York City Metropolitan Area• Mentored senior design students on concept development and portfolio structure at FIT.
Brand Designer
Yiren StudioBrand Designer
Feb. 2021 - Jan. 2022Shanghai, China• Developed branding pitch visuals including illustration, packaging concept, and product storytelling

Requests

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Personal Pitch
Creative Visual Storyteller for Youth Brands
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