Johnson & JohnsonRegional Portfolio Manager (Haircare and Skincare)- Africa, Middle East & Turkey
Jan. 2020 - Sep. 2021Dubai, United Arab EmiratesManaging portfolio of Haircare, Skincare & Derma cosmetics across Africa, Middle East & Turkey - Worked closely with sales, supply, finance to ensure achievement of all brand KPIs
Example: Portfolio of brands achieved full target in 2020, growth at +30% on haircare.
- Developed and led relaunch for Aveeno brand in Middle East by creating cross functional squad and leading workshops with retailers & distributor partners. - Coordinated between local activation managers to ensure consistent brand execution
Examples: OGX Launch in Egypt, Bahrain, Kuwait, Qatar. Launch of Maui haircare in Middle East.
- Created & launched OGX Facebook best practice campaign that tripled sales during COVID19 on e-commerce channels. It became a global best practice for Johnson & Johnson.