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Work Background
Senior Graphic Designer
Happinest BrandsSenior Graphic Designer
Jan. 2023 - Feb. 2025Holmdel, NJ• Spearheaded branding strategies for new franchises, increasing customer engagement by 15%. • Optimized vendor relationships and workflows, saving $35K while maintaining quality standards. • Directed photo shoots to ensure visual concepts aligned with brand vision and messaging. • Established design standards across 8 franchises, ensuring consistent brand identity. • Mentored junior designers, improving team productivity and creative skill development.
Graphic Design Consultant
Bess Lange - Graphic DesignerGraphic Design Consultant
Apr. 2022• Created high-impact visual assets that enhanced brand recognition and customer engagement. • Developed customized marketing materials aligned with client goals, fostering long-term partnerships. • Led design for promotional materials that contributed to multi-million-dollar contracts. • Collaborated with teams to create engaging graphics, boosting social media interactions by 32%. • Delivered a 148-page magazine for a major marketing campaign, amplifying brand visibility.
Senior Graphic Designer
Hayward Holdings, Inc.Senior Graphic Designer
Jan. 2013 - Mar. 2022Berkeley Heights, New Jersey, United States• Maintained brand consistency across a variety of marketing materials, reinforcing the company’s visual identity. • Managed relationships with 150+ clients, earning a 100% client satisfaction rating. • Coordinated design projects, reducing design errors by 40% through improved processes. • Identified and solved design challenges, saving 10+ staff hours per week while maintaining high creative output. • Led cross-functional teams to ensure projects were delivered on time and within budget.
Previous Work History
Various CompaniesPrevious Work History
Jan. 2000 - Jan. 2013➤ Graphic Design Consultant – Hayward, Location not specified – 06/2008 to 01/2013 ➤ Graphic Designer – Hayward Pool Products, Elizabeth, NJ – 08/2005 to 06/2008 ➤ Graphic Designer – Bristol-Myers Squibb Company, Plainsboro, NJ – 2003 to 2005 ➤ Freelance Graphic Designer – Billco International, Florham Park, NJ – 2002 to 2004 ➤ Graphic Designer/Project Manager – Multimedia Training Solutions, Parsippany, NJ – 2000 to 2002

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