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Work Background
mind body worldFounder
Apr. 2024•mindbodyworld is a transformative company dedicated to empowering women to navigate life’s challenges and create meaningful change
•Provides personalized coaching services that help women overcome anxiety, stress, and burnout by building strong, resilient foundations for a more balanced and joyful life
•Guides clients through emotional healing and personal growth by leveraging my own life experiences, including overcoming adversity and navigating major life transitions
Novel MessagingContract Marketing Strategist
Sep. 2023 - Nov. 2024•Provides media strategy, planning, research, and buying services for clients, including project management, deliverable creation, internal team communication, client communication, vendor management and overseeing the work of paid media vendors
•Provides support on other internal projects or business development projects
PrecisionVice President
Nov. 2021 - Mar. 2023•Directly managed growth and development for a team of four full-time employees and one intern
•Oversaw all components of each account by building relationships with client contacts to grow scope and impact of paid work and helping to develop comprehensive digital strategy across platforms (social, search, programmatic, etc.)
•Managed financial aspects of projects, including monitoring budgets and team hours for client projects, ensuring spends were executed on budget and on goal, and that the finance tracking was updated accurately and on time
•Analyzed data to produce insights and high quality reporting, then articulated the impact to clients succinctly and accurately on calls
•Managed vendors' work progress to achieve goals on projects
•Assisted in the new client RFP process, including writing proposals and presenting to potential clients
•Actively built out new processes and improved current processes such as paid campaign launch timelines for both internal and external use, media plan templates for both internal and external uses, the content creation and approval process, and the paid advertising finance process
•Clients included Care In Action, Cherokee Nation, Feeding America, Healthcare Education Project, Health Equity Coalition for Chronic Disease, House Majority Fund, Humana, IBM, Jared Polis for Colorado, John F. Kennedy Presidential Library and Museum, Novo Nordisk, SEIU, TechNet, and Yadira Caraveo for CO-08
Do Big ThingsSenior Director
Jul. 2021 - Nov. 2021
Do Big ThingsSenior Digital Ads Strategist
Jun. 2020 - Jun. 2021•Developed comprehensive digital strategy across platforms (social, search, programmatic, etc.) based on client's goals, such as acquisition, direct donate, and persuasion •Provided daily reporting and insights in order to make optimizations for a successful campaign
•Point of contact for each client and responsible for managing expectations regarding ads campaign
•Managed eight clients (candidate, PAC, and nonprofit) throughout the 2020 Election Cycle, meeting or exceeding all KPIs
•Clients included Advance Native Political Leadership, All on the Line, Amy McGrath for Senate, Center on Budget and Policy Priorities, Community Change Action, Faith in Public Life Action, Illinoisans for Independent Work, Jerry Dickinson for Congress, Peter Welch for Congress, and Supermajority
Remote YearRemote
Nov. 2019 - Feb. 2020LATAM•Remote Year is a work & travel program that brings together a community of passionate professionals to travel the world while working remotely
•Lived and worked in 4 cities over 4 months with 26 other remote professionals (full-time workers, freelancers, and entrepreneurs)
•Explored local communities and enhanced my career development through professional knowledge sharing and networking events
•Attended culturally immersive experiences and became a more educated global citizen, while networking with local communities and businesses
•Transitioned to a new city each month, pushing adaptation and flexibility to the next level
•Worked alongside diverse, international professionals with increased cross-functional communication and collaboration
Self-EmployedFreelance Marketing Strategist & Director
Jun. 2018•Develops and executes comprehensive marketing strategies across various channels including organic & paid social media, email, programmatic, TV and streaming, radio and out-of-home, ensuring alignment with client goals and budgets
•Manages the end-to-end execution of paid social media campaigns on platforms such as Facebook, Instagram, and LinkedIn, optimizing for performance and ROI
•Oversees project management for all marketing initiatives, coordinating timelines, resources, and deliverables to ensure on-time and on-budget delivery
•Provides expert client management, serving as the main point of contact for campaign planning, execution, and reporting, ensuring client satisfaction and long-term partnerships
•Troubleshoots account issues and campaign issues in real-time, identifying and resolving technical and performance-related challenges to maintain integrity and performance
•Performs daily & monthly budget pacing, bid management, and optimizations across all social campaigns, utilizing data-driven insights to refine strategies
•Develops and customizes interest targets based on in-depth analysis of client goals and market trends, ensuring campaigns are effectively reaching desired audiences
•Conducts detailed data analysis and reporting on campaign performance, delivering bi-weekly or monthly updates to clients to track progress and inform strategic decisions
•Leads email marketing efforts, designing and executing campaigns on platforms like Mailchimp & Salesforce Marketing Cloud, while ensuring alignment with overall marketing strategies
•Successfully managed campaigns for a diverse portfolio of clients, including 5k to Beat ALS, Bar Method, BibRave, Franco's Cucina, HUSK Organics, Illinois Marathon, Inspyr Studios, North & Warren, P3 Ventures, Run the Day, Run to Remember and VINPOP Snacks
•Successfully managed client contracts for Accelerate Change Inc, Communications Shop LLC, Edelman, Parents Together Action and Transcend GTM
RAM RacingDigital Marketing Manager
Jul. 2017 - Jul. 2018Greater Chicago Area•Responsible for digital media strategic development and implementation for all RAM Racing and third party events
•Responsible for organizing all RAM Racing and third-party events within Salesforce
•Responsible for the sole management of all RAM Racing and third party event campaigns within Salesforce, including scheduling, making creative requests, and campaign completion
•Managed the relationship with the digital media agency, providing guidance and strategic optimization
•Managed the relationship with third party race coordinators, ensuring all digital media promotion contract requirements are fulfilled
•Performed daily pacing, bid management, and audience & creative optimizations for third party event promotion
•Responsible for campaign analysis and providing robust reporting on third party event promotion
•Responsible for the sole management of 38+ events' digital media and 12+ Facebook pages (inclusive of both RAM Racing and third party events)
•Transitioned all paid social media from agency to in-house management
•Streamlined the social billing process
•Actively expanded knowledge on digital and search promotion via online trainings
•Actively expanded knowledge of Salesforce and Marketing Cloud via online trainings
•Developed a new design template for all digital media
Resolution MediaSocial Media Strategist
Jul. 2016 - Jul. 2017Greater Chicago Area•Developed social media strategy and executed paid media across multiple platforms including Facebook, Instagram, Twitter, Pinterest and YouTube
•Continuously built client relationships through effective communication and strong POVs regarding current campaign performance and future campaign strategy
•Pitched a full funnel product approach leading consumers from awareness to purchase utilizing the Facebook Pixel and RefLocs to retarget qualified buyers
•Provided robust weekly, bi-weekly and wrap-up reporting for each campaign, making recommendations on how to grow the business and push attitudinal metrics forward
Resolution MediaSocial Coordinator
Jul. 2015 - Jul. 2016Greater Chicago Area•Performed daily and quarterly budget pacing on Facebook, Instagram, and Twitter
•Performed bid management and optimizations on all platform's campaigns
•Knew which optimization tactics are appropriate to leverage based on clients goals and data analysis
•Developed interest targets based on client goals for the season
•Responsible for weekly data pulls and data analysis on all platforms
•Reported weekly to all partner agencies to make sure we are meeting client and CPG benchmarks
•Recognized issues and escalated appropriately
TargetExecutive Team Leader
Jun. 2014 - Jul. 2015Greater Chicago Area•Managed a 15+ person team that was responsible for the clothing, shoes, luggage, and accessories departments
•Served as a single point of contact for a $60M store
•Enhanced brand through interviewing applicants, on-boarding new team members, and leadership development
•Strategized and created a plan for the day based on the state of the store and team members available
•Ensured team members created a good experience for our guests in order to drive profitable sales
•Successfully planned and executed Evanston Target's 2nd Annual Northwestern Back-to-College night - specifically coordinated the DJ and Photobooth
•Successfully rolled out the mannequin plan and developed routines for both the team and myself around the upkeep of them
•Launched four designer partnerships - Altuzarra, TOMs, Annie for Target, and Lilly Pulitzer
•Successfully planned and executed the Target Frozen Event
•Named "Mannequin Auditor" for the Melrose Park store
•Summer 2015 Executive Intern Mentor
Augustana CollegeSocial Media & Marketing Intern
Feb. 2014 - May. 2014Office of Advancement•Collaborated with fellow intern to create a Facebook communications plan
•Developed an overall social media plan for the Alumni Relations Office
Quad Cities River BanditsStreet Team Intern
May. 2013 - Aug. 2013Davenport, Iowa Area•Assisted with game day promotions and marketing
•Kept pace with inning promotions and contests
•Enhanced and implemented contests for the River Bandits’ Instagram page
Chicago Twenty SomethingFreelance Event Coordinator
Dec. 2012 - Aug. 2013Greater Chicago Area•Contributed to and assisted with special events
•Marketed and promoted events through social media outlets
•Created and implemented new marketing strategies
•Successfully planned and executed events
Mississippi Valley Blues SocietyMarketing, Event Planning Intern
May. 2012 - Sep. 2012Davenport, Iowa Area•Organized and planned annual event; Mississippi Valley Blues Festival
•Created and maintained database of over 150 event volunteers
•Assigned, scheduled, and communicated volunteer assignments
•Organized and updated membership database
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