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Work Background
PRG EMEAManaging Director
Apr. 2025BelgiumAs Managing Director for Belgium, Netherlands, and France, I lead PRG’s regional strategy and operations — driving growth, aligning teams, and ensuring world-class execution across live events, broadcast, and corporate productions. In parallel, as Commercial Director, I focus on business development, key accounts, and strategic partnerships across Europe. I work closely with our sales and production teams to turn creative ambitions into scalable, profitable solutions. Key strengths:
• Regional leadership & P&L management
• Commercial strategy & client relations
• Operational excellence & cross-border collaboration
• AV, lighting, rigging & integrated production expertise
PRG EMEADirector
Feb. 2025 - Apr. 2025As Commercial Director at PRG EMEA, I drive business growth and forge strategic partnerships across the audiovisual and live events industry. With deep expertise in broadcast, large-scale productions, corporate events, and entertainment projects, I focus on delivering cutting-edge, high-impact solutions that push creative and technical boundaries. Key Responsibilities:
🎯 Developing and executing commercial strategies to drive business growth
🤝 Building and strengthening client relationships and industry partnerships
📈 Identifying opportunities and driving revenue through innovative AV and event solutions
🎬 Collaborating with a wonderful team of experts to create world-class productions I’m fortunate to work alongside some of the most talented professionals in the industry, whose expertise and passion make every project extraordinary. Passionate about the intersection of creativity and technology, I’m dedicated to redefining live experiences and delivering exceptional results. Let’s make something extraordinary happen! 🚀
ETC OnlyviewManaging Director
Jun. 2020 - Jan. 2025Parijs, Île-de-France, FrankrijkAs Managing Director of ETC, I oversee operations and provide strategic leadership. My primary responsibilities include developing and implementing strategic plans and corporate policies, maintaining an open dialogue with stakeholders, and promoting the success of the company.
I also manage and promote the company's strategic goals. As a leader, I drive the strategic vision of the company and push the great team of experts and professionals at ETC to shape their own projects and take the necessary ownership in the company and within the team. Key Responsibilities:
* Developing and implementing business strategies to achieve short and long term goals.
* Report to the board, provide market insights and strategic advice.
* Develop and implement business plans to improve cost efficiencies.
* Maintain positive and trusting relationships with business partners, shareholders and government agencies.
* Oversee the company's operations, financial performance, investments and ventures.
* Supervise, guide and delegate managers in their duties.
* Ensure company policies and legal guidelines are clearly communicated.
* Assess, manage and resolve problematic developments and situations.
* Build and enhance the company's public profile at events, speaking engagements, etc.
ETC OnlyviewDirector Strategy Business Development
Aug. 2019 - May. 2020Parijs en omgeving, Frankrijk
Odigos BVIndependent media consultant / experienced in broadcast, av, sales and production
Jul. 2019Belgium
wige SOLUTIONS GmbH & Co. KGBusiness Development Director
Jul. 2019 - Jan. 2025Meckenheim, North Rhine-Westphalia, Germany
PRG EMEACommercial Manager Benelux
Jun. 2018 - Jul. 2019België
RIEDEL Communications GmbH & Co. KGCountry manager Belgium/Luxembourg
Jan. 2015 - Jun. 2018BelgiumAs an extra asset for the Benelux office of Riedel Communications, I'm responsible for the Belgian and Luxembourg markets. Riedel is one of the world's leading manufacturers of cutting edge products for real-time signal distribution, communications, and data transport. Manufactured entirely in Germany and in use around the globe 24/7, the company’s products are built on innovative technologies that leverage both hardware and software approaches to create customizable and scalable solutions. Riedel products are of the highest quality and reliability and are used in broadcast, event production, international games, motorsports, theater, enterprise, industrial, and governmental applications.
NEP Belgium - Broadcast ServicesManager MediaSense
Jan. 2012 - Jan. 2015RotselaarThe Mediasense division provides technical facilities to television stations and production companies around the world, especially in the field of ENG/EFP and postproduction.
When I started working at Outside Broadcast, there was no in-house experience in the domain of single camera operations. It was my duty to synergize the different methods into the existing Outside Broadcast structure. I also started a small content division with Mediasense to provide our relations with creative solutions for their ideas. Main responsibilities:
• As a Business Unit Manager, I managed a team of 15 people and I was responsible for the operational aspects of all projects
• I negotiate, develop and consolidate all partnerships of Mediasense, on behalf of Outside Broadcast
• I produce the movies we create for our corporate clients (Jan de Nul, Antwerp World Diamond Centre, …).
• Social media manager of the Outside Broadcast Group and its Mediasense division
• Prospect, negotiate, develop and consolidate new business opportunities
• Development and follow-up on RFP’s and Tenders
• Full P&L responsibility for Mediasense
• Defending the Mediasense strategy in front of the shareholders board (75% private equity, 25% CEO)
• Responible for ‘special projects’ (especially 360° video -> linear television in combination with OTT etc.) Some references: Tour de France, World Cup Brazil, Winter Olympics Sochi, Telenet, Proximus, Woestijnvis, Eyeworks, Endemol, Medialaan, VRT, SBS, TBWA, DuvalGuillaume, Deloitte, Jan De Nul, Atlas Copco, Coca-Cola,…
Talent & Vision nvCamera and management
Jan. 2006 - Dec. 2012I started working at this company as a cameraman, operating in the field. With this experience I managed to build up a vast network within the media industry, both from a national and international perspective. Eager to further develop my skills, I became a partner in the company two years later. As COO I was responsible for the smooth running of all productions that we were able to film and produce with our team of television professionals. The last year,after the exit of my father and brother, I was responsible for the whole package of c-level taks.
Our references include e.g. Big Brother, VTM news & sport, VRT entertainment, Sporza, Eyeworks, and many more. To secure the growth of the family owned company, I initiated contact and negotiations with Outside Broadcast. These negotiations led to an asset deal from Outside broadcast. The company took over all activities, hardware and clients of Talent & Vision NV. I also managed to take my whole team with me to Outside Broadcast.
Videohouse NVCameraman
Jul. 2001 - Mar. 2002
VideoSense bvbaOwner
Jun. 2001 - Dec. 2012I further developed my technical expertise and in-depth knowledge, working as a freelance cameraman for all major European television stations, predominantly in the field of news productions and documentaries.
Wim Robberechts & Co NVWescam and video assistant
Oct. 1999 - Jun. 2001I worked for this company as a helicopter camera assistant and operator. At that time, our company was internationally acclaimed as the benchmark and world leader in the field of aerial filming. We travelled the world with Wescam and Cineflex systems, mainly for television and film productions, but also in the framework of public service and security providers. For instance, we provided, installed and maintained the helicopter camera systems for the Belgian Federal Police.
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