ScholasticSenior Data Science Analyst
Aug. 2022 - Nov. 2024New York, New York, United StatesDelivered Data-Driven Insights using Statistics and Machine Learning
- Achieved $7M in annual incremental revenue with a cancelation model to target high risk book fairs - Captured $80K in annual savings productionalizing NLP machine learning model to detect ‘SPAM’ emails - Developed and deployed propensity, attrition, and CLTV models for Book Clubs customers Improved Marketing and Sales operations with data automations and reports
- Built dynamic data feed for Book Fair division’s Salesforce CRM platform to help sales reps deliver personalized recommendations for each customer - Redesigned CRM and marketing automation system for Book Clubs direct mail process, reducing lead time by 90%
- Stood up system to automate 50+ processes, including e-list selections and enterprise report data feeds Performed exploratory data analysis and market research to identify areas of growth
- Assessed the size of Scholastic's children's book retail market share and performed competitive analysis
- Identified patterns and drivers of third-party and internal channel retail sales across geography, socio-economic conditions, and demographics
- Characterized online consumer behavior and product preferences with clustering and predictive models to provide strategic recommendations for enterprise-wide targeted marketing, merchandising, and publishing/entertainment pitches Team Collaboration & Stakeholder Management - Interfaced with marketing, sales, operations, customer service, data engineering, and product teams to gather requirements, standup solutions, and present results
- Managed and mentored 10 junior data analysts on collaborative projects and lent expertise on data sources, business logic, and technical troubleshooting
- Established and documented technical best practices for code sharing, enterprise databases, and computing environments
- Led recruitment, onboarding, and programing efforts for 100+ member college-hire program across multiple divisions