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Work Background
napkin marketingSenior Digital Account Manager
May. 2025Toronto, Ontario, Canada
napkin marketingDigital Account Manager
Mar. 2024 - Apr. 2025Toronto, Ontario, Canada
Taptap SendGrowth Manager, US - Vietnam
Apr. 2022 - Jan. 2023San Jose, California, United States• Lifted US-VN to the 2nd biggest corridor, 25% of the VN market, within 3 months in the role. Results came via sharper user target, stronger brand proposition (better rate, secure, fast), and a broader ambassador network.
• Qualified an effective media mix for Vietnam that grew new users by 7 times while reducing CAC by 3 times versus previously.
• Managed to onboard 20 influencers despite previous rejections by fine-tuning the pitching deck, strategically targeting KOLs rather than celebrities, and choosing a suitable agency partner.
Central Group VietnamHead of Marketing - Health, Beauty and Accessories Group
Mar. 2018 - Apr. 2019Vietnam• Directed an efficient marketing strategy, ensuring high performance of marketing operations in order to attract & gain customers and support the company's business development plan. Resulted in double-digit YOY daily sale growth of the HBA category and a growing portfolio of private brands (body showers and accessories).
• Developed annual marketing strategies, budget, and corresponding execution plans across online and offline platforms to deliver the business objectives of the HBA group.
• Defined brand-building strategies for the new Health & Beauty retail concept and led the execution to realize the physical store. • Developed directions for private label brands development and market entry.
• Managed and developed in-house designers and agencies (creative, digital, OOH, etc.) to ensure the quality and results of campaigns.
WEPRO ENTERTAINMENT GROUPAccount Director
Sep. 2017 - Jan. 2018Ho Chi Minh City, VietnamBuilt up the account team to professionally serve clients as a creative and event agency
Led holistic campaigns from TVC to event
Mirum Account Director
Apr. 2017 - Sep. 2017Ho Chi Minh City, VietnamInitiating business development while simultaneously ensuring excellent client service, from conceptualizing to planning and execution.
Climax Interactive AgencyOperation Manager and Strategic Planner
Jun. 2015 - Nov. 2016Ho Chi Minh City, VietnamLed the accounting team to audit accounting books and correct financial reports for 2013, and 2014 of Climax Group and its 4 agencies in the network. Standardized the ledgers, created financial reporting forms
Coordinated with agency leaders to create a reporting and alerting system to manage projects' profit, and revenue streams.
Resulted in a clear picture of business performance, repaying all debts, and stable cash flow - a foundation to develop business plans in 2016, and 2017.
Planner: win several new strategic accounts of Jonhson&Jonhson, Maritime Bank, Dairy Farm, NYX, etc.
Climax Interactive AgencySenior Account Manager
Nov. 2014 - Nov. 2015Ho Chi Minh City, VietnamHandled the key accounts of the agency (47% revenue), including Mead Johnson, Coca-Cola...
Climax Interactive AgencyAccount Manager
Aug. 2012 - Oct. 2014Contributed to clients' business success by delivering successful communication campaigns, from concept to execution. Responsible for product and service quality (content, design, web/app, etc.), project timeline, KPIs, and budget, insightful project evaluation.
Led the team to win Coca-cola as a new account and maintained their digital strategic partner for two years. Played the role of a liaison between clients (such as Nestle, Kohler, MeadJohnson, Honda, etc.) and agency that leads to win-win business decisions
Responsible for the performance and development of the Account Executives
Climax Interactive AgencyAccount Executive
Feb. 2012 - Aug. 2012Ensured the quality of work and campaign performance by monitoring the internal team and 3rd parties. Ensured every detail is covered and projects are completed on time.
Handled the digital communication part for traditional agencies like Leo Burnett, Cheil, etc.
Climax Interactive AgencySocial Media Executive
Jun. 2011 - Mar. 2012Social Media
Paid Media
KOLs management
Content writing
PR planning
ProxiFreelancer - Social media executive
Jun. 2010 - Jan. 2011
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