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Work Background
U.S. Department of StatePublic Affairs Specialist
Mar. 2024Washington, DC
ENSCO, Inc.Public Affairs/PR/Media Relations/Crisis Communications
Mar. 2022 - Feb. 2023Washington, District of Columbia, United StatesIn my time as Senior Writer & Communications and Marketing Strategist, I drafted news releases, ad copy, social media posts, opinion editorials, by-line articles, speeches, and collateral material copy for an international engineering company with customers in the aviation, railroad, aerospace, and cybersecurity sectors. In this role I: ● Developed and implemented a communications strategy for a company-hosted event with the Federal Railroad Administration, resulting in positive news coverage in national, local, and trade media outlets.
SBD AdvisorsDirector of Communications
Jan. 2015 - May. 2017Washington, DCAs Director of Communications, I served as lead spokesman and communications consultant for a global consulting firm that represents clients in national security, defense, and transportation & mobility sectors. In this role, I:
● Pitched story concepts on issues relevant to our clients (Uber, the Palm Center, and the Sasakawa Peace Foundation) to the Wall Street Journal, New York Times, Washington Post, AP, Reuters, and USA Today resulting in positive press coverage.
Task Force for Business and Stability Operations-U.S. Department of DefenseDirector of Strategic Communications
Aug. 2012 - Jan. 2015Washington, AfghanistanDuring my time as Director of Strategic Communications in the Department of Defense's Task Force for Business Stability Operations, I developed and executed communications strategies to encourage global companies to invest in Afghanistan’s emerging private sector. I also traveled to remote locations throughout Afghanistan to identify and develop new opportunities for the national energy and mining sectors and fostered and cultivated open and collaborative lines of communication with Afghan government agencies. In this role, I:
● Developed and executed a comprehensive media outreach plan for Afghanistan’s Minister of Mines & Petroleum, resulting in media coverage of economic success in the New York Times, Reuters, NPR, The Wall Street Journal, and the Washington Post.
Burson-MarstellerManaging Director-Public Affairs
Sep. 2010 - Jun. 2011As Managing Director I oversaw communications and marketing strategies for a diverse portfolio of transportation, energy, telecommunications, environmental, and financial services clients at the world’s largest PR firm. I also developed customized advocacy communications campaigns targeting stakeholders in the media, organized labor, and government. In this role, I:
● Built and implemented a comprehensive media outreach plan to favorably position Ford Motor Company in the media prior to contract negotiations with the UAW, resulting in positive coverage, successful negotiations, and no labor strike.
Executive Briefing, Inc., LLCPresident and CEO
Jan. 2007 - Apr. 2024In my private consultancy service I advise clients on strategies and tactics for media relations, corporate communications, public affairs, internal and digital communications, marketing, and crisis management. In this role, I:
● Served numerous key high-profile clients including Federal Express, JetBlue Airways, OneWeb, ENSCO, Inc., Sasakawa Peace Foundation USA, Palm Center, and Brown University’s Watson Institute for International & Public Affairs.
● Served as political analyst for AL Jazeera Media Network from 2020 – 2023, providing on-air commentary on campaigns & elections, corporate marketing, energy, national security, transportation, and the environment.
United Parcel ServiceDirector
Jan. 2002 - Jan. 2007Washington, District of Columbia, United StatesAs Director of Global Public Relations, I served as lead spokesman and chief communications officer on global public policy issues affecting the world’s largest package delivery company with annual revenues of $43 billion. I was responsible for communications campaigns and lobbying activities targeting key Senate and House committees and offices on Capitol Hill, in state capitals, and around the world. In this role, I:
● Led public affairs, marketing, and advocacy strategies for transportation, energy, environmental, security, and trade policy matters before federal, state, and international governments.
● Managed a cross-functional team of consultants and in-house professionals in offices and distribution centers throughout the UPS global network.
United States Telecom AssociationVice President, Communications
Jul. 1998 - Jul. 2001As Vice President for Communications, I served as Chief Communications and Public Affairs Officer on telecommunications policy for a trade association comprised of 1,200+ local telecom companies. I created and executed public policy communications and marketing campaigns focused on promoting the importance of local telecom providers to the nation and was responsible for communications, public affairs, and marketing strategies for use in regulatory political advocacy campaigns. Additionally, I served as Managing Editor of award-winning monthly magazine, TeleTimes. In this role, I:
● Designed and implemented issue advocacy campaign using print and collateral material to target key House and Senate Committees on the importance of local telephone service and coverage; the campaign favorably positioned USTA members to key audiences prior to a critical Congressional vote on telecom reform.
Federal Railroad AdministrationDirector Of Public Affairs
Oct. 1994 - Jul. 1998Washington, DCDuring my time as Director of Public Affairs, I served as lead spokesman and senior public information officer for the federal agency overseeing the nation’s freight and passenger railroads. Additionally, I was responsible for managing a top-performing team of public affairs officials to execute public affairs, media relations, and crisis communications strategies that promoted railroad safety and technology. In this role, I:
● Implemented a multimedia (TV, radio, and print) campaign called Always Expect a Train, targeting various public audiences nationwide to reduce grade crossing and trespassing fatalities. The campaign was so effective, reductions in fatalities plummeted in the first year and the campaign remains in use over 30 years later.
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