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Work Background
ClarinsHead Of Design, Visual Merchandising & Eventing
Mar. 2022Lead end-to-end development of luxury retail environments across boutiques, Skin Spas, and department store counters Full ownership of visual merchandising projects from concept to production, logistics, and installation, ensuring brand consistency, quality, and premium execution. Defined and deployed global VM strategies ensuring brand consistency, launch impact and visual excellence across all touchpoints. Led the production and installation of high-impact merchandising assets (windows, fixtures, duratrans, POS, pop-ups), coordinating multiple stakeholders.
WranglerMerchandiser
Mar. 2019 - Dec. 2019Strong focus on strategic category planning and pre-season financial alignment. Built and managed seasonal assortments in line with sales targets, SKU optimization, productivity and trend analysis. Partnered closely with European design teams on product briefing, development, selection and allocation. Led accessories line design and sampling while producing and maintaining line visual tools and merchandising systems. Drove informed decision-making through continuous analysis of trends, competitors and regional market needs.
L'OréalMerchandiser
Sep. 2018 - Feb. 2019Leading the implementation of visual merchandising strategies for Yves Saint Laurent, Helena Rubinstein and Biotherm across the Benelux region. Drove in-store visual excellence by introducing product novelties at POS while ensuring strict compliance with brand guidelines in all retail corners. Managed and optimized the merchandising budgets. Oversaw the ordering, deployment and follow-up of merchandising materials across all Benelux points of sale. Worked in close collaboration with Marketing teams to implement commercial actions and retail activations.
Ralph LaurenMerchandiser Planner
Jun. 2017 - Aug. 2018Région de Genève, SuisseAs I was promoted to Merchandiser/planner, I additionally took on reporting, planning and pricing tasks including : - Analyzing brand/ category performance as well as industry/category trends via reporting
- Leading seasonal competitor pricing and market research
- Optimizing pricing and projections at country/style/color level based on historical analysis, regional insights, market trends, business opportunities and financial targets
- Presenting competitors market analyses and making strategic recommandations My responsibilities required to continuously collaborate with teams in other business areas (Sales, Supply Chain, Visual Merchandising, Marketing) to leverage processes, maximize sales, profit and margin, inventory ownership and elevate the overall Brand representation.
Ralph LaurenMerchandising Associate
May. 2016 - Jun. 2017Région de Genève, SuisseAs Merchandising Associate, I helped defining strategic direction and pre-season financial category plan and ensuring their successful translation into commercial lines. My main responsibilities included: - preparing the development of seasonal product assortments in line with planning targets of sales, SKU's, productivity and product trends
- partnering with the European merchandising team for merchandise selection, design, development and allocation
- managing and executing line sampling
- producing and updating line visual supports, tools and systems
- collating and analyzing information and presenting clear impactful brand/category strategies during major line openings over all Europe, brand days/ post market teardowns to Senior Management and regional teams
LVMH Perfumes & CosmeticsDior Training Assistant
Aug. 2015 - Dec. 2015Région de Bruxelles, BelgiqueAs Training Manager's Assistant, I assisted the Training and Events department management. My main tasks included : - Preparing training supports (in French and Dutch) : Power Points presentation, leaflets, quizz, games...
- Being in charge of training inscriptions and planning - Assisting the trainers during the training sessions
- Assisting in event management : finding great spots, organizing catering/food, contacting people, collecting inscriptions, etc.
CHANELSales Management Trainee
Jan. 2015 - Jul. 2015Région de Bruxelles, BelgiqueAs Sales Manager's Assistant, I helped defining sales objectives and ensuring a continuous communication with the sales team. My main tasks were : - Sales analysis and reporting - Preparing sales meetings and supports - Sales team planning/timesheet - Collaborating closely with the marketing team and following up commercial actions - Collecting and analyzing information and results
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