Carla Casas

AI AND BUSINESS CONSULTOR

CopywritingMarketingBusiness OwnerC-level ExecutiveConsultingData Entry

For over a decade, I worked across every stage of brand strategy, marketing, and leadership, including steering a family-acquired company through growth, transformation, and eventually, liquidation. That experience taught me how to make decisions in complexity, lead through uncertainty, and think holistically about people, systems, and change. After the company closed, I pivoted into the intersection of AI, language models, and human decision-making while keeping brand as the real leverage point. Not to make companies look better, but to make them make sense. Marketing became my tool to help organizations take a real position: in the market, in culture, in people’s minds. It’s not decoration. It’s the logic that holds everything else together. But my approach is not limited to AI or branding. I work across the spectrum: AI strategy, marketing, coaching, team development, and human transformation. My freelance work adapts to wherever I can drive value, whether that means aligning brand with technology, guiding teams through complexity, or supporting individual growth. To deepen my practice, I’m studying AI from the inside out: Python, data analysis, and the technical foundations of large language models. In parallel, I’m training in coaching, neuro-linguistic programming, and emotional intelligence (Deusto Salud), expanding my toolkit for understanding and moving people, not just systems. I’m especially drawn to the psychological layer: the hesitation, disconnect, or overcomplexity that surfaces when AI or new practices are bolted onto human systems. I help teams build real fluency, not just adoption, and bring strategic clarity where hype and noise usually take over. I work best with organizations ready to rethink, create, and evolve, whether through AI, brand, coaching, or the intersection of all three. If the challenge is multidimensional, that’s where I belong.

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🔥50%

Startup Founder

✨50%

Business Owner

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Work Background

Marketing Director (Final Phase: Business Management & Closure)

VialisMarketing Director (Final Phase: Business Management & Closure)

Dec. 2020 - Sep. 2024- Continued to lead all aspects of brand and marketing management - Managed supplier negotiations, liquidity planning, and crisis response with the support of an internal team and external collaborators. - Co-led the brand sale and company closure alongside the finance department, contributing to financial settlements and supporting workforce transitions.

Marketing Manager (Post-Acquisition Phase)

VialisMarketing Manager (Post-Acquisition Phase)

Jan. 2015 - Dec. 2020- Directed digital strategy across e-commerce, brand campaigns, and social media. - Facilitated cross-department collaboration across design, production, logistics, wholesale, and distributors. - Acted as Key Account Manager for major distributors, leading negotiations and pricing. - Managed wholesale distribution and brand consistency across multiple sales channe

Crisis Management & Restructuring Initiatives

VialisCrisis Management & Restructuring Initiatives

Nov. 2013 - Dec. 2014- Led communication and brand stability efforts during bankruptcy proceedings. - Managed creative direction, campaigns, photoshoots, and brand storytelling during a time of financial uncertainty. - Handled internal communications during store closures, layoffs, and restructuring.

Ecommerce Manager

VialisEcommerce Manager

Oct. 2011 - Nov. 2013- Designed and launched the company’s first e-commerce platform, integrating it with a new POS system. - Involved in all aspects of online operations: inventory updates, pricing strategies, logistics, returns, and customer service policies. - Assisted to drive the digital integration of online and offline sales strategies to enhance operational efficiency.

Accountant

Desamiantats s.lAccountant

Jun. 2009 - Jan. 2010

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Interdisciplinary Consulting & Coaching Expertise

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