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Work Background
Hypersonix Inc.VP of Marketing & Growth
Aug. 2023Greater Tampa Bay AreaLeading the GTM team and corporate marketing efforts for this AI company along side the Partners, Product, and Sales teams with relevant and segment messaging, product marketing, content creation, ABM/digital campaigns, events, email, organic and paid search, and social
efforts. Blogging efforts are positioning the company as experts in AI for 10+ commerce industry verticals and have proven SEO/SEM to be the #1 traffic drivers for new partners and prospects in 2023 and 2024. With a small team of direct reports, we made a big impact on 2024 goals, exceeding the board's plan.
Hypersonix Inc.Marketing Director
Oct. 2022 - Aug. 2023San Francisco Bay Area
Deck CommerceDirector, Marketing and Demand Generation
Mar. 2022 - Sep. 2022United StatesLead the B2B RevOps team in digital marketing and demand generation efforts by creating SEO improvements to the company website, search, product marketing materials, user journey workflows and ABM in Hubspot. Built relationships with commerce platform partners as well as analysts for the OMS category at Forrester and Gartner. Updated the company’s GTM strategy, TAM/SAM, and ICP based on new and directly relevant research.
Del Sol DigitalOwner, Digital Strategy and Growth
Dec. 2015United StatesLeading as a strategic and tactical consultant to understand marketing and revenue operations as well as goals, in order to optimize company’s DTC and B2B eCommerce and/or lead generation Websites. Integrating unique strategies with their CRM, email marketing, social, ECM, and conferences/trade shows to drive new growth. Creating marketing growth roadmaps for executive and leadership teams to offer a visual guide for the investments needed to achieve revenue goals and KPIs.
ApprissVP Marketing and Communications
Dec. 2013 - Nov. 2015Louisville, Kentucky AreaAppriss, Inc. keeps communities safe and informed by partnering with public safety and healthcare, as well as private and publicly held companies to deliver solutions that prevent fraud, mitigate risk, fight crime, ensure compliance, and save lives.
iMSChief Marketing Officer & Director of eCommerce
Jun. 2011 - Mar. 2013Lexington, Kentucky AreaiMS operates 4 brands of retail bedding stores across 6 states. Responsible for the strategy, development and execution of business and marketing growth plans. Explored eCommerce on national and regional levels with thorough business, marketing, technology and integration documentation.
Lexmark International, Inc.Sr. Manager, Global eCommerce & Interactive Marketing
Sep. 2006 - Jun. 2011Responsible for the global user experience on Lexmark.com and execution of Lexmark's eMarketing and eCommerce strategy including content, SEM, SEO, banner campaigns, merchandising, and inventory. Launched a rewards program for the U.S. inkjet customers in 2007. Coaching and mentoring a team of direct reports as well as consulting a global team.
Target CorporationManager, Interactive Marketing - Fashion/Brand/Health/Home/SuperTarget
Aug. 2000 - Sep. 2006Responsible for the development and implementation of online marketing strategies for various product categories over several years including fashion, health, pharmacy, beauty, home decor, furniture, grocery, branding, and licensed goods while managing a team of planning specialists.
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