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Work Background
Procore TechnologiesSr. Web Copywriter
Jul. 2024Write compelling web copy that informs, engages, and converts website visitors, ensuring a seamless user experience across all web properties.
MicrosoftSenior Writer (Limited Contract)
Sep. 2023 - Mar. 2024Wrote long-form and short-form assets to promote Azure, AI, security, and GitHub solutions to developers, IT professionals, and business decision-makers.
SprinklrSenior Content Writer
Jan. 2022 - Jul. 2022Partnered with SMEs to build a thought leadership program that defined their unique voices and topic areas, including Unified-CXM, AI, security, privacy, visualization, display, and other industry-leading subjects.
UpsideB2B Content Writer (Limited Contract)
Oct. 2021 - Jan. 2022Wrote long-form and short-form pieces targeting the grocery, restaurant, and fuel industries for this SaaS company.
InsightSquaredB2B Content Writer (Limited Contract)
Sep. 2021 - Jan. 2022Wrote and edited long-form content, including blog posts and white papers for this SaaS company.
Social SolutionsB2B Content Writer
Sep. 2020 - Jan. 2022Wrote long-form content, including customer case studies and blog posts for this SaaS Public Benefit Corporation.
Moms(.com)News Writer
Jun. 2020 - Feb. 2021• Wrote daily news articles focused on parenting, education, kids, studies, pop culture
• Wrote a steady pace of feature articles and personal essays • Created TLDR slideshows that summarize articles
• Sourced and sized images for each piece
• Uploaded stories to WordPress daily
• Developed and pitched stories to editors
• Conducted interviews with newsmakers and subject matter experts
Baby ChickFeatures Writer
Apr. 2020 - Apr. 2021Regular contributing features writer focusing on topics related to parenting including early childhood development, education, children with disabilities, positive parenting, homeschooling, and more.
Austin Family magazineEditor
Aug. 2019 - Jun. 2020Austin, TXCreated and coordinated the editorial calendar for each monthly issue of Austin's premier family magazine; coordinated freelance writers and edited pieces for publication.
DigniFiSenior Copywriter / Content Writer
Jul. 2018 - Oct. 2021Seattle, Washington, United StatesEdited and wrote copy for the complete relaunch of a SaaS financial products company website, a B2B direct mail campaign that exceeded lead generation goals by 40%.
JHR CommunicationsSenior Content Writer & Strategist
Mar. 2016 - Jul. 2024Austin, Texas
Porter NovelliVice President
Jan. 2013 - Mar. 2016Austin, Texas - Created and implemented programs for recruiting and managing ten freelance content developers within a national network and served as internal communications manager for an international group of 90 offices
- Wrote the first-ever internal communications quarterly newsletter for the network and maintained updates - Compiled a comprehensive Influencer Relations program for a customer support and services group, managing the editorial calendar and ghostwriting blog posts for executives
- Mobilized an international cross-network team of six for a client in Tokyo, promoting video content on three separate continents that resulted in a multi-tiered client communications reinvestment
- Completed a project with a team of three using strategic components for B2B and B2C clients in technology, consumer, entertainment, and nonprofits
- Developed consumer tech product messaging for KeyIngredient.com that resulted in five major national media hits and led to a sold-out product; spearheaded projects for clients such as British Airways, Brooklyn Brewery, Capital One, and Microsoft Latin America
Robin Hill MediaPrincipal
Mar. 2007 - Jan. 2013• Provided media training, professional writing, marketing communications, literary/editorial services, and strategic communications counsel for a wide variety of clients both in the U.S. and internationally, including authors, corporations, and non-profits
• Created dynamic, results-driven PR, marketing, and communications strategies for companies and entrepreneurs expanding and launching brands
• Partnered with communications professionals developing business and providing educational and professional development opportunities
• Conducted educational Web 2.0 and marketing communications workshops for firms focusing on digital media strategy, content development, media relations, and messaging
• Managed online PR campaigns researching and establishing relationships with appropriate blogs and online media
o Sample Clients: University of Texas at Austin LBJ School of Public Affairs/Dell Social Innovation Challenge, Fairy Godmother Academy, Girlstart, Authors: Lorna Byrne, Janet Connor, Gail McMeekin, Dr. Shelena Lalji, Jan Bozarth, Giselle Koy, Charles Hill, Karleen Koen and more
AMDSenior PR Representative
Jul. 2004 - Mar. 2007• Wrote a variety of public relations and marketing deliverables, including press releases, talking points, and Q&As discussing highly technical content in the semiconductor space
• Drove broadcast program including writing and producing video news releases and b-roll packages
• Developed, coordinated, and led special public relations projects for the corporate division
• Guided executive visibility program designed to manage all public relations opportunities for C-level executives strategically
• Headed public relations initiatives for company design centers, including corporate fellow program, partner press releases, and design center openings
• Established critical goals meeting needs of segment product marketing departments; met complex metrics; created and managed budgets for special projects
• Coordinated top-tier media outlets program across Desktop, Mobile, and Server/Workstation segments
• Created and managed a $300K measurement and analysis program; managed budget and negotiated with vendors to produce metrics for both product and corporate PR teams
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