Nevra DuruIndependent Marketing & Strategy Consultant
Mar. 2018 - Aug. 2023Istanbul, Turkey* Acquired and delivered projects in marketing and strategy in telecommunications, energy, banking, retail sectors in close conjunction with consulting companies and platforms. * Offered pro bono mentoring support on go-to-market strategy, pricing, and market competitiveness to start-ups at İTÜ Çekirdek Incubation Center
* Developed Go-to-Market Strategies: Crafted and executed tailored go-to-market strategies for diverse clients, including enterprises as well as startups, enhancing market entry and competitive positioning
* Optimized Pricing: Conducted in-depth market analysis and pricing evaluations to design effective pricing strategies for revenue and market share optimization of clients
* Revamped Brand Positioning: Led brand repositioning projects by redefining brand identity and market positioning to align with evolving customer needs and preferences
* Enhanced Customer Experience: Redesigned customer experience strategies and customer journeys, leveraging data-driven insights to improve customer satisfaction, retention and overall value. * Supported Strategic Projects: Provided strategic guidance on high-impact projects, including mergers & acquisitions and market entry strategies, driving successful outcomes through comprehensive market assessment and execution plans