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Work Background
Avansas.comBrand, Marketing & SOHO Growth Director
Sep. 2023 - May. 2024İstanbul, Türkiye* Led Brand Strategy: Led the development and execution of comprehensive brand strategies to enhance Avansas' market position and visibility, driving significant brand growth
* Optimized Customer Journeys: Designed and implemented effective customer journey strategies that improved user experience, increased engagement, and drove customer retention
* Directed Marketing Campaigns: Launched and managed high-impact marketing campaigns across multiple channels, resulting in measurable improvements in lead generation and sales performance
* Drove Growth: Utilized data-driven insights to identify growth opportunities and optimize online sales efforts, contributing to sustained revenue growth
* Led Cross-Functional Teams: Managed and mentored a dynamic team of marketing and online sales professionals, fostering collaboration and innovation to achieve strategic objectives and deliver exceptional results
Arthur D. LittleSenior Advisor
Mar. 2022 - Jan. 2023Istanbul, TurkeyDelivered strategy and marketing projects to clients in telecommunications sector
Mars AthleticChief Commercial Officer (CCO)
Mar. 2021 - Mar. 2022Istanbul, Turkey* Drove Revenue Growth: Achieved all-time high membership base and revenue growth by implementing strategic alignment and optimizing commercial operations
* Transformed Customer Experience: Spearheaded the development and execution of enhanced customer journeys and digital solutions, boosting engagement, satisfaction and loyalty * Oversaw Mobile Application Development: Participated in new MAC+ application design efforts to manage subscription, facilitate community development, enable customers to practice sports, resulting in increasing revenue and boosting engagement and loyalty.
* Led Strategic Partnerships: Established and managed key partnerships with media companies and companies providing flexible employee benefit solutions to create new revenue streams and expand market reach
* Revitalized Brand Positioning: Directed the comprehensive rebranding of MACFit, including new advertising campaigns and digital overhauls, leading to increase brand visibility and market presence
* Restructured Teams: Executed team restructuring and talent development initiatives, improving alignment with company strategies and enhancing overall team performance and effectiveness
Nevra DuruIndependent Marketing & Strategy Consultant
Mar. 2018 - Aug. 2023Istanbul, Turkey* Acquired and delivered projects in marketing and strategy in telecommunications, energy, banking, retail sectors in close conjunction with consulting companies and platforms. * Offered pro bono mentoring support on go-to-market strategy, pricing, and market competitiveness to start-ups at İTÜ Çekirdek Incubation Center
* Developed Go-to-Market Strategies: Crafted and executed tailored go-to-market strategies for diverse clients, including enterprises as well as startups, enhancing market entry and competitive positioning
* Optimized Pricing: Conducted in-depth market analysis and pricing evaluations to design effective pricing strategies for revenue and market share optimization of clients
* Revamped Brand Positioning: Led brand repositioning projects by redefining brand identity and market positioning to align with evolving customer needs and preferences
* Enhanced Customer Experience: Redesigned customer experience strategies and customer journeys, leveraging data-driven insights to improve customer satisfaction, retention and overall value. * Supported Strategic Projects: Provided strategic guidance on high-impact projects, including mergers & acquisitions and market entry strategies, driving successful outcomes through comprehensive market assessment and execution plans
SignifyMarketing Director
Mar. 2017 - Mar. 2018Istanbul, Turkey* Drove Sustainable Growth: Developed and executed multi-channel marketing campaigns for B2C, B2B and OEM customers of lighting products in Turkey
* Restructured Marketing Department: Steered all facets of marketing department redevelopment, including creating B2G marketing position and recruiting top-talent from industries to present landscape lighting solutions and ensure excellent product/channel management.
* Established New Pricing Strategy: Elevated integral gross margin by 6% and Net Promoter Score (NPS) from 52 to 58 by new pricing strategy setting and implementation
* Drove Product Portfolio Growth: Improved product portfolio via identification of product customisations and roll out of new products.
Turk TelekomMarketing Director
May. 2014 - Dec. 2016Istanbul, Turkey* Restructured Teams: Established Corporate Marketing Intelligence organisation and led Marketing Intelligence and Product Marketing departments for Türk Telekom, TTNET and Avea businesses as well as mentoring high-performance team of 80 people in corporate business unit
* Achieved Double Digit Revenue Growth: Defined and deployed brand positioning initiatives during 4.5G launch, including competitive landscape assessment and tariff packages implementation, resulting in growing double-digit growth in mobile product revenues
* Mitigated Revenue Risks: Slashed potential revenue risk of regulatory changes through preparing action plans with team
TurkcellChief Marketing Officer Turkcell Superonline
Jul. 2012 - Apr. 2014Istanbul, Turkey* Achieved Profitable and Sustainable Growth: Led all marketing strategies and action plans for Consumer Business Unit with a team of 50 people. * Repositioned the Superonline Brand: Steered development of marketing communication roadmap, including brand personality reconceptualization, advertising agency utilization, and budget management. Effectively established brand as quality-driven rather than price-driven. * Rolled Out Customer Experience Excellence Program: Redesigned 12 key processes ranging from onboarding to technical support to improve Net Promoter Score by 5 points in a year
TurkcellSenior Manager Corporate Marketing
Sep. 2006 - Jul. 2012Istanbul, Turkey* Led B2B Brand Launch: Led İşTcell corporate brand launch using TV advertisements, events and new offers to achieve 90% awareness within the first year
* Grew Revenue: Achieved growth in mature and saturated market where Turkcell already had 60% market share
* Led Mobile Number Portability Project for Corporate Business Unit: Led successful implementation of mobile number portability project for corporate segment by preparing contingency plans and working in close collaboration with IT and Sales
* Revamped Roaming Offers: Launched new offer portfolio for B2b customers to improve retention
TurkcellManager Corporate Marketing
Sep. 2003 - Sep. 2006Istanbul, TurkeyLed team to coordinate of all offers and marketing activities targeting enterprises: tariffs, loyalty programs, churn prevention offers, value added services (VAS) campaigns, device campaigns and special events
TurkcellMarketing Specialist - Individual Customers Product & Revenue Management
Aug. 2001 - Sep. 2003Istanbul, TurkeyWorked as a product manager to grow market penetration and revenue of peer-to-peer value added services with annual gross proceeds of $9 million
Procter & Gamble TurkeyAssistant Brand Manager
Jul. 1998 - Jul. 2001Istanbul, Turkey* Managed brand roadmaps, planned and executed product launches and marketing communication * Was an assistant brand manager for Ariel between July 1998 and July 1999, and for Feminine Care between July 1999 and July 2001
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