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Work Background
Blake's Beverage Co.Regional Sales Manager
Aug. 2024 - Mar. 2025• Led sales growth for Blake's Hard Cider and Austin Eastciders boosting market presence across all premise types & key accounts.
• Distributor management; collaborate & support wholesale partners throughout Southern California (Stone Distribution)
and Northern Nevada (Tavern Craft). Cultivate distributor relationships, monitor and forecast inventory, coordinate all shipments, set & oversee necessary allocations & target new distribution opportunities.
• Developed strategic business plans & lead wholesaler Annual Business Planning presentations, aligning goals to drive sales.
• Create effective distributor incentives and post-off programming, enhancing sales performance.
• Collaborate with National Accounts Team to achieve chain business, activate promotional programs & strengthening partnerships with key retailers.
Craft Ohana (Maui Brewing & Modern Times Beer)Brewery Sales Representative
Nov. 2022 - Aug. 2024• Sales Representative for Craft 'Ohana including Maui Brewing Co., Modern Times Beer & Coffee and KUPU Spirits.
• Grow sales, increase brand presence and ensure product quality control throughout all premise types (on, off & chains).
• Distributor management; collaborate & support wholesale partners throughout Southern California (Stone Distribution) and the Central Coast (Allied Distribution). Manage distributor relations, optimize inventory and identify new distribution opportunities.
• Account management; develop & maintain key account partnerships (Dodgers Stadium, Hollywood Bowl, The Greek Theatre, etc.) and seek business opportunities to expand overall sales.
• Coordinate and lead promotional events, training programs and festivals events boosting brand engagement.
Modern Times BeerBrewery Sales Representative
Jan. 2018 - Oct. 2022Sales representative and account manager throughout greater Los Angeles, Ventura and Santa Barbara, working in collaboration with our wholesale partners at Stone Distribution.
Ballast Point Brewing & SpiritsBrewery Sales Representative
Mar. 2017 - Jan. 2018Sales representative covering on & off premise accounts throughout two distributor territories in Greater Los Angeles.
Responsible for tracking and increasing overall sales throughout each distributor territory.
Establish and maintain professional relationships with Distributor Reps, Bar/Beverage Directors, Buyers & Store Owners.
Coordinate and support monthly marketing and promotional events including festivals, in-store demos and tap takeovers.
Almanac BeerBrewery Sales Representative
Feb. 2016 - Nov. 2016Sales representative supporting on & off premise accounts throughout my territory
Cultivate positive professional relationships with Distributor Reps, Bar/Beverage Directors, Buyers & Store Owners
Collaborate and designate product allocations for accounts throughout my territory
Organize marketing and promotional events and support the brand at festivals
Experience using Base Customer Relations Management System and SLACK communications
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