WSI CorporationProduct Manager
Jul. 2009 - Sep. 2015Andover, MADrove creation of new features into WSI's turnkey solution and industry-leading Max software for weather and traffic. Utilized Agile methodologies to release 2 - 3 major software versions and 5 - 10 service packs per year. Travel averaged 25%. • Implemented continuous product improvements, focusing on product growth and overall customer satisfaction and retention.
• Educated sales, customer support, product marketing, and clients by developing and / or improving product positioning and literature. Provided product descriptions, release notes, and white papers.
• Achieved development deadlines, defining and prioritizing product requirements and backlog.
• Ensured positive customer experience, working closely with user experience (UX) and design.
• Championed deep Max ecosystem, including complex features such as augmented reality and capabilities through internal and external promotion and by participating with customers on product feedback sessions.
• Secured fast go to market campaign, defining release strategy and crafting release notes for each software release.
• Drove creation of new features, using market research, competitive analysis, feedback from sales and marketing teams, and customer feedback from trade shows, conferences, and industry events.