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Work Background
Cypress Creek Hospital/Universal Health ServicesChief Executive Officer
Apr. 2020 - Dec. 2022Responsible for total hospital operations taking hospital successfully through the pandemic to a rebound census year in 2022. Put together an exceptional senior leadership team who led the hospital to two years of inpatient clinical outcomes performance and outpatient patient satisfaction ranking Cypress Creek in the top 10 hospitals in the behavioral health division of the company. Implemented a new geriatric Psychiatric Unit in 2022 and negotiated Texas A&M Psychiatry Department residency rotation in this unit at Cypress Creek. Developed a close working relationship with HCA Northwest on a number of fronts that produces significant benefits to the hospital. Left to focus on acquisition of a small business and to focus on business coaching for businesses in the service industries including healthcare, senior services and other service industry companies as a legacy business.
ExecHQ™ - Bring Expertise to the TablePrincipal
Nov. 2019 - Dec. 2021Texas and Southeast U.S.Principal at ExecHQ in an Alliance of C-Level Consultants with deep experience delivering proven consultative services to clients across the United States, and spanning all industries. My focus is on helping clients in the healthcare and senior living industries, as well as, assisting small to medium size organizations needing assistance with start-ups, turnarounds, and change management.
Landmark HealthVice President
Oct. 2018 - Nov. 2019TexasLed multiple, market-specific and national program initiatives, engagement enhancement teams and implementation efforts for Landmark Health working interactively with our medical practitioners in each market to enhance operational performance. Joined Landmark to lead a market in the Southeast as a VP but the contracted Medicare Advantage partner was acquired by another larger national health plan and the market did not materialize. Hopes for another market leadership opportunity in SE/SW with Landmark did not materialize due re-focusing on growth in current markets and focus on West Coast and New England opportunities.
SILVERADO SENIOR LIVING INCRegional Vice President of Operations-Texas/South
Sep. 2017 - Sep. 2018Plano, TexasOwned regional responsibility for 15 memory care commuities and one SNF. Was hired by CEO because of my outstanding performance in another company where he was an executive many years prior.
• Drove turnaround of five communities requiring significant improvements in census and operations; hired new administrators and built solid leadership teams to advance successful change initiatives.
• Managed five communities that were able to reach and sustain 95% to 100% occupancy consistently. • Worked with Administrator to grow lone SNF in the region from 25% occupancy to 67.5% in a 90-day period.
Silverado chose to end most of its operations in Texas near the end of my first year with the company and this eliminated the need for a Texas Regional VP.
RNO Associates Contract w/ Senior Care of AlabamaChange Management Consultant
Nov. 2013 - Dec. 2014Birmingham, Alabama AreaManaged (via a short-term contract w/RNO Associates) a dynamic senior care medical practice in Alabama delivering services throughout the healthcare continuum, employing 12 providers with medical care provided in 22 senior care and SNF communities, office-based, hospital-based and in-home. Physician and APP members of practice helped launch PPH Solutions
• Added $300K in annualized income in 2014 via Medical Director Agreements and residential service contracts.
• Transitioned the practice through Stage 2 Meaningful Use for CMS, resulting in $200K+ in CMS incentives.
• Recruited three new providers to the practice in less than a year.
• Managed move to new office location with no disruption of patient care or revenue generation
Founded PPH Solutions in coordination with physicians in this practice who had worked with me previously in Inspiris/Optum.
PPH Solutions, Inc.CEO/Co-Founder
Oct. 2013 - Oct. 2017Birmingham, Alabama AreaHeaded a startup healthcare company that delivered care management/coordination services to partnering healthcare organizations to care for their most chronic and vulnerable populations. The company served healthcare payers, employers with self-funded health plans, hospitals/health systems, physician practices, and patients/families directly. • Contracted with primary care physician practices with greater than 19,000 Medicare patients to deliver services within six months of start-up, with average annual enhanced receipts per physician of $90K.
• Implemented unique concierge medicine programs within four medical practices, resulting in average enhanced practice revenue of $50K per physician per year.
• Provided consulting and support for the development and implementation of a medical home model of care within the University of South Alabama’s Family Medicine Program.
Optum Complex Care ManagementChief Operating Officer-Eastern Division Complex Care
Apr. 2011 - Nov. 2013Birmingham, Alabama AreaLed operations, development, integration with payers, and support for in-home chronic care management services, serving as SME for “CarePlus” programs/innovation projects. Managed 105 staff at telephonic care management center, supporting providers in the field of delivering in-home services in 25 states. • Proved vital in closing nearly $10M in contracts and led program implementations of new ‘CarePlus” programs with insurers and ACO’s in seven states; supported medical providers in delivering in-home care in 12 markets. • Re-engineered call center processes, communications, workflow, and job descriptions, resulting in enhanced care call performance, patient satisfaction, and staff retention.
• Led Tennessee care-plus program to best 2012 financial performance for all AmeriGroup contracts in eight markets.
• Developed and implemented a companywide intensive training program that enhanced patient enrollments and reduced un-enrollments by 25%, resulting in an annualized financial impact of over $15M.
Optum Complex Care Management/INSPIRISVice President-Alabama/Tennessee Operations/Outstanding Company Performer
Jan. 2009 - Jan. 2011Birmingham, Alabama Area/Brentwood, Tennessee Headed operations in two states for a company that manages chronically ill and medically complex patient populations for health plans through in-home provider services with telephonic care management support. • Managed up to 35 physicians and nurse practitioners in delivering services in Alabama, then expanded to 50+ providers when Tennessee operations were added; indirectly supported more than 250 providers as an SME.
• Led two teams/contracts in Tennessee involving Medicaid populations with Amerigroup and United Healthcare.
• Increased revenue $3.5M+ and lifted operating income more than $1M in the Alabama market in 2011.
• Headed INSPIRIS nationwide in provider retention with less than 5% annualized turnover from 2010 to 2011.
• Achieved consistently high patient/family satisfaction survey levels in the Alabama market, exceeding 93% in all cases with challenging chronically ill, medically complex patient population.
• Directed the Alabama market in capturing first place ranking among 22 markets in revenue and profitability for the “Care-Plus” program in 2011.
RNO Associates Business Coaching and RNO HealthCEO/Managing Member
Dec. 2008 - Mar. 2025My goals are to help business owners generate more clients, close more sales, and increase revenue and profits while minimizing their out-of-pocket expenses. I am also highly focused on integrating business and personal success. For my Christian clients I add a third dimension, spiritual success. I also want to reduce the stress and enhance the joy of running businesses for owners and managers. For greater than 40 years I have served in executive leadership roles leading organizations with annual revenues as small as $100,000 and as large as $500 Million through start-ups, turnarounds, geometric growth periods, and salvage missions to help organizations stay afloat. In each position, I provide insightful business analysis, a servant leadership approach, passionate customer service, and a teaching versus judging approach to inspire leadership teams to perform at levels they previously questioned were possible. I have led a small business coaching company both part-time and fuultime during various periods of my career. I am driven by a passion to elminate business failures the owners have poured their heart, soul and life savings into business ownership. I decided to step away from the corporate world recently and focus exclusively on fulltime busniess coaching as a legacy mission in my life. In addition to general coaching I lead advisory groups for Christain Business Leaders and I am a certified Kingdom Factor coach who fully integrates, business, personal and spiritual coaching, While the titles I have held sound impressive, most important is that I have been where my clients are at every stage of the business life cycle, I have founded and led multiple compaies as small as $100,000 in annual revenue and as large as $30 Million, and I am ready to support business leaders through deep analysis, brainstorming, cheerleader support, resources, tools, and a joyful and compassionate approach to success. I also lead a Men's Christian Mentoring peogram!
RNO AssociatesExecutive, Life, Career Coach Including Business Let in eader Specialty Coaching
Jan. 2008United States, HoustonI am a 42-year C-level leader, 17-year coach, and founder and CEO of multiple companies who truly appreciates the leaders and team members he has helped along the way with their businesses, personal lives and careers. Rea sees himself as a mentor, inspirer, accountability partner, out-of-the-box thinker, strategist, and change agent who coaches with empathy and compassion.
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