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Work Background
KnixSenior Digital Product Designer
Apr. 2022- Contributed design work for a major site redesign that consisted of merging our 2 sites (Knix and KT) into one cohesive brand experience
- Led C-Suite level Design Meetings to present department plans to address business problems, articulate priorities based on research and best practices
- Oversaw user research, competitive analysis and workshops with important stake holders to build the Bra Size Selection calculator (the project listed in the case study)
- Regularly translating data, user needs and business requirements into user flows, wireframes, mock-ups and prototypes while applying the fluctuating needs of the business into each iteration
- Conduct regular audits of the Knix website before and after each release to ensure proper QA, expected functionality behaviour and monitor user success rates
- Use the data generated to determine future iterations
Canada GooseProduct Owner, E-Commerce
Oct. 2021 - Apr. 2022Toronto, Ontario, CanadaOversaw the Product roadmap for the pre-purchase experience of the global website. This required meticulous story and ticket writing to account for all required translations and edge cases per region. During my time at Canada Goose, the North American site went through a major re-design that then needed to be replicated for rest of world. My tasks included: - Monitoring the success of the North American site (logging bugs, functionality issues, QA for each release and making note of all changes in order to replicate for rest of world
- Ensuring all design files accounted for any and all edge cases the user may encounter in the pre-purchase flow and working closely with UX and engineering teams to align on scope
- Providing all necessary deliverables that would be required for all regions, including translations for all available languages in each region, legal requirements based on regional data collection laws and aligning with vendors on any roadmap and delivery timeline changes
One Kings LaneSenior UX Designer
Sep. 2020 - Oct. 2021Toronto, Ontario, Canada
Z GallerieSenior User Experience Designer
Sep. 2020 - Oct. 2021Toronto, Ontario, CanadaContributed to a major site re-platforming that required modular components to be used cross-brand. - Worked closely with Marketing, Product managers, Engineering and Merchandising stakeholders to align on features based on the rollout of each department's initiatives
- Worked on large scale projects such as the Checkout re-design while creating a Design System in tandem with that project
Self EmployedUser Experience Designer
Oct. 2018Toronto, Ontario, CanadaProviding services for clients such as Shopify theme development and customization, business optimization, user experience design for web and apps and UX audits for existing products. I also provide product management to prioritize features, aligning them with other objectives on the roadmap to streamline task management.
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)Senior Merchandising Manager
Sep. 2015 - Feb. 2019Toronto, Canada AreaManaging the brand experience, I determined customer flow based on store layout, zoning, display placement and sell through rate depending on how focal assortments were. Leveraging data from website messaging, customer surveys, social engagement, department penetration and traffic patterns, I was able to increase conversion within my first year by +11% (at a 1.5M location).
Mendocino ClothingRegional Visual Merchandiser
Nov. 2014 - May. 2015Overseeing the merchandising strategy of 7 stores, I was required to understand the unique market of each neighbourhood and determine product story-telling based on each customer persona. New zoning would be required as certain archetypes sold through and once SKU count reached a certain amount, a store flip would occur (usually once every 1.5 weeks). This required diligent inventory management, adaptable store planning strategies and creating evolving training resources for the in-house team to implement between store visits.
kate spadeVisual Merchandising Lead
Nov. 2013 - Nov. 2014Yorkdale Mall Toronto
St. Joseph CommunicationsArt Department Assistant
Jun. 2013 - Feb. 2014
Tommy HilfigerVisual Merchandising Lead
Jan. 2011 - Nov. 2013
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