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Work Background
C-LightBoard Consultant
Jan. 2014BeirutOptimize earnings; improve business processes, negotiations with financial institutions and restructuring. Formulate and implement strategies by studying the structure, management and operations of the company. Give recommendations; provide resources and solutions for the betterment of the organization. International and Lebanese Restaurants, Hospital and schools.
Bites Food Co.General Manager
Oct. 2010 - Dec. 2013EgyptBites Food Corporation is headquartered in Kuwait as a specialized Food and Business (F&B) management company initiated by Watheeqa Holding Group. Bites aims at introducing medium to high-end restaurant concepts in the Middle East and North Africa region. • Manage the fine-dining franchise brands Asha's and Chop Chop,
• Manage twenty corporate outlets in all Cairo under Bites brand,
• Manage catering for individuals and corporation, embassies and social events.
• The business includes 230 employees, 2 million dollar sales
Master food solutionsFranchise director and development
Nov. 2006 - Sep. 2009Kuwait and RiyadhI was responsible for the development and expansion in the Middle East and Africa. My responsibilities included networking, hiring, franchising and establishing marketing excellence as well as creating new branding and merchandising. • Acquired a very known Lebanese restaurant in Kuwait and opened 4 others under the same brand (from construction plans, layouts, equipments, recruitment to training),
• Established catering company,
• Implemented a SMART business plan and market study to build Ketchup and Mayonnaise Factory,
• Established corporate manual procedures (from operations, purchasing, finance to logistics) for own and franchise businesses.
• Established diet menus for hospitals,
• Standardized kitchen menus and operations manuals,
• Worked closely with head chefs in order to offer different and wow experience to our customers,
• Initiated and finalized all corporate and products branding,
• Total of 250 employees
C lightGeneral Manager
Apr. 2005 - Oct. 2006LebanonC-Light is among the most highly respected treatment centers in MENA for individuals who are overweight or obese. Our therapeutic weight management program helps people affected by excess weight and impaired physical fitness achieve better health through weight loss, physical conditioning, and improved self-care habits.
American ExpressVP Foreign exchange services and Consumer Travel
Apr. 1998 - Mar. 2005FranceResponsible for leading the development of the company and franchise business strategy and execution of the Continental European/ Middle East & African region (CEMEA) for Foreign Exchange Services (FES) and Consumer Travel International (CTI) covering 15 markets, with an annual turnover exceeding $700M distributed through 100 locations with 500 + employees. Open more than 50 outlets in 4 international airports.
Burger King CorporationGeneral manager
Jan. 1987 - Dec. 1998FranceGeneral Manager France & Switzerland
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