Master food solutionsFranchise director and development
Nov. 2006 - Sep. 2009Kuwait and RiyadhI was responsible for the development and expansion in the Middle East and Africa. My responsibilities included networking, hiring, franchising and establishing marketing excellence as well as creating new branding and merchandising. • Acquired a very known Lebanese restaurant in Kuwait and opened 4 others under the same brand (from construction plans, layouts, equipments, recruitment to training),
• Established catering company,
• Implemented a SMART business plan and market study to build Ketchup and Mayonnaise Factory,
• Established corporate manual procedures (from operations, purchasing, finance to logistics) for own and franchise businesses.
• Established diet menus for hospitals,
• Standardized kitchen menus and operations manuals,
• Worked closely with head chefs in order to offer different and wow experience to our customers,
• Initiated and finalized all corporate and products branding,
• Total of 250 employees