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Work Background
Vivien LibertyCreative Director
Sep. 2024• Drove a 50% increase in e-commerce sales through end-to-end creative execution for e-commerce, including product design, photography, packaging, web design, web development, newsletters, and social media ads.
• Managed external partners including manufacturers, photographers, web developers, marketers, and warehousing. • Implemented design and marketing strategies that boosted average order value by 120%
Shoppe Amber InteriorsBrand Designer
Jun. 2021 - Jul. 2021• Collaborated closely with external partner, director of Marbury, Jessica Comingore, to maintain and evolve Shoppe Amber Interior's brand identity through thoughtful design systems.
• Developed a sub-brand identity "Essentials by Amber Lewis" for Amber’s signature candle collection.
• Designed brand assets including custom packaging for the new candle product line, shipping packaging for Shoppe Amber Interiors e-commerce shipments, printed promotional cards, and printed booklet for upholstery material swatches.
• Leveraged a strong understanding of print production processes to ensure all designs translate seamlessly from screen to physical product.
Jenn Pablo StudioSocial Media Manager
Jul. 2020 - Mar. 2024• Developed and executed monthly content calendars, ensuring cohesive and engaging social media presence on Instagram and Facebook.
• Created, edited, and uploaded content (photos and video reels) to align with Jenn Pablo Studio’s aesthetic and brand voice.
• Researched industry trends and sourced relevant curated content • Maintained brand consistency and storytelling on Instagram, reflecting Jenn Pablo Studio’s refined, modern style and appeal to target audiences.
Crown NineBrand Designer, Brand Strategist
Nov. 2018 - Jan. 2021• Developed comprehensive brand strategy and creative direction for re-branding, including research, workshops, audits, evolution of messaging and visuals.
• Executed design and creative projects including identity, copywriting, web design, art direction for photography (ecomm, campaign), packaging, and print, ensuring seamless brand consistency.
• Directed ongoing creative initiatives, including art direction for photography and social media management, supporting sustained brand growth.
• Produced brand books that empowered the business owner to maintain brand consistency and execute successful creative projects with multiple external partners, showcasing the long-term impact and value of the brand foundation established.
• As social media manager after re-brand launch: Maintained brand consistency and storytelling on Instagram, reflecting Crown Nine aesthetic and brand voice. Developed and executed monthly content calendars, provided image curation and copy writing services.
P.F. Candle Co.Brand Designer
Jan. 2017 - Jan. 2018• Executed end-to-end creative projects including brand strategy and creative direction, as well as design execution of brand identity design, copywriting, web design, art direction for photography, packaging, print, achieving seamless multi-channel brand consistency.
• Managed external partners, orchestrating collaborations with photographers, and web developers
Hello!LuckyWeb Designer
Mar. 2011 - May. 2012San Francisco, California, United StatesWeb Design for E-commerce
UI/UX and Web Design for Wedding Invitation Customization Tool
Hello!LuckyDesigner
Mar. 2011 - May. 2012San Francisco, California, United StatesCustomizing wedding invitations for clients
Designing new customizable wedding invitation designs
Catalog design for Wholesale
Web Ads
Hollyoak HouseCreative Director, Designer
Jan. 2010Los Angeles, CA• Clients include: Shoppe Amber Interiors, P.F. Candle Co., Joshu+Vela
• Develop full-scale brand identities, working closely with founders in e-commerce, increasing sales 50-150% within first year of branding launch. • Collaborate closely with founders on Brand Strategy to refine core messaging and develop compelling brand narratives and strong visual storytelling that builds deep connections with their audience, fosters brand recognition, elevation and differentiation, and drives growth within a range of industries, including e-commerce, hospitality, lifestyle.
• Lead teams and personally execute all brand assets (including brand strategy, brand books, visual brand identity design, copywriting, packaging and print, web design, art direction and photography, email design and social media content)– maintaining clarity of messaging and ensuring brand consistency across all touch-points, both online and offline.
• Direct multidisciplinary teams of designers, photographers, and web developers to deliver cohesive brand experiences across all channels. Strengths:
Empathy & User Centered Thinking
Clear Communication and Presentation Business Driven Creative Problem Solving
Both Collaborative and Independent
High Standards for Detail and Execution Recognitions, Published in:
Print Regional Design Annual Awards
Nominated Art Director’s Club Young Guns
Paste Magazine “The 23 Best Designers”
Lonny Magazine “Top 6 Designers to Watch”
“Nice to Meet You Again” Viction Workshop “Palette 07 : Monotone” Viction Workshop “Design : Paper” Public School
Julia KostrevaCreative Director
Jan. 2010 - Dec. 2020• Designed a product line of planners, calendars, and office accessories
• Retail partnerships: Target, Anthropologie, CB2, West Elm, Need Supply, Serena & Lily, Urban Outfitters
• Responsible for all end-to-end creative execution for e-commerce, including product design, packaging, photography, web design, web development, newsletters, and social media ads.
Maryland Institute College of ArtTeaching Assistant: Painting
Aug. 2009 - Dec. 2009
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