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Work Background
Self EmployedEvent Consultant
Feb. 2024Consult with multiple companies across various industries to streamline events, catering, social media, and marketing services. Develop customized event strategies to enhance client engagement and drive brand awareness. Implement innovative marketing techniques to increase event attendance and social media reach. Clients Include: - National Cattlemen's Beef Association
- Maritz
- Cornerstone Servicing
Farmgirl FoodsFounder/Owner
Jan. 2018 - Jan. 2024Castle Rock, COFarmgirl: Food, Wine & Spirits has moved to our new location in the Meadows Town Center in Castle Rock. Come see us for amazing boutique liquor and specialty foods including a wide array of local products, private cooking classes, and small catering events. We can't wait to rock your kitchen!
The Event Studio (TES)Senior Operations & Events Manager
Jan. 2017 - Nov. 2017
The Event Studio (TES)Office Manager/Event Planner
Dec. 2013 - Jan. 2017Greater Denver Area
MorEventsFirecracker
Jul. 2012 - Mar. 2013Englewood, COResponsible for management of corporate events for clients across the globe. A couple of the awesome events include: 2012 Formula One United States Grand Prix hospitality program and a multi-city roadshow for a major hardware company, and the largest event ever planned for a major energy supplier at the 2013 World Ag Expo.
Quest SoftwareMarketing Manager, Partner Events
May. 2010 - Nov. 2011Aliso Viejo, CAManage Quest Software Racing program in Rolex/Grand-Am and ALMS series. Responsible for corporate marketing and communications with top tier resellers and software partners, including multi-event management responsibilities across the US, Latin America and Canada. Developed social media sites for programmatic elements of Quest's reseller programs. Developed and launched sponsorship of racing program, including sponsor negotiations, lead generation, sales tracking, print and promotional item development, pre and post event logistical management, and on-site event execution, resulting in $2.57M+ in revenue during first season of sponsorship. Managed relationship with Microsoft sales offices and Microsoft Technology Centers across the US. Ensured Quest's most recent software applications were included in customer demos, researched new product inclusions, collaborated with sales and technical teams to create awareness campaigns/webcasts focused on new releases. Created social networking sites to provide continuous updates to field personnel on events and activities taking place between Quest and Microsoft. Increased attendance of annual training events by 50-200% during first six months of position.
HRC FertilityMarketing Coordinator
Dec. 2008 - May. 2010Responsible for marketing infertility services to local OB/GYN community in an effort to increase new patient referrals. Included online marketing, development of marketing collateral and promotional items, office visits, lunch and learn's, community awareness events, and annual HRC Family Picnic for past patients.
BDS Events, LLCPrincipal/Event Planner
May. 2003 - Jun. 2005Planned and executed events for Microsoft including: Professional Developer Conference Attendee Party, Professional Developer Conference VIP Party, Professional Developer Conference Asian-Pacific Attendee Party; HIMSS-Microsoft Customer Party, HIMSS-Microsoft Jumpstart Lounge; Great Plains-Navision Partner Training; Adobe-Microsoft HD Roadshow.
Responsibilities included concept development, venue selection, contract negotiations, budget management, demand generation, vendor selection and management, menu creation, entertainment booking, transportation, and attendee giveaway selection.
MicrosoftField Marketing Manager
Feb. 1996 - Oct. 2003Irvine, CAResponsible for development, presentation, execution and analysis of marketing campaigns to drive sales of application and server software programs, including direct mail, collateral pieces, promotional campaigns, tradeshows, seminars and product launches. Worked closely with virtual teams to implement marketing programs while managing budget of up to $300k.
Responsible for internal and external marketing communications via electronic newsletters, Internet sites and intranet portal.
Performed data analysis to target key accounts with appropriate messaging based on campaign.
Negotiated with corporate HQ and local partners for funding and sponsorship opportunities to generate additional revenue used to increase campaign scope.
Developed annual marketing plans and managed budgets to campaign goals.
Including: working closely with developer sales/technical staff for assessment of specific campaigns in relation to local customer needs; marketing plan development, budget management, cost recovery model creation, demand generation, event planning, execution and follow-up for all marketing campaigns.
Exceeded event annual attendance goals by 22%.
Managed vendor relationships, temporary staffing and junior-level marketing coordinator.
Infotec Commercial SystemsMarketing Manager
Jan. 1992 - Dec. 1996
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