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Work Background
SupergoodAccount Director
Apr. 2024New York, New York, United StatesClient: U.S. Bank
McKinneyAccount Supervisor
May. 2023 - Mar. 2024Raleigh-Durham-Chapel Hill AreaClient: Popeyes
-Implemented a new brand strategy, positioning Popeyes as a lead QSR on organic and paid social/digital channels.
-Led the creation of engaging content across organic and paid social and digital channels, resulting in increased sales and engagement. -Aided in the production of 360 campaign deliverables on time, on budget, and on brand.
-Worked alongside internal and external partners to produce Popeyes' first ever Super Bowl spot, leading to millions of impressions and praise within the trade press.
-Drove 5 figure follower growth across all social platforms.
-Completed detailed performance reports on social content alongside the strategy and analytics teams
-Brought knowledge of industry trends as well as the competitive quick service restaurant (QSR) landscape to inform work and drive innovation among team members.
-Led day to day communications for all internal and external partners
Deutsch LAFreelance Account Supervisor
Dec. 2022 - Mar. 2023Los Angeles Metropolitan AreaClient: Taco Bell
-Led development of cross-platform creative for 360 marketing campaigns from concepting through execution, production, and delivery, alongside Account Directors.
-Provided key updates to external and internal partners daily.
-Drove brand strategy and implemented tactics to help clients achieve sales goals and continued social engagement.
TBWA\Media Arts LabAccount Supervisor
Nov. 2021 - Nov. 2022Los Angeles Metropolitan AreaClient: Apple Fitness+
-Led small, scrappy team in the development of an organic social presence for Apple Fitness+. -Provided key updates to external and internal partners daily.
-Informed partners of trends in the Fitness category to help drive innovative and engaging content.
-Managed junior team members and supported career growth and development.
-Drove six figure follower growth on Instagram and TikTok by producing engaging content.
McCann New YorkDigital Account Executive
Dec. 2020 - Nov. 2021New York, New York, United StatesClients: NY Lottery, ADT
-Led assigned workstreams across multiple accounts and client contacts by helping to organize team and set priorities.
-Provided key updates to external and internal partners daily.
-Led day-to day production across digital and traditional channels.
-Supported the development of 360 marketing campaigns alongside account leadership.
BarbarianAccount Executive
May. 2020 - Dec. 2020New York City Metropolitan AreaClients: JBL, The Ad Council, Jay Williams
-Led day-to-day contact with client
-Supported a Senior Account Director on internal prioritization and communication
-Led assigned work streams of integrated campaigns, video production, and web design from concept to execution.
-Tracked budgets and expenses for all projects.
-Ensured projects ran as efficiently and effectively as possible.
BarbarianAccount Associate
Oct. 2018 - May. 2020Greater New York City AreaClients: essie, Garnier, JBL, The Ad Council
-Partnered to lead communication between all disciplines on the account, as well as external agencies and clients
-Coordinated all necessary meetings and follow-up details -Led development of a competitive analysis of the current market
-Learned and understood the Client’s business in order to proactively identify upcoming needs
-Supported an Account Manager, Senior Account Director and team, on internal prioritization and communication
-Maintained budget records
-Populated, analyzed, and distributed weekly status reports
Virgin SportMarketing and Communication Intern
Jul. 2018 - Aug. 2018London, United Kingdom•Worked to build relationships between Virgin Sport and London’s running crews and clubs
•Acted as a liaison between the marketing department and rest of the company
•Drove awareness of Virgin Sport events amongst the local community by social media and outreach
•Assisted with research, monitoring and reporting
Boston University AdLabAccount Executive
Jan. 2018 - May. 2018Greater Boston Area• Led day to day contact between client and internal team
• Supported an Account Director and Vice President of Client Services
• Planned meetings and provided regular updates on creative • Developed promotional materials for on-campus organizations, activities, & events
• Met deadlines and delivered award-winning creative work
• Stayed within budget, and submitted paperwork in an orderly fashion
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