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Work Background
AnselleCommerce
Mar. 2020Iselin, New Jersey
FrenchToast.comVice President Ecommerce & Digital Marketing
Apr. 2017 - Jan. 2020
Tahari, ASLDirector eCommerce
Jul. 2015 - Apr. 2017NYC
Dots & Simply FashionsDirector eCommerce
Oct. 2014 - Apr. 2015New York, NYDirector eCommerce 2014 - Present
• Build and Maintain 2 ecommerce businesses on separate platforms.
• Grew website to be the #1 store in the chain in less than 6 months
• 6 month short term goal to consolidate into 1 platform with distinct customer facing branded front ends
• Build a gated section of the website to handle wholesale and factory orders
• Direct all eCommerce initiatives, content, design and analytics for 2 sites.
• Launch and maintain all social media with followers in excess of 300,000
• Provide eCommerce expertise and support for sister companies in multiple industries
• Direct all photography for in-house ecommerce use
• Direct all creative initiatives for In-Store and Online
NYC AllianceDirector, eCommerce
Nov. 2013 - Oct. 2014New York, NY• Direct eCommerce initiatives, content, design and analytics.
• Responsible for launching and maintaining all corporate social media
• Designed and built corporate brochure site and created a digital footprint for the company
• Provide eCommerce expertise and support for international sister companies in multiple industries
• Oversee all photography for in-house ecommerce use and supplied imagery for wholesale customer base
Spiegel, LLCSr. Director, E-Commerce
Jan. 2010 - Jun. 2013New York, NYSpiegel.com, NewportNews.com and Shape Fx.com
• Direct key eCommerce initiatives, content, design and analytics. • Led Re-platform initiative for two sites to interim Magento solution while building customized Java solution for four brands
• Direct a team of internal and external developers and designers to build new features. Design the new sites to be at the forefront of technology
• Integrate Social Media into Websites: Facebook (Instagram), Twitter, Pinterest
• Direct plans and operating metrics for optimal site performance. • Direct On-line Marketing Initiatives (SEO, SEM, PPC)
• Annual budget preparation, forecasting, analyzing variances, and initiating corrective actions. • Oversee concept development, strategizing, planning, implementation and growth of the customer database
• Foster effective executive direction and prioritization for all initiatives. • Lead a customer-centric approach to all activities and endeavors. • Direct customer service with outside agency for all initiatives
Signature Styles, LLCDirector, Creative Services
Jan. 2005 - Nov. 2010Manage Print Production, Retouching and Prepress departments for Signature Styles LLC , Spiegel, Newport News and Shape Fx. Responsible for all aspects of production and distribution of all print based material and establishing content for all company websites Built workflows to ensure the most current content is available for both the web and in print. Built and maintained digital standards for all photography used throughout all brands. Establish and maintain calendar across all departments to ensure workflow bench-marks are met and deliverables are achieved. Build and maintain rolling 12-month calendar for planning purposes. Partnered in the development and installation and currently maintain Data Asset Management tool that is used across all departments of the company Identify and recommend project server capacity needs based on past, current and future company plans Responsible for budgeting and staffing for entire Print, Production and Prepress departments
Spiegel BrandsCreative Services Manager / Photo Shoot Producer
Jan. 1996 - Dec. 2005
Newport News IncMarketing Manager
Jan. 1995 - Dec. 1996
Hanover DirectMarketing Manager
Jan. 1993 - Dec. 1995
Misco Computer SuppliesMarketing Manager
Jan. 1991 - Dec. 1993
Hanover Shoe / Bostonian ShoeMarketing Manager
Jan. 1987 - Dec. 1991
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