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Work Background
Sunny Dublick MarketingStrategic Marketing Specialist
Mar. 2016Charleston, South Carolina AreaSunny Dublick Marketing specializes in empowering professional services and consulting firms to build impactful brands and drive strategic growth. Since 2017, we've focused on delivering transparent, results-driven marketing solutions tailored to the unique challenges of the consulting landscape. We understand that your brand is your intellectual capital, and we partner with you to translate that expertise into a compelling market presence. Forget the generic marketing agency. You'll gain a dedicated strategic partner, leveraging over a decade of experience to elevate your brand and attract high-value clients. Let's transform your expertise into market leadership. Learn how we can help you achieve your strategic goals: sunnydublick.com
CETRA Language SolutionsGlobal Marketing Manager
Jan. 2015 - Feb. 2016Greater Philadelphia Area• Responsible for CETRA global marketing and business development activities • Created tactical marketing plan objectivities and initiatives for the global market to be executed throughout the year and measured against organizations strategic goals
• Maintained marketing event, content, campaign and budget calendars
• Represented the company at conferences, trade shows and other marketing/networking events
• Created and implemented the global digital content strategy for social media channels and company blog
• Wrote digital and offline marketing content and distributed press releases as part of an inbound marketing strategy
• Managed email and direct marketing campaigns- including concept, creation, analysis and reporting
• Developed and maintained relationships with key trade associations in our areas of specialization to maximize marketing opportunities and brand awareness
• Created engaging presentations for clients and prospects to promote cross-selling and strategic partnerships
• Responded to bid opportunities and wrote corporate proposals
• Maintained company website and client database
• Tracked and reported on customer satisfaction levels via quarterly surveys in line with company’s ISO certification to help create customer service best practices • Monitored global key performance indicators and reported to management to support key business decisions
• Created internal initiatives to foster employee engagement and support a strategic objective to participate in philanthropic activities globally
Finch BrandsIntegrated Marketing Manager
Aug. 2013 - Dec. 2014Greater Philadelphia Area• Provided account support to a diverse portfolio of brands, ranging in size and industry, to see each unique project through- major clients included The Philadelphia 76ers and Brown-Forman
• Driving force to see client campaigns through from development to execution, providing continuous support and guidance to achieve the desired results‐ a campaign for a credit union drove a 43% membership increase year over year
• Managed an internal team, for both creative and strategic engagements to establish a foundation for long-term relationships
• Conducted interviews with clients and stakeholders during the Discovery phase to derive key insights • Provided analysis of quantitative and qualitative data (both primary and secondary) to extrapolate key insights and develop brand themes for strategic presentations
• Led the creation and implementation of marketing plans, which included media placement recommendations, internal and external branding suggestions, budget scenarios and timelines
• Managed social media content and creative for clients to drive actionable results, both in followers and website conversions- an example impact included a Facebook following rise from 800 to 10,000 within the first 3 months
• Delivered marketing expertise and recommendations to clients on an ongoing basis
Hay GroupMarketing Coordinator
Jun. 2011 - Aug. 2013Philadelphia, PA• Planned and supported the execution of all corporate east coast events, including the FORTUNE World's Most Admired Companies study and The Wall Street Journal Executive Compensation study panel events
• Researched and made recommendations on industry events, provided tactical planning, support and follow-up for each
• Measured and reported to management the ROI for each event/marketing activity in the region and generated reports for benchmarking and sales trends
• Coordinated monthly business development calls with regional executives and presented updates on upcoming marketing initiatives • Led marketing efforts in the Life Sciences and Healthcare sectors through an integrated marketing strategy that included social media, public relations, association memberships and conference support
• Collaborated with the Healthcare sector team to help launch a new strategic program in Physician Leadership
• Utilized the Campaigner email system to deliver information to clients and prospects on events, publications and the latest industry news
• Updated Hay Group’s website with events, news, and achievements
The Media and Marketing GroupAccount Executive
Aug. 2009 - Jun. 2011Voorhees, NJ• Responsible for the daily management and support of advertising and production jobs for 4 major gaming accounts, jobs included everything from direct mailers, TV & Radio spots, print ads, collateral materials and billboards to interactive digital banners and social media assets • Maintained client satisfaction through frequent communication and support to discuss daily status, projects, news, and upcoming events
• Managed individual jobs from start to finish through dedicated project management across creative, production, media and copy departments
• Sent out daily lists to internal teams to ensure projects were on schedule and maintained a database with all client jobs, due dates and progress notes- documenting anywhere from 100-300 jobs at a time
• Responsible for the organization of activation work, an inter-agency partnership of account management support for a diverse client portfolio ranging from Coca-Cola North America to Virtua Health Systems
Dynamic PerspectivesFreelance Project Manager
Jun. 2009 - Aug. 2009Moorestown, NJ•Led an introductory training session in the company’s newly acquired SalesNexus software
•Assisted founders and strategists in daily support, scheduling, and technical issues during the start-up period
•Participated and kept notes during weekly status meetings
IperdesignAssistant Director of Marketing
Sep. 2007 - Nov. 2008Haddon Twp, NJ• Account Manager for agency’s largest client, The International House of Philadelphia
• Led daily status meetings to delegate and prioritize projects
• Responsible for the preparation of marketing plans and proposals for existing and potential clients • Managed and wrote all entries for the company blog
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