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Work Background

The Cafe SpecialistsDigital Marketing Executive
Aug. 2023IrelandAs Digital Marketing Executive at The Café Specialists, I manage and execute targeted SEO, content, and advertising strategies to help cafés grow their online presence. I create high-converting copy, run local SEO campaigns, and develop tailored digital strategies that drive traffic, increase bookings, and boost brand visibility for our clients.

I-SPY ClothingCEO & Co-Founder
Jun. 2015County Clare, IrelandAs the CEO and Co-Founder of I-SPY Clothing, I led the brand’s growth from inception to over €1.5M in revenue, scaling operations and driving significant market impact. I spearheaded all marketing efforts, including SEO, paid & organic search, and content strategy, resulting in 100% revenue growth year-over-year for three consecutive years. I was responsible for brand development, customer acquisition, and digital marketing strategy, leveraging innovative campaigns to expand our reach and customer base. Through a data-driven approach and a deep understanding of consumer behavior, I successfully positioned I-SPY as a leader in the activewear space.
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