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AYSO UnitedDirector of Coaching
Mar. 2025United States, Eau ClaireAs Director of Coaching, I was appointed to launch and lead AYSO United Eau Claire’s new competitive youth soccer programme. My role involved designing and implementing the entire developmental and operational framework of the club, with a strong emphasis on coaching education, player development, and community outreach.
Key Responsibilities:
Designed and rolled out a structured coach mentoring programme, including CPD workshops, one-to-one mentoring, and session support aligned with US Soccer’s Play-Practice-Play model and the FA Four Corner Model.
Planned and delivered seasonal programmes (Spring Academy, Summer Tryouts, Fall League), overseeing curriculum, age group structure, staffing, scheduling, and resource allocation.
Developed the club’s technical identity and coaching framework through the ‘How We Play’ model, promoting consistency and development across all age groups (U8–U15).
Provided trauma-informed coach education, integrating social-emotional learning (SEL), PSHE themes, and inclusive practices into training design.
Created and secured funding through a club sponsorship package, generating financial support for programme sustainability and player scholarships.
Led parent communication and community engagement, improving registration, retention, and club visibility.
Collaborated with local schools, clubs, and recreation departments to enhance player pathways and coaching partnerships.
Key Achievements:
Successfully launched a sustainable, inclusive youth soccer programme in a new market.
Mentored over 10 volunteer coaches with varied experience levels, improving coaching confidence and delivery.
Increased player registration and engagement across multiple age groups through consistent programming and community involvement.
University of South WalesStudent
Mar. 2024Cardiff, Wales, United KingdomI am studying BSc in Football Coaching, Development and Administration with the University of South Wales. Part of the year I will be based in the USA on an internship with UKIS.
Chelsea Football ClubSession Coach
Jun. 2022 - Mar. 2024Petersfield, England, United KingdomSessional coach with Chelsea Development Centre in Petersfield.
Clanfield Football ClubCoach Mentor
May. 2022 - Mar. 2024Clanfield, England, United KingdomCommitted to supporting grassroots coaches to start and continue coaching with confidence, with the aim of supporting more transformational coaches. Provide mentoring and support to junior football coaches to improve their coaching skills and knowledge. Work closely with the club's coaching team to develop and implement training programs for players of all ages and skill levels in line with LTPD principles. Develop and maintain strong relationships with parents, players, and other stakeholders in the club. Monitor and evaluate the quality of coaching delivered by junior coaches, providing feedback and guidance where necessary. Identify areas for improvement and implement changes to coaching programs and techniques. Supporting the English FA’s LTPD model and ensuring that these principles are incorporated into the design of Clanfield FC’s development program.
Worthing Football ClubRecruitment and Scouting Analyst
Apr. 2021 - Nov. 2021Worthing, England, United KingdomResponsible for the analysis, identification, and recruitment of players that are of the required standard to support and improve the Ladies first team of Worthing FC. Assessing the games of upcoming opponents, producing reports of the team and individual players to identify the relative tactical threats and weaknesses in the opposition. • Experience using modern digital technology to film live matches and training, video analysis using video editing software to capture, code, and tag key elements of games for presentations and tactical meetings.
• Create and present scouting and statistical analysis reports to the first team technical staff on a regular basis.
• Build and maintain an extensive database of local and regional talent.
Colchester United F.CFootball Coach
Dec. 2020 - Apr. 2021Colchester, England, United KingdomTo collaborate with the academy head coach in planning and implementing the Colchester United Football in the Community programme and developing elite players aged 6 to 16 technically, tactically, physically, and psycho-socially in the youth development phase. • Design, prepare and deliver coaching sessions in the development centre in tandem with the club philosophy and coaching syllabus.
• Always demonstrate a commitment to the principles of safety around children being carried out in compliance with the clubs Safeguarding Policies.
• Identify and recruit players aged 6-16 years old for selection in the Clubs Academy, Shadow Squad, Development Centre, and Talent Identification programme.
UKCoach-ChinaOwner - Technical Director
Aug. 2018 - Jun. 2020Shanghai City, ChinaUKCoach is a full-service football management and coaching consultation resource, providing access to highly skilled and qualified football professionals and coaching to clubs and associations.
As the Technical Director of UKCoach in Canada and China, I provided a multitude of football/soccer services to clubs, organisations and individuals.
Duties and responsibilities include but not limit to: • Group or Individual Training
• Club Management and Organisational Structure
• Coach Education and Mentoring Services
• Curriculum Planning and Coaching
• Team and Player Scouting
• Sporting Event Planning and Management
• College Preparation and Scholarships (Educate USA)
All Pro SoccerDevelopment Director Canadian Operations
Jan. 2018 - Aug. 2018Eastern CanadaDedicated to maturing and growing new and existing contracts with businesses across Canada and enabling a clear and quality education to individuals regarding collegiate opportunities such as financial support and continuous promotion using proven techniques. Assisting pupil athletes obtain over $11 million in academic and sporting scholarships to universities in the USA. • Guiding and encouraging student athletes to make appropriate decisions about further participation in sporting & education scholarships at a collegiate level appropriate to their ability and needs.
• Exceptional ability to forge new client partnerships with professional and amateur clubs, whilst cultivating and maintaining existing ones additionally opening new opportunities throughout Eastern Canada, increasing sales by 20% in 6 months.
• Effectively delivered sport specific tours for coaches, teams, clubs, and colleges at destinations in the USA, Canada and Europe. Providing an industry leading experience in locations, tournaments and behind the scenes access to clubs such as EPL Champions Manchester City and the English FA, through professional relationships.
Soccer Cape BretonTechnical Director
Oct. 2016 - Dec. 2017SydneyDriving the vision of football in the region through strategic planning, operational management and good leadership of staff, coaches, and members. To provide leadership to all areas of the football association to grow the membership, build relationships in the local community, & provide development opportunities for all. • To establish new and develop existing sustainable opportunities for football projects within Cape Breton community and surrounding areas based on local need.
• Responsible for ensuring and maintaining robust and effective paths of information and communication, providing regular reports to the Board of Directors.
• Oversea and leading the daily technical operations, coach mentoring and player development programmes for the region and it’s 9 football clubs and collaborating with Soccer Nova Scotia in the administration and delivery of CSA Coach Education workshops.
Soccer New BrunswickCoordinator of Competition Operations and Services
Apr. 2015 - Sep. 2016Moncton, New BrunswickOverseen the daily operations and co-ordination of over fifteen thousand youth and senior players, efficiently managing four regions of leagues, clubs, and officials regarding all aspects of competition, education, discipline, policy and regulations, equality, inclusion. and diversity. • Primarily supervised the coordination and delivery of SNB services calendar in competitions and grassroots soccer, with the focus of coordinating, planning, and supervising the operation of National & Regional soccer events, leagues, cups, and tournaments at sporting facilities throughout the province.
• Preparation and delivery of monthly reports and key performance indicators to the Executive Director as required to ensure compliance in all areas of operations including, marketing, promotion, and finance.
• Principle lead, coordinating a medium size team of youth coaches in the “Live Your Dreams” grassroots community inclusion project, providing quality and exciting festival style football activities to over 1800 U8 to U12 male and female starting them on their LTPD pathway.
J.D. Irving, LimitedDeskside Support Technician
Jan. 2015 - Apr. 2015Saint JohnDeskside/Deployment Technician contracted for a Windows 7/Office 2010 Rollout Project
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