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Work Background
Art Heist, LLCFounder
Jan. 2022New York City, NY
Verizon MediaContract Senior Producer - Creative Technology
Oct. 2017 - Aug. 2019NYC, NYProjects:
>> Launch of Oath Advertising Platform, a consolidation of Yahoo Gemini and AOL1 digital platforms
>> Rebranding of digital assets from Oath to Verizon Media as part of overall corporate strategy
>> Replatform from a proprietary CMS to Drupal 8, including content migration >> Development of a visual design library and system (Sketch to inVision DSM)
>> Video content production
>> Launch of a standalone GDPR website for global compliance including 23 international markets, in localized languages
>> Launch of digital platforms supporting 23 international markets, including localization of content and languages for the rebranding of Oath to Verizon Media
>> Ensured rigorous accessibility compliance (WCAG 2.0)
>> Custom campaign support via digital asset development and video content post-production for strategic corporate tentpole activities (eg. CES, Newfronts, NDLA)
gyroFreelance Senior Producer
Mar. 2017 - Aug. 2017NYC, NYClients and Projects:
TDIA Financial - prototyped a stand-alone proprietary consumer app
Medidata - corporate website redesign - drupal build
New business - discovery and scoping
Stink StudiosFreelance Senior Producer
Jan. 2017 - Mar. 2017NYC, NYClients and Projects: Washington Post/ Cleveland Clinic:
>>Produced 360 photography shoot
>>Produced 360 WebGL site to support the opening of the Cleveland Clinic Cancer Center
>>Produced integrated build with the Washington Post sponsored content platform
>>Brief-to-launch, less than 3 months Drug Pricing Lab/ Memorial Sloan Kettering
>>Produced implementation of rebranding
>>Relaunched website: https://drugpricinglab.org
>>Produced ideation and development planning of data-driven interactive tool: https://drugpricinglab.org/tools/louisiana-budget-allocator/
Code and TheoryExecutive Producer
May. 2016 - Nov. 2016Greater New York City AreaMember of the product development team.
Clients: Council on Foreign Relations, La Quinta Hotels, Jiffy Lube International, Lenovo
360iSenior Producer
Aug. 2013 - May. 2016New York CitySenior Integrated Producer, managing campaign creative, from ideation through execution and implementation. Clients include: Oscar Mayer, Canon and HBO brand and programming-specific consumer and influencer marketing. Responsible for planning, scoping, resourcing, and managing project workflow across all teams on various lines of business.
Keith Shocklee ProductionsPartner
Aug. 2011 - Aug. 2013NYCKeith Shocklee Productions specializes in music production, musical scores, soundtracks, and branded music and video content as well as consulting to major music and software brands. Working with clients like JBL, Gator Cases, Algoriddim, MuseIQ and Beat Port, KSP contributes to branded content, product development, licensed music content and software interface design.
Collective ContextCo-founder and Project Director
May. 2009 - Dec. 2012NYCWe help agencies (Advertising, PR, Events, Consulting, Dev Shops etc.), Start-ups, and some pretty large companies navigate the digital space. We provide Strategy, Design, UX, Technology, and Marketing Services. Depending on the need, we can provide an end-to-end team to get your project off the ground, or a couple of key players to fill the gaps on a team. Clients included: Talbots, Blogher, American Express, Flexpaths, R/GA, Frederick Goldman Jewelers, National Roundtable of Architects, UNICEF and Keith Shocklee Productions
FlexPathsExecutive Producer
May. 2008 - Nov. 2009As Executive Producer at FlexPaths I managed two separate products, both the B2B and B2C properties, where I helped design the user experience from Information Architecture to User Experience, identification of a design partner, and collaborated with technology for a Drupal CMS for the B2C product, and internal partnership with technology for a Salesforce implementation on the B2B SaaS product. While in this role, I was responsible for management of a virtual team of developers, community managers, and contributing editorial staff. Additionally, I contributed to the Executive Team in the form of presentation materials to develop strategic partnerships, marketing plans, and new business development. FlexPaths® is a provider of web-based flexible working solutions for corporations and individuals
MRM WorldwideSenior Project Manager
Jan. 2007 - Dec. 2008NYCManaged project production for goarmy.com and Mastercard.com Responsibilities ranged from scoping projects, to managing resources, to client presentations and overall supervision of the entire production process from ideation to technical development.
Next New NetworksHead of Production
Dec. 2006 - May. 2007NYCDeveloped production process for various online video networks catering to niche interest areas. This included everything from the original information architecture, to spec-ing out hardware, evaluating CMS and AMS options, managing creative development of the individual brands and site development, as well as optimizing for daily content creation, editing and publishing for 6 separate destination sites.
iNDELIBLE mediaProducer
Dec. 2005 - Dec. 2006NYCProduced for the following clients: Perry Ellis, Original Penguin, Aol, Sony, Shvo Real Estate Marketing Group. Responsibilities included end to end development from scoping projects, to budget development, resource management, information architecture, project requirements as well as client management. Projects ranged from online advertising, CMS development, touchscreen interfaces, to enterprise e-commerce builds.
concert.tvHead of Online
Nov. 2004 - Dec. 2005As head of online- launched watchconcert.com as job producer, and maintained content after launch. the project was developed in coldfusion and the end result was a robust publishing tool on the backend delivering fully branded content on the front end. Responsibilities included information architecture, user experience design, project management of technical build, establishing affiliate relationships, content management, liaised with major labels securing licensing and promotion of co-branded content.
Art Heist, LLCFreelance Integrated Digital Production and Product Management
Apr. 2004New York, New York, United States + RemoteRecent projects: Verizon Media (formerly Oath - rebranding/ re-platforming/ localization/ digital design library development) [2017-2019], Handsome (Snap Kitchen - branding and packaging) [Q3/4 '20], SS+K (Business Iceland - custom product fabrication, video production) [Q1/2 '21], AKQA (Verizon/Verizon Up - product management) [Q3/4 '21], August Jackson (Constellation Brands + Abbvie - video production/ live events digital platforms)[Q1 '22], AKQA (Hospital for Special Surgery)[Q2 ‘22], Potion (Library of Congress, University of Pittsburgh Hillman Library) [Q4 ‘22- Q1 ‘23], Verizon Retail Design (interactive digital) [Q1-Q3 ‘23], The Liquids Club (strategic consulting) [Q3 '23- present]
cYclops productionsProject Manager
Mar. 2002 - Nov. 2004Project manager for Albert Watson's NYC based full service production company. I was responsible for a wide variety of projects produced including print, radio, television and live events. An in-depth knowledge of production/ post production/ editing/ broadcast/ design and web development were my core areas of growth in this role.
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