adidasManaging Editor Tokyo Newsroom
Jun. 2015 - Aug. 2019TokyoLed 13 person Tokyo Newsroom.
Oversaw PR, Social Media, and Influencer Marketing for adidas Japan.
Built team from the inception of Newsroom to current state. As Managing Editor, I was responsible for all social media, PR, and influencer marketing strategy, planning, and activation in Japan. I was the key conduit between global adidas and adidas Japan to ensure alignment between the two. In addition, I worked with multiple key stakeholders within the company working closely with retail marketing, trade marketing, sports marketing, e-com, digital marketing, etc.