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Work Background
Les Mills InternationalGlobal Director of Social Media & VR
May. 2024I've expanded my role at Les Mills by leading out all of our marketing work for our VR titles. This includes Les Mills XR BODYCOMBAT (META App of the Year 2022) and Les Mills XR DANCE.
Les Mills InternationalGlobal Head of Content and Social Media
Feb. 2020 - May. 2024I lead global strategy and activation for Social Media, Content, PR and Influencer Marketing for Les Mills. In my role I am responsible for a crack team of professionals overseeing content, social media, PR and influencer marketing across the Les Mills global brand and associated products. I also lead marketing for all of our VR properties.
Les Mills InternationalGlobal Manager of Social Media
Aug. 2019 - Feb. 2020
adidasManaging Editor Tokyo Newsroom
Jun. 2015 - Aug. 2019TokyoLed 13 person Tokyo Newsroom.
Oversaw PR, Social Media, and Influencer Marketing for adidas Japan.
Built team from the inception of Newsroom to current state. As Managing Editor, I was responsible for all social media, PR, and influencer marketing strategy, planning, and activation in Japan. I was the key conduit between global adidas and adidas Japan to ensure alignment between the two. In addition, I worked with multiple key stakeholders within the company working closely with retail marketing, trade marketing, sports marketing, e-com, digital marketing, etc.
AKQASenior Account Director
Jul. 2013 - Jun. 2015Tokyo, JapanOversaw all AKQA Tokyo accounts including:
Nike Japan
MUJI
American Express
TBWA\Chiat\DayAccount Director
Sep. 2011 - Jul. 2013Managed Southwest Airlines account. Handled the global business for Activision and Call of Duty franchise. Handled US campaigns for Gatorade Led campaign for Women's Sports Foundation Title IX "Keep Her in the Game". 2013 Silver Effie winner
AKQAManagement Supervisor
Feb. 2011 - Oct. 2011Management Supervisor leading Autodesk business reporting directly in Director of Client Services for AKQA. Led all strategy, creative, and production of campaigns for Autodesk business units. Led brand development and identity creation of Autodesk's new Consumer division.
PublicisAssociate Director
Apr. 2010 - Mar. 2011Associate Director handling Consumer Engagement and Consumer Acquisition business for PayPal.
DeutschAccount Supervisor
Mar. 2008 - Apr. 2009Account Supervisor on Playstation Handled advertising campaigns for Playstation 3, Playstation 2, PSP, and various game titles.
TBWA Chiat DayGlobal Account Supervisor
Jan. 2005 - Mar. 2008Global Account Supervisor on Pioneer Electronics
Account Executive/Supervisor on Pennzoil Pioneer Electronics:
- Key player in winning $30 million global assignment for Pioneer Plasma TV.
- Stationed in Japan for 6 months with TBWA\Hakuhodo to lead account with Pioneer HQ clients.
- Involved in global campaign spanning Europe, Asia, USA, Australia, and South America Pennzoil motor oil
- Led all daily advertising activities on multiple product lines.
- Involved in developing campaigns in Australia, Mexico and USA.
Grey WorldwideAccount Executive
Jan. 2000 - Jul. 2004Account Executive on - Paris, Caesar's Palace, Bally's Las Vegas Hilton
- California Dept. of Consumer Affairs (Flex Your Power energy conservation)
- City National Bank - Efficiency Partnership
- KB HOMES
- Southern California Edison
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