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Work Background
Conlatom LtdManaging Partner
May. 2025Zagreb, CroatiaBusiness & marketing consultant focused on driving growth, market positioning, and competitiveness. I develop tailored strategies for sales, marketing, and business expansion — with a hands-on approach to execution. Delivering end-to-end marketing solutions: from research, brand strategy, personal branding and digital marketing (SEO, SEM, social media, automation) to creative direction, campaigns, and ROI-focused planning. I help businesses optimize internal processes, build high-performing teams, and align operations with strategic goals — turning insight into measurable results.
Conlatom d.o.o.Managing Partner
May. 2025Zagreb, CroatiaBusiness & marketing consultant focused on driving growth, market positioning, and competitiveness. I develop tailored strategies for sales, marketing, and business expansion — with a hands-on approach to execution. Delivering end-to-end marketing solutions: from research, brand strategy, personal branding and digital marketing (SEO, SEM, social media, automation) to creative direction, campaigns, and ROI-focused planning. I help businesses optimize internal processes, build high-performing teams, and align operations with strategic goals — turning insight into measurable results.
Interaktivna zabava d.o.o.COO
Jun. 2024 - Jun. 2025Igrandia / Marsupia / igračke
Interaktivna zabava d.o.o.Head of Marketing and Customer Experience
Sep. 2023 - Jun. 2024
Projekt jednako razvojHead Of Marketing Department
Feb. 2018 - Nov. 2023ZagrebManage the marketing department and marketing team. Develop and implement marketing and communicational (including digital marketing) strategy of the company and clients. Coordinate the entire marketing activity (BTL, ATL, TTL, digital marketing). Responsible for visual identity and brand image of company and clients.
Develop multi-channel marketing campaigns across paid, owned, and earned channels, with the objective of enhancing branding and acquisition. Monitor market trends, consumer behavior, and industry developments to identify new opportunities and stay ahead of the competition. Responsible for all digital activities. Analyze marketing data and metrics to track campaign effectiveness and make data-driven decisions to optimize performance. Positioning brands and clients on the market.
Responsible for the organization and coordination of all events (PJR educations, conferences, press conferences and other commercial and promotional events).
Participates in providing professional service to clients that the company advocates in the preparation and implementation of their EU projects, in the area of planning and organization of project promotion and visibility.
Takes care of maintaining business relationship with key clients, plans and executes post-sales activities with clients. Increasing sales, selling company services, negotiating with key clients.
Večernji list d.o.o.Head of Marketing Communications
Feb. 2015 - Jan. 2018Večernji list d.o.o., Zagreb (Croatia) Act as a lead officier in all Marketing and Communications activities for all online and offline products and services of Večernji list.
Ensure that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communication.
Developing and implementing digital strategy for portals within Večernji list group (vecernji.hr, diva.hr, goout.hr, mojahrvatska.hr, agrobiz.hr).
Coordinating strategy execution within the departments. Analyzing and adapting strategies in accordance to current market situation. Planning and executing building and strengthening brand image projects. Planning and controlling online budget. Coordinating existing business cooperation, establishing and executing realization of new cooperation’s. Analyzing and reporting effects of implementation of digital strategy.
Recruitment and selection of new members of the marketing team.
Caring out competitor analysis to ensure the company's marketing strategy is competing effectively.
Completing various marketing projects. Planning and controlling marketing budget.
Responsible for team of 11 people.
L'Oreal AdriaProduct manager LL SEE - Lancôme make up and Digital Marketing Manager LLSEE
Nov. 2011 - Jan. 2015TContributing to the growth of a brand on market (in 11 countries), by driving new product launches and pushing growth on pillar products through the implementation of promotional and advertising excellence for a specific product(s). Developing positioning strategy, marketing and sales strategy in order to increase sales (B2B and B2C). Responsible for budgeting. Coordinate operational teams in 11 countries. Managing of logistics processes, ordering products and testers. Performance tracking and data analysis.
Implementing new product launches and strive to maintain growth on pillar products.
Executing the local adaptation of advertising creative material; implement media recommendation.
Proposing and implementing promotional and trade marketing plan for product(s).
Analyzing market and consumer data and make recommendations to management.
Creating and managing digital marketing strategy for Lancôme (Romania, Croatia, Serbia and Bosnia and Herzegovina) and Biotherm (Croatia). Generating traffic and implementing new web trends in order to maximize awareness. Responsible for all digital activities (Google ad words, web banners, mobile applications, CRM…) for all brands in division. Creating and implementing marketing strategies across all online channels. Analyzing customer behavior and finding new site trends. Responsible for digital budget.
L'Oreal AdriaPR Specialist
Apr. 2011 - Oct. 20111. Define and implement a communication strategy consistent with the international brand communication and the local business strategy for the Division (in Croatia and Slovenia)
2. Develop and maintain excellent media relations via implementing the brand media strategy with all relevant media participants to achieve 360° communication (including new media, social networks)
3. Develop the brand image and visibility locally including representing and being the brand spokesperson for external targets, organising major brand events and product launches
Hrvatski TelekomSenior Residential Communications Specialist
May. 2008 - Apr. 20111. Communication activities
- developing communication strategies based on personal experience/market research and aligning it with communication activities of other sections within the department
- communication of chosen strategy to agencies – product/service description, USPs, media strategy, defining goals
- defining budget and timelines, campaign implementation, monitoring and evaluation
- evaluation of the agencies 2. Support for the product and services development
- participation in product/service development, from ideation to post-evaluation phase
- providing feedback on communication activities to product marketing and sales departments 3. Analysis (brand, communication trends)
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