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Work Background
NutriAsiaHead of Communications Technology
Jun. 2023Philippines
Ace Hardware CorporationSenior Assistant Vice President for Marketing and Online
Jul. 2022 - Mar. 2023Philippines
NutriAsiaSenior Group Category Head for Corporate Marketing and Communications
Jan. 2021 - Jun. 2022Taguig, National Capital Region, PhilippinesHead of Corporate Marketing and Communications. Leads the company in Media Management, Digital Marketing, Public Relations, Creative Services, Corporate Marketing, Sustainability, and Recipe Management. Launched The Catsup Museum - the first and only banana catsup museum in the world and BYOB (Bring Your Own Bote) - multi-awarded zero-waste refilling station that effectively increased consumer Corporate Trust rating.
NutriAsiaCorporate Brand Marketing & Communications Head
May. 2018 - Jan. 2021Taguig
NutriAsiaSenior Manager for Media and Digital
Apr. 2017 - Apr. 2018
Smart Communications, Inc.Senior Manager for Media Management
Feb. 2012 - Mar. 2017Makati, National Capital Region, Philippineso Led all digital integrated marketing campaigns for Smart, Sun, and TNT. o Used consumer insight from social media, market research, and knowledge of media landscape to formulate relevant digital campaign strategies. o Approved digital channel strategy and prioritization per campaign. o Directed production and implementation of website campaign content. o Produced web-only content as a stand-alone or as complementary to the TV campaign. Example of which are apps, videos, interactive banners, and quizzes. o Oversaw creation of campaign content for social media assets, influencers, bloggers, and digital PR. o Led Always On Search Engine Marketing to maintain ownership and share of voice of relevant keywords in the category. o Custodian of all digital advertising budgets. o Identified campaign KPIs for performance reporting. o Worked with several teams - Media, Brand Equity Management, Brand Management, and Brand Activation- to deliver an integrated marketing plan. o Organized Facebook and YouTube content development workshops to continuously upgrade internal capabilities. o Actively listened to industry trends through social media and various publications to implement relevant and popular executions. o Maintained strategic partnerships with key publishers and vendors – Facebook, Instagram, Twitter, Google, YouTube, etc. o Managed a team of 6 Digital Managers, 4 creative agencies, and 1 media agency.
Philstar.comOperations Manager
Oct. 2010 - Jan. 2012Manila, National Capital Region, Philippines
CaratStrategy and Digital Director
Aug. 2007 - Oct. 2010Makati, National Capital Region, Philippines
Globe TelecomBrand Manager for Globe Broadband
Apr. 2002 - Dec. 2006Makati, National Capital Region, Philippines
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