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Work Background
Marian University IndianapolisVice President of Markerting and Communications
Jul. 2024Indianapolis, Indiana, United States
Marian University IndianapolisVice President of Enrollment, Marketing and Communications
Dec. 2020 - Jul. 2024Indianapolis, Indiana, United States
Columbia CollegeAssociate Vice President for Marketing Division
Jan. 2018 - Dec. 2020Columbia, MissouriI directed brand management, promotion and lead generation for an historic non-profit institution with over 30 locations nationwide and online. I hold authority for $10M+ annual budget and provide leadership for two departments consisting of 32 FTEs . • Achieved 26% application growth system wide and 69% for online education through execution of national branding campaign across multiple media channels, both digital and traditional.
• Saved the college $200K annually through direction of RFP process to replace college print production equipment as well as system wide replacement of all multi-function devices. • Implemented SEO driven strategy to transform YouTube channel, organically increased non-advertising views 155% and surpassed channel average by 10x with above average audience retention
Columbia CollegeSenior Director of Marketing
Jan. 2017 - Jan. 2018Increased funnel lead flow 31% for two consecutive years and reduced cost per lead 43.5%; moved digital marketing in house to save college over $750K annually.
• Championed and developed internal digital and social media marketing teams to drive effective and compelling campaigns. • Launched workflow management system that enhanced department efficiencies; exceeded client expectations, and ensured accountability for on time delivery of projects.
Columbia CollegeDirector of Marketing
Jan. 2016 - Jan. 2017
Brown Mackie CollegeBrand/Content Director
Jan. 2014 - Jan. 2015Greater Pittsburgh AreaI oversaw a $4M+ annual budget and comprehensive executional plan for digital and traditional marketing channels for a school system with over 25 locations across 15 states. My accomplishments included enhancing brand image and launching technologies that increased enrollments. Leveraging state of the art strategies and technologies, I drove content development that propelled increased brand awareness in a highly competitive and regulated industry.
• Forged strategic partnerships with admissions department and faculty to drive increased enrollments and student engagement.
• Led multi-disciplinary team with $500K budget in executing website transformation to achieve notable increase in SEO.
• Restructured and redesigned online brand to deliver compelling content that increased digital engagement and influence in organic search and social media.
Argosy UniversityGroup Creative Director
Jan. 2011 - Jan. 2013Pittsburgh, PA In this role I was responsible for the development and execution of all branded marketing materials for Argosy University.
• Directed re-branding initiatives through strategic coordination with vendors, organizational leaders, and individual campus presidents; delivered individual identities for each school while retaining an overarching and unified brand of the university.
• Increased budget efficiencies through improved vendor management, staff supervision, and realignment of creative marketing executions.
Point Park UniversityAdjunct Professor
Jan. 2010 - Feb. 2016Greater Pittsburgh AreaPart-time professor teaching Public Relations and Ad Copy & Layout in the School of Communications. Designed complete curriculum for both the accelerated and traditional classes within the Integrated Marketing Communications program as well as provided instruction of that specific curriculum.
Brown Mackie CollegeGroup Creative Director
Jan. 2010 - Jan. 2014I served as a leader in the design, development and implementation of creative strategies that transformed brand image across all locations. Executed digital and traditional initiatives, delivered cost savings, and launched new technologies and strategies that enhanced learning deliverables.
• Leveraged innovative strategies that eliminated need for localized versioning of TV commercials; yielded reduction in annual traditional media distribution costs by $196K.
• Orchestrated 35% year-over-year increase in branded search queries through effective internal team and vendor management.
• Launched integration of iPad® technology for school system; coordinated directly with Apple’s Educational Development Department to ensure brand consistency and maximum awareness of flipped classroom and blended learning strategies.
• Pioneered brand's initial implementation of Augmented Reality (AR) by creating direct connection to digital properties and improving asset attribution.
James CommunicationsChief Creative Officer
Jan. 2004 - Jan. 2010Greater Pittsburgh AreaAs CCO , I leveraged strategic direction and creative insight to execute business development and influence client success in education, healthcare, financial, and manufacturing industries.
• Yielded 24% increase in admission inquiries and 19% increase in campus visits at Andrews-Osborne Academy through development and implementation of an effective marketing program for web and print based media.
• Spearheaded 16% increase in new student inquiries and generated self-sustaining revenue through implementation of a web based student recruitment program for West Virginia Wesleyan University.
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