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Work Background
Creative Engagement Solutions, LLCPresident & Owner
Jun. 2017Arlington VAWe are a Virginia Department of Small Business and Supplier Diversity (DSBSD) certified small, woman-owned micro full-service Public Relations and Marketing firm. CES will enable you to more effectively communicate with, raise awareness of, and increase understanding among your stakeholders; all while informing behavior change. Whether it be a fundraising event, an environmental awareness campaign or and internal strategic communication issue, CES is your solution to creative stakeholder engagement.
Outreach Process Partners, Inc.Vice President
Jul. 2012 - Jun. 2017FEMA Building Science Branch. As the Project Manager of the FEMA Building Science Branch outreach contract, Alesia has worked on a number of projects to include the Building Codes Toolkit. In an effort to promote stronger and safer construction to non-technical property owners, Alesia conducted research and drafted frequently asked questions, permitting checklist, project planning guide, PowerPoint/webinar etc. to be incorporated into the tool kit. In an effort to create a collective message and set standard procedures for all Branch outreach, Alesia also helped create, develop, and implement an Outreach Strategy and Standard Operating Procedure (SOP) to be used by all Branch employees and contractors. She has researched and drafted a number of articles on building codes/disaster-resistant building for the Building Safety Journal and the Association of Floodplain Managers News and Views. Alesia also led a 72-hour Hurricane Sandy Social Media Blast effort to promote new FEMA Building Science Branch publications that were developed in the wake of the storm. Federal Highway Administration's "Highways for Life" Programs. Provided support to stakeholder feedback efforts as part of the close-out of this program. Provided logistical support including location scouting, and preparation of questionnaires and handouts, setting up A/V and recording equipment. Provided on-site note-taking and report preparation. Also supported one-on-one key stakeholder interviews, note-taking and interview summary report prep. Following the focus groups and one-on-one interviews, prepared a summary report of findings. Feedback information was then validated via an an OMB-compliant stakeholder survey. Provided input into the questions, drafted an invitation postcard, and conducted data analysis and survey report preparation to summarize the findings. Alesia has PM'd a number of other contracts with FEMA NDSP, EPA, FHWA, (HfL,EDC,CAI), HHS, MCOG and NIST (NEHRP).
National Business Aviation AssociationCoordinator, Advertising & Sponsorships
Mar. 2011 - Jun. 2012Washington D.C. Metro AreaFor both domestic and international shows, oversaw and facilitated all things as they related to advertising and sponsorships sold for all the conferences, seminars, and forums to include proofing, budgeting, billing, selling, and on-site management. Created and maintained the Communication Plan and correlating marketing materials for all shows in relation to advertising, sponsorships, and exhibitor relations. Managed the event coordination of the Regional Forums to include all contracts, vendor proposals/hiring, exhibitor and attendee relations. Maintained and managed all Press Conference scheduling and on-site logistics.
Outdoor FoundationContractor
Jan. 2011 - Mar. 2011Washington D.C. Metro AreaAssisted in the logistical planning of the foundation’s summits. Wrote content and performed a research analysis as it pertained to the transition of the foundation’s current website to a new platform.
Alex Coletti ProductionsProdution Coordinator
Oct. 2010 - Dec. 2010Washington D.C. Metro AreaCoordinated the production of the National Christmas Tree Lighting on the Ellipse of the White House. Supervised ten Production Assistants in their daily duties in relation to the event. Planned travel, ordered supplies, and assisted in all duties necessary to produce the show attended by the First Family and a number of VIPs.
The National Park FoundationMarketing & Communications Department/Office of the President
Jun. 2010 - Nov. 2010Washington D.C. Metro AreaPlanned and implemented a series of fundraising and support programs to include the 2010 Flight 93 Fundraising Event and Commemoration, Annual Board Meeting, and The National Christmas Tree Lighting in addition to writing Copy for distribution and website maintenance, Press Releases, and creating rapport through Media Outreach.
G.P. Graham Capital Management Group, Inc.Director of Marketing and Recruiting
Jul. 2009 - May. 2010El Paso, Texas AreaResponsible for developing and maintaining marketing strategies/plan to meet organizational objective through the evaluation of customer research and market condition, with the ultimate goal of increasing both the organizations valued client and agent base. Moreover, managed and scheduled various training seminar and webinars as an offered learning tool for both audiences.
The University of Texas at El Paso/Communication DepartmentGraduate Lecturer
Sep. 2008 - May. 2010El Paso, Texas AreaTaught college level student the art of Public Speaking both through classroom and web based training programs.
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